‘They’re in the top 5% of SEO experts in the country’ | SEO Specialists Andrew Holland and Peter Wootton join Embryo

ross green, andrew holland and peter wootton

Digital agency Embryo continues a strong start to 2022 by making two eye-catching hires.

Joining as Head of Tech is former SEO consultant Peter Wootton, with Andrew Holland starting as the new Head of Organic.

“Joining the Embryo team is one of the proudest moments of my life,” says Andrew.

He added: “Ross Green and James Welch are building what I consider to be the Marvel Universe of the digital marketing world. 

“Embryo is a team of marketing superheroes, each capable of taking on the world. 

“And it’s a dream to be part of the Embryo adventure”.

Peter and Andrew’s appointments mark a change in company structure, with the original Content and SEO departments being readjusted to become two new Organic and Technical teams.

These teams will allow Embryo to respond to the ever-changing, increasingly nuanced online landscape. All of which will benefit the wide variety of clients that Embryo works with.

James Welch, Chief Innovation Director at Embryo, had this to say on Peter and Andrew’s appointment:

“To be able to bring in both Peter and Andrew at the same time is a major coup for Embryo, I feel. 

“We have one of the best technical SEOs in the country AND one of the best organic strategists in the country. 

“Adding these to our already very strong SEO offering is something that will help us with the next stage of our growth, working with an ever-increasing client base.”

In 2022, achieving success in the online industry – regardless of industry or sector – requires a holistic approach that encompasses technical and creative work.

As Google’s algorithm becomes more sophisticated, Embryo feels it’s vital that greater emphasis be placed on Core Web Vitals scores, site architecture, and site speed.

All of the above are essential to ensure a website can achieve a business’s online goals.

Both teams – spearheaded by Peter and Andrew – will work in tandem to ensure that technical, back-end SEO work complements the front-end content-driven optimisation that brings clients the attention and revenue they need to succeed.

To learn more about these appointments, or to discover how our multi-channel marketing approach can help your business online, get in touch with us today!