Using Google Trends To Support Keyword Research

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For those who are unfamiliar with Google Trends, it is an online tool that focuses on discovering ongoing trends and monitoring search behaviour from different sources such as Google Search, Google Images, and YouTube. The tool is often overlooked by many but utilising the tool properly can help to view seasonal trends for keywords and topics as well as helping to identify current trending queries being searched for to help create relevant and useful content. Google Trends can also be harnessed to gather other relevant keywords and long-tail keywords.

Identifying Seasonal Trends

One useful aspect of Google Trends is that it visualises the data in the form of a graph, which when searching for keywords, allows you to easily identify any seasonal trends. 

If you can spot seasonal trends then you have an opportunity to plan ahead in your marketing and content strategy. This means if you can produce content that is optimised around your target keywords and capitalise on them, you will attract more users to your website.

Avoid The Temptation Of Trendy Keywords

When conducting keyword research you want to ensure the keyword you are looking to use has a search volume that remains stable over a long period of time. However, by utilizing Google Trends, you will be able to see the search interest over the past few years and see if a keyword is from a short-lived trend or if a keyword has long-term relevance.

Check For Relevant Topics

With Google Trends, after searching for a keyword, you will be able to find the section of related topics and queries which can present opportunities to boost traffic to your website. This can help you plan ahead with your content strategy, and inform the decisions of the type of content you use to create. 

Don’t Forget Long-Tail Key Phrases

Long-tail keywords are known for having low competition and high conversion rates, which is why they are important to consider when conducting keyword research. By using Google Trends you can compare the popularity of different keywords and then combine the related terms to understand potential long-tail keywords that could be used.

Local SEO

If you want to improve a local business’s visibility in local search engine results, then you must implement a local SEO strategy. By using Google Trends, you can use local keywords to see which areas and regions you could target that will attract customers to your business.

Optimising For Video SEO

By using Google Trends, if you enter a search term and change the search to YouTube Search, then you’ll be able to identify relevant keywords and other related terms. The data in which Google Trends can provide will assist you in editing information such as video titles and descriptions.

But how does video help with SEO? Well according to BrightEdge, a video thumbnail appears for 26% of search results and we all know the presence of a rich snippet means that is it much more likely that a user will click on that listing.