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At Embryo, we’re never satisfied with the bare minimum, and our team are the greatest reflection of that. Always striving to build upon what’s come before and create something new using our creativity, inventive spirit and unique point of view, we’re a team of individuals that are proud to work with one another, and this shines through in everything we do.
Our environment fosters the growth of our business and our people. Collaboration is what drives our creativity. We value inclusivity and we are all in this together.
Our curiosity is what allows us to understand the problems brands face. It drives us to delve deeper, widen our view and find the insights that others cant see.
Innovation is at the heart of our business. It’s what drives us and our clients forward. The key to innovation is the balance of creativity and delivery.
We are focused on service, on delivery, on optimisation, on results and on changing the way our industry is perceived.
Embryo was founded in 2015 as a business that was very aware of the need for a company that could spearhead innovation, growth, and development. In just a few short years, the company, powered by a raft of incredible talent, has done just that.
We never tire of helping our clients, across a range of industries, including but not limited to, finance, automotive, tourism, manufacturing, and e-commerce. The digital channels we leverage allow them to grow their teams, dominate their industry’s online space, and most importantly, increase their revenue.
Our team loves seeing how their expertise and ideas have had a direct impact on the lives of business owners up and down the country - it's what drives them, and us, as a company.
While we’re all driven to be innovative and impactful, we are all acutely aware that even the most cutting-edge campaign is only as good as the levels of communication between ourselves and the client.
So, alongside the high-quality work that we produce across paid and organic channels, we ensure that our levels of communications are meaningful, insightful, and regular. Placing such a high priority on this allows us to communicate our methods and rationale which gives our clients confidence that we’re always the right agency for them.
Our team is what makes Embryo, Embryo. Our dedication, and earnest desire to help our clients set us apart from other agencies. The Delivery Team are experts in their field, with decades of experience between them, and are always looking to create evermore exciting, engaging, and boundary-pushing campaigns. While they deliver memorable work, the Sales and Marketing Teams work to further Embryo as a business and are always looking for new opportunities.
Digital PR Strategist
Client Services Manager
Business Development Manager
Digital PR Strategist
Client Services Director
PPC Account Manager
Website Project Manager
Paid Social Graduate Executive
SEO Account Executive
SEO Account Manager
Social Media Executive
Chief Innovation Officer
Digital Project Manager
Business Development Director
Head of Organic Strategy
Head of Paid Social
Head of Content
Head of Digital PR
Paid Media Manager
Paid Media Manager
Head of SEO
Content Account Manager
Content Account Manager
Content & Marketing Executive
Head of PPC
One of the newer members of the team, Amy offers her insights to optimise campaigns and suggest new ways that things can be done to provide greater ROI for Embryo’s clients.
She’s on hand to help where needed and, as well as assisting with existing PPC campaigns, she is more than adept at building her own campaigns and managing client relationships.
Emma is a Digital PR Strategist who has a seeming knack for thinking up campaigns that are underpinned by data, have a newsworthy hook, and will drive traffic back to her client’s websites.
With a track record of doing so in a variety of jobs, she is now embedded in Embryo and provides valuable insights, with a creative flair, to businesses across a variety of industries.
Having worked in-house in digital marketing for five years, Steven has joined Embryo as Client Services Manager. He is responsible for ensuring our clients get the most out of their award-winning Embryo experience.
His attention to detail enables him to know the ins and outs of all his clients, which he pairs with the talent of our delivery team in order to achieve and exceed their goals.
As a Data Scientist, Danny has a natural ability to interpret any and all sorts of data. Giving the Digital PR team a unique selling point, he is able to take a topic, find an interesting angle, and find data that backs it up.
In a world where data is more valuable than oil, it’s essential that all of Embryo’s digital PR work – be it for clients or ourselves – is backed up by data. Danny allows us to do that, and more.
One of Embryo’s newest team members, Shona has already displayed a limitless talent to create optimised content for Embryo’s clients that hits all the right KPIs, metrics, and performance indicators.
Adding a fresh new dynamic to the team, she spends her workday creating valuable on-page content for clients across a wide variety of industries. All this, combined with a willingness to develop and learn, as well as take opportunities, makes her a valuable member of the business.
Megan has years of experience in digital marketing and has worked for some of the UK’s largest agencies in both PPC account management and new business roles. Using industry knowledge, she works on creating relationships and providing the most suited and effective strategies for clients.
Her talents and vast skill set make her perfectly suited for the Sales team. These skills have been evidenced by several high-profile client wins in recent months.
Danielle’s role as Content Editor ensures Embryo’s output, be it for us or for our clients, is consistent, on-brand, and faultless throughout.
Her keen attention to detail is a priceless commodity in the business – one that is appreciated by all members of Embryo. With a history of editing, proofing, and creating her own content, Danielle has proved time and again why she is key to helping the business get to the next level.
With years of experience as a journalist, communications officer, and PR consultant, Tamara brings a wide range of B2C experience to her role as Digital PR Strategist.
She liaises with clients and publications and creates engaging, value-led campaigns that want to be viewed and used by journalists, a skill that is not to be sniffed at in this fast-paced industry. By doing all this with ease, Tamara is able to get a client’s name in front of their target audience.
