Web Design Agency near Liverpool
First impressions count, so ensure you make a great one. The internet is highly saturated with websites, so your website design is fundamental to standing out and generating traffic. Our in-house Web Design team can help take your Liverpool business to the next level, ensuring you catch the attention of your audience and that they’re excited to engage with what your business has to offer.
The Importance of Quality Design
We understand a bespoke website design can seem like a big investment; however, effective web design is that which is unique, not that of a replicated template that’ll make your website indistinguishable from everyone else’s. Bespoke designs are more likely to increase your potential customers, convert and achieve your business goals.
Poor design leads to frustrated users. If your navigation is confusing and your call to actions (CTAs) aren’t obvious or working, then no matter how good your marketing strategy or business offering is, you’ll never generate the results you’re after.
How Does Embryo's Web Design Process Work?
Our experienced in-house team will work closely with your business in Liverpool in order to understand your goals and how our designs can best help you achieve them. From the initial kick-off call, where we’ll discuss your concept, to creating mockups and mapping out the user journey to ensure we engage your audience at each stage, our team will keep you in the loop every step of the way of your website’s ideation phase tobuild.
Project Brief and Scoping
The project brief is completed by the Project Manager during the project kick-off meeting. All parties involved in the project should be in attendance at this meeting. The project brief is completed and shared with all parties to be agreed and signed off before the design stage is started.
For every project, we review the sitemap with the client and record this, usually using Gloomaps. This is shared with the client and they are asked to sign this off so we can refer to it in the future if any changes are requested as additional charges may occur.
A technical specification is written for larger projects that include more advanced functionality. The Project Manager takes responsibility for the technical specification and works with the designer and developer to document all areas of the project and get them approved by the client.
Project Plan and Schedule
Every project needs a project plan and a schedule that can be shared with the client for them to reference throughout the project. The project plan and timeline are created by the Project Manager. It is the Project Manager’s responsibility to ensure these are kept up to date throughout the project. It’s the Project team’s responsibility to ensure they’re referring to the project plan and timeline throughout the project and to inform the Project Manager of any changes.
The homepage design should be completed first (and any other key pages – to be decided on a project-by-project basis) to understand from the client what they like as their core landing page and features and if we’re on the right track in terms of design.
Homepage designs are always presented to the client either via a video call or during a face-to-face meeting. The designer is responsible for presenting the creative to the client and must capture and advise on any feedback given. The Project Manager always supports the designer with these presentations. Creative is always shared with the client via email following the meeting.
e use an AI research tool called Frase, which allows us to sound like industry experts on your behalf. Frase scans the top 20 results for any given keyword and compiles an automated report that we use as a jumping-off point for our copy. In the past, we’d have spent hours researching a topic, finding what others were talking about, and discovering how best to beat what is currently ranking on page one. Now though, thanks to Frase, we can have it all in one convenient report. We’ve also, in the past, used tools such as Answer The Public, which lets us know what questions are being asked by people on Google, Bing, Yahoo, etc. Once the content has been written, sent to you, the client, and approved, we’ll then upload it for you too. We clean all content using an HTML cleaner to ensure the thousands of words we write don’t affect site speed, and we also compress any images we use using a compressor tool. Both of these final jobs keep your site’s load speed high.
Internal Page Designs
Once the homepage has been signed off, the designer on the project works through the list of agreed page templates. Once complete, an internal review takes place prior to sharing with the client.
It is not always necessary to present the internal page design to the client via a meeting and sometimes this can be shared with the client via email. Creative must be shared with the client on time as agreed within the project plan, and a timeframe needs to be set for feedback to be supplied.
The creative must be signed off by the client following all creative amendments. Sign off must be received/documented via email.
Why Colour Is Important for Branding
We apply our wealth of experience to design a website for a Liverpool-based business that will raise your brand awareness and engage users from the moment they enter. Using a consistent design of colours, layouts, and fonts will ensure that you present your business in a professional and visually appealing way. You only have a small window to grab the attention of your audience and trigger that customer engagement, so using an inconsistent and untidy design will risk losing their trust.
Colour can be an extremely powerful tool for generating interest from your target audience. Using colour in the correct way can help drive emotions and emphasise key areas on your website such as call to actions (CTAs). Colour also plays an important part in the user experience of your website. For example, using bright colours on a white background can be less user-friendly than black text on a white background.
The colours you use should be those associated with your business to ensure consistent branding so that any potential customers can instantly recognise that your website belongs to your business.
Using Web Design to Drive Conversions
Whether you’re using SEO or paid marketing activities to drive traffic to your site, once you have your audience there, it’s down to the design and impression that it leaves as to whether you’ll actually convert the business. If your customers get on the website and they don’t know how to move around or what to do when they land on the site, they will quickly get frustrated and leave.
Design is also important for responsive websites as you need to ensure all of your functionality is correct and working, no matter what device your users are using.
Why You Should Choose Embryo
Embryo is an award-winning full-service digital agency that works with businesses in the North West, including Liverpool, Manchester, and beyond. Our Web Development team has years of experience in achieving a wide range of business’ marketing objectives through professional web design. We believe that no two web projects are the same, which is why we ensure we create the perfect custom solution for each of our clients.
If your website isn’t achieving the goals of your business, then get in touch so we can help drive your users and sessions.
Some Regularly Searched Content Marketing Questions, Answered:
What is a responsive website?
A responsive website is one that responds and adjusts to whatever screen size the user is on. As more internet users are using tablets and mobile phones, it’s really important to ensure that your website design can be seen clearly and is still functional across different devices to give a great user experience for all.
