Working in social media at an agency can make you believe that social media has been a thing since the dawn of time, but as we all know, that’s far from the truth.
As a marketing method, social media is still the new kid in town, and there is still a lot of misunderstanding around its purpose and benefits. This is true in particular for the subject of advertising on social media.
For a marketer that may not be empathetic to a business owner’s perspective, it can be easy to get caught up in all the different KPIs and metrics that social media offers. However, the person spending that £1 on advertising wants to know exactly what that £1 could get them. So, let’s dig deeper into what a typical £1 on Facebook advertising generates your business.
This ties in with the all-too-familiar question of ‘how much should I spend on my advertising?’ This is a question which has no short answer and depends entirely on your goals. So, let me break down what £1 will traditionally generate on Facebook’s ad platform and I will let you decide for yourself. The following data metrics will cover the most common Facebook ad KPIs of clicks, impressions, engagements and followers.
Note: This data is gathered from a variety of industries and should be used as contextual guides, not set-in-stone benchmarks.
£1 spent on Facebook could get you:

  • 4 website visits.
  • 2 page likes.
  • 11 engagements.
  • 117 impressions.

Now for some maths…
If you take that £1 and turn it into £500, how much impact would social media advertising be generating for your brand?
£500 Spent on Facebook could get you:

  • 2000 website visits.
  • 1,136 page likes.
  • 5,556 engagements.
  • 58,207 impressions.

They key thing to remember is – what is your goal? Will spending £500 to improve your page likes help you hit your goal, or are you better suited to spending that £500 generating traffic to your website to increase new customers.

Ronnie Cane

Ronnie is the social media arm of Embryo Digital. He's always looking ahead and thinking up new creative campaigns to ensure that our clients stay relevant and ahead of the trend.