As well as being a fast and secure web browser, Google Chrome has a wealth of extensions which help make running both SEO and other digital marketing campaigns a breeze. From extensions that help you identify what CMS a website is running, the web server it’s hosted on to identifying your competitors Google My Business profile categories and checking which Google tags have been added to a website and everything in between. Here are the top 5 Google Chrome extensions that every SEO must have.
When it comes to technical SEO, Wappalyzer can help you uncover the technologies of any website. Wappalyzer conveniently breaks down and displays the CMS the website uses, if a content delivery network is in use, analytics and tracking (Google Analytics, Facebook Pixels and LinkedIn Insights etc.), databases, programming languages and even font scripts. This tool comes in handy when diagnosing any issues and also can with prospecting new clients.
Wappalyzer will also outline if the website is hosted on a server using NGINX, Apache, IIS or other hosting solutions.
Download Wappalyzer here: https://chrome.google.com/webstore/detail/wappalyzer/gppongmhjkpfnbhagpmjfkannfbllamg
GMBspy helps you to uncover the Google My Business categories that your competitors are using within Google Maps and the local map pack. By identifying the primary and secondary categories that your competitors are using for non branded search terms, you can further build on the reach of your own Google My Business profile. Traditionally finding this all important information required diving into the search results source code, GMBspy uncovers this information with one simple click.
Download GMBspy here: https://chrome.google.com/webstore/detail/gmbspy/hijfnlgdhfpmnckieikhinolopcolofe
Redirect Path is another simple and handy Chrome Extension for any SEO to have in their toolkit. When pinned to the browser bar, Redirect Path can inform you if a redirect has taken place to the final destination URL and also display if the redirect is a temporary 302 or permanent 301 redirect.
As well as defining the redirect status code, Redirect Path can also help you to outline if a redirect chain is in place for the given URL you have visited initially. The plugin will then list the URLs within the chain for further diagnosis. As well as identifying redirect chains and loops, the extension can also indicate the status codes of 404 error pages, 410 page gone, 500 errors and also further 300 errors.
Download Redirect Path here: https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll
With a free or paid Moz account, MozBar provides quick insight into a website’s domain authority and page authority link metrics. Further to this the extension can also display other onpage SEO elements such as the page title, meta description, H1 tag, H2 tags, image alt tags, meta robots, rel canonical and any structured markup used. MozBar provides all this handy, top level information with just one click.
As well as providing information about the key SEO elements of the page, MozBar has a built in highlighter tool which can help you to identify links on the page that are followed, nofollowed, internal as well as external.
Download MozBar here: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp
Google Tag Assistant
Google Tag Assistant is another go to Chrome Extension which can help digital marketers identify the types of Google tags currently in use on a website. It can help identify Google owned tags in use on a website without having to search for them manually through the website source code including, Tag Manager, Google Analytics, Google Remarketing and global site tags.
As well as outlining each tag used, it can also pull through the container ID for Tag Manager, the UA code for Google Analytics, the conversion ID for Google Remarketing and also the account ID of global site tags making it easy to identify which accounts are active on the website.
Download Google Tag Assistant here: https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk