Your website may have the looks, but if it’s riddled with development bugs, useless code and malfunctioning links and buttons, then it simply won’t convert. Good looks can only get you so far, but if potential customers can’t use your website properly, what incentive is there to continue their journey, or worse, come back for more? Our team of expert developers can take your static designs and develop a fully-functioning, interactive and user-friendly website that responds at every opportunity.
Your website should be more than just an online brochure. It should create leads, drive sales and encourage repeat visits. Otherwise, really, what’s the point? You could offer the best products and services in the business, or create content that regularly captivates your audience, but if your customers can’t fill out your enquiry form or easily pay for your must-have merchandise, then your website is only hindering your aims and reputation. In fact, 94% of consumers judge a website based on its navigation, responsiveness and design, being unlikely to revisit a site that appears untrustworthy or unprofessional.
At Embryo Digital, we’ve seen the success our development projects have had in increasing website traffic, generating leads and boosting business growth. We place your goals at the heart of everything we do and our development strategies showcase this. Whether we add layered navigation for shopping efficiency, create a ‘live chat’ feature to improve customer service or design and develop a whole new website, you’ll see results that will make a real difference to your brand.
We’ll be your development specialists, managing every step from sitemap and wireframe creation to implementing content management systems (CMS) such as WordPress, WooCommerce, Magento and Umbraco that bring your website to life. After reviewing your current website and discussing your objectives, audience and competitors, we’ll define your new website’s technical scope, sitemap and architecture. Using static designs that place your branding at the forefront, we’ll create visuals such as the home page, buttons, call to actions (CTA’s) and photography and ensure you’re happy with the final designs.
We don’t use websites like Wix or Squarespace. We integrate CMS systems and adapt them for each project, placing bespoke design, functionality and the customer journey at the forefront.
We can create applications that compliment your website, giving your customers something unique and fun to interact with.
Everything we create is mobile-friendly, ensuring your website works well when your audience are on the go.
Our web developers follow a strategic process, with proven successes in markets spanning insurance, cosmetic surgery, kitchens, and housing for example.
Whatever your goal, your website will be built with that in mind.
If you have a well-developed website, you’re letting people pop in to have a look for what they need whenever they want, at their own convenience. In this era, bowing to customer convenience is paramount. Increasingly, your customer is going to turn down visiting a physical location for simply getting what they need online. That’s why your website is so important, and it’s only going to become more so in the years to come. Having a website that has been designed to help people get what they want quickly and easily without confusing them is going to net you a bigger audience, more results, and help you stay ahead of the competition.
Your website is the most credible platform your company has to communicate with your audience. With excellent web design, you can promote your services in just a few clicks to a massive global audience. Proper website management and design is capable of gaining massive improvement in business and results in a short space of time, with a huge audience. Having good web development ties in with your company’s performance in all aspects of digital marketing. When it comes to your content, the old saying ‘content is king’ still applies. With good web development, you control your users’ experience, manage your content relevancy and can improve your rate of conversion.
Being a web developer is a bit like playing bass – the better you are at it, the less people notice you. It’s all the behind the scenes stuff. A good web dev works hard to make sure that users have a clean, enjoyable and productive visit without ever once thinking about the mechanics or navigability of your site.
A well designed, clean and informative website is going to set you apart and leave a lasting impression with your visitors. That’s what it’s all about – trying to stick in your visitors’ minds and increasing brand recognition and awareness. Good websites prioritise the user experience. You want your site to be visually engaging while providing authoritative content and information, and you need people to easily move around from one page to another. A frustrated user is going to lose patience and leave your website. Good web development makes sure this never happens.
We’re an SEO and digital marketing agency. That means that we know just how important on-page SEO is to your longevity and organic search reach. So how is your web development involved?
Improving the visitor experience is a huge part of on-page SEO. If your website is frustrating to navigate with all the information tucked away underneath hours of scrolling, people get frustrated. Then they leave, and your bounce-rate goes up. And guess what? Google really doesn’t like that.
Web development affects how you publish your content, and that affects how Google crawls and indexes your site. You can’t really afford to get this wrong. Which means that right from the start, your web development is influencing your site’s visibility and rankings.
Sound like a lot of work? Frankly, it is. But we know what we’re doing. For us, web development is one part of the digital marketing process.
We are a thriving full-service digital marketing agency based in Manchester specialising in lead generation, web development, web design, SEO, social media and content marketing. We strategise how best to meet your needs, using the dazzling talent within our office to develop websites that are really something else. Each new project showcases how sensational our work is, and the positive effect this can have on your business. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.
If your website has been experiencing issues, you’d like to expand its capabilities or create a whole new website from scratch, then let’s develop this together.
Sam Jones, - Tuna Fish Media