What are the main factors that go into making a great website?
The most important factor is that which thinks of the end-user, putting their needs as a priority. No matter what the purpose of your website and the goals it’s trying to achieve, they should all include a unique user journey that encourages the behaviour you’d like them to take.
The content used on a website is also key for driving that user journey and ensuring a positive user experience. All images should be unpixelated, with all colours matching your branding and being used in a clear way. You also need to consider the tone of voice (TOV) on your website, ensuring any copy aligns with your company values and your target audience.
When designing a website, how do you decide how it looks?
A wireframe will enable you to preview how your website design will look. It is essentially a skeleton that details the different pages your website will have, as well as the different types of functionality on those key pages. A wireframe is usually created by a UX designer who will map out your design, then run it by you to ensure you’re happy with the final design before it begins to be built and developed.
During the web design process, how will we be kept up to date with the progress?
Our in-house team work with our clients to ensure we’re the perfect extension of your business. As part of this, we regularly communicate with you so we can ensure we stay on the right track to designing a beautiful website that is fully functional to achieve your goals.
Is website usability considered when designing?
The usability of a website means how easy it is for users to interact with the website and its functionality. Usability is fundamental in our web design process, because if your website isn’t easy for users to understand and engage with, then it is essentially useless. As Embryo is built on the foundation of SEO, all of our web designs are done with the best search-led practises in mind. Usability is highly regarded by search engines, with them measuring and using website scores as a ranking factor. This is why we ensure all of our web projects seamlessly integrate flawless design and functionality in order to provide their users with an exceptional experience.
How will I know if my website has a good design?
A well-designed website is easy to navigate and provides end-users with what they’re looking for in a quick and efficient way. There are a range of metrics that can help you decide this, from Bounce Rate to conversion rates. It’s important to remember that good web design doesn’t involve style over substance. Therefore, there’s no point in having a beautiful web design if it then takes too long to load.
When will I get to see the website design?
We believe in regular and consistent communication with all of our clients, so we’ll regularly update you with the progress of your design, enabling you to see it at multiple stages before it’s finished. From the initial wireframe designs we create, you’ll be able to review and suggest any changes. Once you’re happy with the design and our team is satisfied that the site is optimised for user experience (UX), we’ll then begin building your homepage, presenting it to you for any further amendments. Once the homepage has been signed off, we’ll then begin designing the internal pages of your project, which we will go through together, giving you another chance to give us feedback.
We want to ensure you’re truly happy with your website design, which is why your feedback is essential. All designs should also be signed off before the website begins to be developed in order to minimise the risks of any delays.
How will the website design be managed?
Our expert team is managed by a PRINCE2-certified Project Manager. They will ensure that your web design project is efficiently managed all the way through. Our Project Managers will make sure we have all the assets and access we need, whilst being your main point of contact to give you regular updates on the progress of your website.
Will my website work on screens with different sizes?
Yes, we ensure all of our websites are fully optimised and responsive. This is also a fundamental stage in our testing process, so we know your designs and functionality work across all devices and browsers.
Can additional functionality be added to my website so it can sell products?
A website with shopping functionality is essential for e-commerce businesses, and something we have lots of experience in. We create quality websites for retailers using WooCommerce or Shopify.
What will I need to provide for the website design to be possible?
Your website design will incorporate your company’s branding. Therefore, we will need any branding assets to be sent over, including our brand guidelines (if you have any) on how you wish them to be implemented. Our team will create a list of all the assets and details we need in order to create the best design for your business. When it comes to any logos or visuals, the higher the quality, the better – like we said, you want to make a great first impression and pixelated pictures aren’t going to work. Your own original photos work best, but stock images can also come in handy. We also have a partnership with a branding agency, in case you need assets created or revamped.
How will content be added to the website?
WordPress is the most popular Content Management System (CMS), which is why we use it. It’s user friendly, great for SEO, and is open source, making it the perfect solution for you to upload and manage the content of your website. If you haven’t already got the content for your site, our in-house team of content writers can help you create compelling copy that will showcase your business in the best way possible. We can also help you upload the content onto your site and offer training to make the transition of your team managing the website as seamless as can be.
When it comes to designing a site, what software do you use?
We use a range of programs to design your website, including Adobe Creative Suite, Invision and Sketch.
Will my website be up to date in terms of design trends and functionalities?
Websites like Behance (a site that showcases the best design and development work) help our team to stay at the forefront of web design, including trends and capabilities, so you can relax knowing that we’ll produce the most outstanding website possible.
What makes Embryo so passionate about web design?
We know web design is much more than just a good-looking site – it’s one of the biggest channels for businesses to convert. Therefore, we know the location of call to actions (CTAs), how colours are used, and the layout of your content are all super important to ensure a positive user experience, drive conversions and achieve your goals.
How does the web design and site creation process start?
Our web project process begins with an initial meeting to finalise your design brief. During this meeting, we will ask you a wide range of questions in order to ensure we really understand what your website needs to achieve, who you’re trying to target, and how you want your website to be unique and stand out from the crowd. It’s important that this brief is as detailed as possible so our Project Managers will ensure that no question is not asked or left unanswered.
My new site will also need a logo. Is this something you can provide?
Yes, whilst we’re not essentially a branding agency, our in-house designers have lots of experience creating and redesigning logos to ensure businesses are easily identifiable.
Why should I trust Embryo to design and build my website better than others?
Embryo has built a reputation creating award-winning digital marketing campaigns, and we know how fundamental website design is to the success of these. We pair our designs with technical SEO knowledge and long-form content to deliver optimum websites that are loved by you, Google and your clients.