Harriet has been working in the industry for 10 years and has joined as Client Services Director. She is responsible for our key account strategies and delivering an excellent client experience, as well as growing the team here at Embryo.
She has a passion for ensuring client work is delivered to the highest standards and that each member of the Delivery team has what they need to produce memorable content.
An expert in paid search and advertising, Bilal works on client campaigns in a variety of industries – from manufacturing to eCommerce. Having worked in the industry for four years, he’s better suited than most to offer insight and advice about how a campaign should be structured.
He’ll take a client’s key KPIs and goals and distil that down into a campaign that hits each and every one.
Lloyd’s experience and breadth of industry knowledge – both client and agency side – is matched by few people in the northwest.
He brings with him over 10 years of experience within the marketing industry, which includes time as a Head of Digital and a Multichannel Strategy Specialist, and is helping all facets of the business grow, produce, and deliver work that is going to propel Embryo to that next stage of its growth journey.
Jamal assists Grace with the delivery of multiple website projects and allows the designers and developers to concentrate on creating excellent work.
He communicates effectively and meaningfully with all relevant parties to ensure a smooth timeline. Drawing on his data-driven approach, and background with both front and back end aspects of websites and CMSs, there are few better people to handle a project.
With previous experience at giant Johnson & Johnson, Kasey already has significant experience in this area of digital marketing despite only recently graduating from university.
She plays an integral role in the delivery of paid social advertisements for our clients and helps to grow Embryo’s own social media presence.
The latest member to join the team, Sam works alongside his fellow SEO colleagues and enacts optimisation strategies across numerous clients, in a variety of industries.
His commitment to his work is matched only by his enthusiasm and desire to learn and improve, all with the goal of helping his team, and Embryo, become an ever greater SEO agency.
Jamie is one of the newer members of the SEO team and has already established himself as a vital member of the group. Bringing insight and an impeccable level of client communication, Jamie is able to translate complex SEO subtopics so that they are understood by clients.
His hard work and dedication ensure campaigns run smoothly, no matter what industry he is working in.
As a Social Media Executive, Jess is responsible for the creation and delivery of paid social media advertising campaigns for clients in sectors as wide-ranging as mortgage brokers and manufacturers.
Her innate knowledge of social media, and its different platforms and algorithms, allows her to adapt her content in ways that deliver results that drive traffic and revenue and keep budgets within targets for businesses where every penny counts.
Despite joining in 2021, Megan’s impact on the business has been seismic. With a seeming innate knack for writing optimised content, she has taken on board large clients with ease.
Having previously worked in the ever-evolving fashion industry, Megan is ideally suited for Embryo. She mixes her commitment to content with a genuine desire to learn and grow as a writer, something that benefits not only her but Embryo too.
Cicely plays a fundamental role at Embryo, ensuring that the organisation and team have all the required time and resources to guarantee success. Managing Embryo’s HR, everyday operations and onboarding all of our clients, she knows all there is to know about the company.
Her diverse range of skills and her passion for Embryo have enabled the business to grow rapidly. What’s more, her enthusiasm to develop these skills further has led to her studying a Chartered Institute of Personnel and Development course on top of all her other responsibilities.
Paul has over 15 years of experience working for some of the UK’s top digital agencies and with brands such as PrettyLittleThing, Gymshark and Stagecoach. As Sales Director, he is responsible for building client relationships, managing our Sales team, and working closely with our Client Services team.
His understanding of digital marketing enables him to identify the perfect opportunities and channels for our clients to take advantage of.
Charlotte, Embryo’s first employee, has over a decade of experience in the digital space. She is in charge of overseeing the account strategies and experiences for a variety of our clients. Charlotte ensures that our clients receive great service and get the highest return on investment thanks to her keen eye for detail and enthusiasm for obtaining the best results possible.
After working in digital for a number of years, Ross decided to take a risk and use the skills and knowledge that he had learnt to launch Embryo in 2015. Embryo began as a digital consulting firm, but Ross quickly realised that the company had a lot of space to grow. He immediately extended the company’s client base to ten and hired Charlotte, Embryo’s first employee, who is still with the company today.
Ross has always had huge ideas for Embryo, and this approach, along with setting realistic targets, has yielded fantastic results thanks to the development of a very competent team that places significant emphasis on the client experience.
For more than two decades, James has worked in leadership and strategy roles across a number of companies in and out of the digital arena. He has given seminars on search, sales, and marketing tactics all around the world, sharing his expert skills and knowledge.
Thanks to James’ abilities and passion for innovation and creativity knowing no bounds, Embryo is always leading by example within the digital industry and delivering exceptional strategies that generate fantastic results for a wide range of clients.
With a background in project management and an innate ability to plan, organise, and execute, there are few better people suited to the role of Digital Project Manager.
Grace has been with Embryo for some time now and has used her skills and supportive nature to help her Design & Development team complete, at the time of writing, 27 different websites. Her drive and commitment to quality set the tone for the rest of her supremely talented team.
Since joining Embryo, Alex has developed his skills and understanding of digital marketing, in particular web design and development. This has resulted in Alex successfully winning some of Embryo’s biggest clients, including the Piece Hall and Wonderbra.
