You never get a second chance at a first impression, so if your current website design is just like any other, then what does that say about your brand? In this highly saturated marketplace of generics and copycats, your website needs to stand out from the crowd. Our web designers can take your website beyond what you ever thought possible, ensuring your audience are nothing but excited, encouraged and enthralled.
We know templates can be tempting, but we believe that trust is built on the backbone of your website. If your layout is lacking, it’s difficult to navigate and your call to actions (CTA’s) aren’t converting, then no matter how brilliant your message, values and offering are, they’ll be lost. Good design matters as it reflects your brand, personality and audience and indicates how well you do business. First impressions count after all.
At Embryo Digital, we get to the heart of who you are and the audience you want to attract, ensuring continuity between your website’s aesthetic, functionality and responsiveness. Through extensive research and top-level artistry, we create designs that boost traffic, generate leads and make your audience come back for more.
We’ll be your website experts, strategising every step of the design process from the initial concept and mockup to creating a user journey with call to actions sure to engage your audience. We’ll firstly create a design brief based on a collaborative discussion of your goals, target audience and brand, ensuring we understand exactly who you and your audience are, and what you want them to say about your website. Creating the sitemap, we’ll select colour palettes that compliment your branding. We’ll help you decide the main services to promote and which specific features such as mega menus and sticky navigation to integrate. All of our designs are created with development in mind.
We’ll use competitor research to find website features you love and build on this to create a better user experience (UX) for your audience. Conversion Rate Optimisation (CRO) is also extremely important, so we’ll ensure contact forms and CTA’s are vibrant and grab your audience’s attention. We’ll then create a mockup of your new website and present it to you, and when you’re happy and have signed it off, we’ll push it through to development.
We don’t believe in templates. Each of our website designs are created with the client, and their audience, market and unique branding in mind.
We place great importance on UX and UI, as they motivate customers to create an account, become a subscriber, fill out a form or purchase a product.
Our strategic process prioritises research-based creativity, with proven successes in markets spanning cosmetic surgery, real estate, insurance and roofing for example.
Our account managers are proactive, forward-thinking individuals. They’ll ensure you’re kept up to date on your designs, feel comfortable giving feedback and are completely happy with the final design.
Whatever your goal, your web designs will be built with that in mind.
With the right web design, you can begin to boost your brand recognition the moment a user enters your website. Colour can be a powerful tool in gaining the intended reaction from your targeted audience, and choosing the right ones to represent your brand is vital to success. Good use of colour can direct your visitor’s emotions the way you want, make them respond to your call-to-actions, and generally increase user engagement your site. Colour scheme can force users to make a subconscious judgement about your site and company, so it’s important to get this right and make sure your design and colour align with your brand’s philosophy. Colour helps the mind to process and store images, so getting this right will increase brand recognition and make sure you stay in your user’s memory.
As well as needing a consistent design across your site in terms of layout, fonts and styles, you need a consistent colour palette too. If you have a different design and different colours across the various pages of your site, you risk looking unprofessional and untidy. People don’t trust poorly designed websites and web pages. Web users have short attention spans, so if they come onto your site and it looks shabby or inconsistent, they won’t trust you. Having an attractive and tasteful web design is going to make you look more professional, and make it look to your visitor like you really know what you’re doing.
Did you know? Given 15 minutes to consume a piece of content, 66% of your audience would rather experience something beautifully designed rather than something plain and simple. Which is part of the reason your web design is so important to your online marketing presence.
The fact is, your visitors will judge your business within seconds. The moment they land on your website is the moment they get their first impression of your business. It’s in these first moments that your web design has an opportunity to make a positive impact on a potential customer.
Good web design does a lot. A sophisticated and professional website builds trust, enhances brand recognition, boosts your messaging, and pushes a visitor closer to conversion. Furthermore, there’s little better at deterring visitors than an ugly and outdated website.
Want people stay on your site and engage with you instead of turning to a competitor? You’re in luck. Our exceptional web design will improve brand perception and generate you leads.
We are a successful full-service digital marketing agency based in Manchester specialising in lead generation, web design and development, SEO, social media and content marketing. We determine how best to meet your requirements, integrating the superb talent within our agency to design websites that are out of the ordinary. Each new project allows us to show how original our work is, and how beneficial it can be for your brand. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.
If your website has been lacking in leads, or you’re wondering how to make it more user-friendly and functional, then let’s make it worth the visit.