Alex harnesses his enthusiasm and understanding about just how transformative Embryo’s services can be to show key B2B and B2C decision-makers exactly why they should work with us.
Sam’s experience and skill in SEO, which he has gained over the last ten years, is utilised to create unique organic strategies for Embryo’s clients. He then works with our SEO team to ensure that their ideas are implemented and assessed on a regular basis in order to produce results.
Sam works closely with our client services and directors to ensure that the best management decisions are being made for both Embryo and our clients.
Having worked in digital for a number of years, Harriet joined Embryo as a Paid Media Manager and was quickly promoted to Head of Paid Social, overseeing a team of three. Her responsibilities include leading her team, creating engaging ad campaigns and driving performance across a range of industries.
Always keen to develop her knowledge, Harriet creates strategies that achieve clients objectives and manages budgets in order to achieve the best return on investment possible.
Dan’s work ethic and passion for developing and coding are unrivalled in this sector. Having spent years prior to joining Embryo playing a focal part in many projects, he was the ideal addition to the team when he joined back in 2020.
The technical knowledge Dan brings to the table is matched only by his understanding of what makes successful websites tick from an aesthetic and UX point of view.
Hannah is our Head of Content and helps create impeccably optimised content for some of our largest clients whilst also managing and assisting an ever-expanding Content team that features some of the brightest writers in the northwest.
Having joined as one of the first content writers in the business, Hannah has grown with the business and has worked on some of our most successful campaigns. Her insight and dedication to creating the highest-quality work help drive Embryo forward and allow us to offer a bespoke content service.
Hannah joined Embryo in 2020, on a short-term basis, to help with the business’s rebrand. So impressed by her work, the company decided to hire her full-time to help supercharge Embryo’s own marketing efforts.
From writing content to creating award applications and managing social media channels, Hannah is a dab hand at almost everything to do with digital marketing and has single-handedly taken Embryo’s internal marketing to another level.
Jo heads up our Digital PR team, one of the newer services we offer here at Embryo. Having created successful campaigns for the likes of Cineworld, Viking Direct, and Money Supermarket, Jo was the perfect person to help create this department, in her own vision, using her years of experience.
She now manages a team of talented PR executives, helping them achieve long-lasting online and offline coverage for clients in the fashion, eCommerce, and automotive industries.
As Paid Media Manager, Megan is responsible for launching and managing our clients’ advertising campaigns. Using her organisational skills, she ensures that each campaign is running successfully, with budgets being managed and objectives achieved.
Megan is on hand to support other members of the team, while still maintaining the highest possible standards. Her ability to understand what works, in a variety of industries, is matched only by her knack for keeping ad spend low.
As a Paid Media Manager, George spends his time optimising, monitoring, and building PPC campaigns that target specific audiences that our clients are looking to speak to.
He uses his experience in this sector to influence the latest campaign and leverages knowledge of industry trends and customer behaviour to ensure the adverts will be seen by the right people.
Mitch uses his many years of experience to create innovative, bespoke SEO campaigns for our biggest clients. As well as that, he deftly manages a team of talented managers and executives, freeing them up to do nothing but great work.
He provides regular insights and innovation for the wider company, allowing Embryo to acquire new clients by using his rare experience as a key unique selling point.
Cal is at the coalface of a lot of the SEO work that’s done at Embryo – never afraid to get the job done, he forms an essential part of the team.
By nipping smaller issues in the bud at their inception, monitoring the performance of ongoing campaigns, and constantly optimising, he is able to keep the client’s online presence steadily growing.
Cam has been with Embryo for a number of years, helping to design and develop nimble websites that are the perfect host for optimised content.
His ability to take client briefs and turn those concepts into something fresh and original, regardless of sector or industry, is comparable with few. Cam has a deep understanding of different coding principles and website platforms, which allows him to turn his hand to numerous projects at a moment’s notice.
Second only to his love for Manchester United, Dylan’s passion for writing comes through in everything he does – whether that’s working on client work or creating dynamic content for Embryo.
Dylan joined Embryo toward the end of 2020, having gained experience writing through a variety of qualifications and hands-on client work. His desire to innovate and offer more and more intent-driven copy help push the Content team to an even higher place.
Kara is one of the longest-serving members of the Content Team and has developed her abilities to write captivating emails and on-page copy as Embryo has grown into a multi-disciplinary agency.
Never one to shy away from a challenge, Kara’s infectious enthusiasm comes out in everything she does and helps her to create some truly engaging content that is loved by users and search engines alike.
Having previously been a Content team member for 18 months, Charlie is now a full-time member of the Marketing team at Embryo, supporting Hannah, and the Sales and Operations teams with the growth of the business, via a wide range of means.
Tasked with scaling Embryo’s content output and creating sales presentations that impress potential clients, Charlie has proven his ability to craft engaging content and narratives time and again.
Cal’s five years’ experience has allowed him to not only help his team work on their own clients but means he is able to take on board bigger projects, for bigger clients, with ease.
He has a consistent track record of delivering fantastic results, within budgets, and offering insight to his team, which allows them to succeed too.