As long as there has been business, there’s been marketing, and as long as there’s been marketing, there’s been those who do it, and those who don’t. While marketing means something different for every sector, the importance of actually doing it can’t be understated. On the Embryo Index, we can see that the number of companies who are actually doing it varies wildly from sector to sector, with some organisations going all out on their SEO, PPC, and social media marketing even during the COVID-19 outbreak that’s affecting every part of our lives, while others are (understandably) scaling things back.
Using data from pre-corona however, we can look at the companies on the index and find sector-wide trends that tell us who is and who is not when it comes to their marketing in Manchester. We’ve got six main sectors battling it out – Finance, Legal, Property, Technology, Property, Recruitment and Hospitality.
Drum roll please…
In a move that won’t surprise those of you familiar with the Index at all: Technology is the sector that is, in general, leaps and bounds ahead of the other industries on this list! They take the number one and two spots out of all the companies on the index (congratulations Wakelet and NCC Group!) and have an average top 10 score of 1481.11.
For reference, the average scores of the top 10 in each sector go a bit like this:
- Technology – 1,481.11
- Legal – 1,088.95
- Property – 820.06
- Hospitality – 810.31
- Recruitment – 753.35
- Finance – 515.92
Technology companies are generally fairly lucky that their products are often pretty exciting! From Wakelet’s collaborative app and browser extensions to broadband service providers like Zen Internet, it’s often relatively easy to find creative ways to promote your business in the Technology sector. The tech sector also benefits from being able to use a more informal, joky tone of voice, giving marketers in these sectors freedom and creativity to really make some difference to the companies they work with.
At the other end of the spectrum is the finance sector, with a top 10 average of only 515.92. A lot of finance companies keep themselves to themselves, and don’t have a lot of the same opportunities to market themselves like tech companies do. However, that means that less “flamboyant” marketing techniques are all the more important in a sector like finance. SEO, in particular, comes to mind, as when your sector isn’t pushing itself out there, it’s vital to be on top when users come searching for you and your services.
Particularly in sectors like finance and recruitment, there is plenty of space for a newcomer to invest in their marketing and really get some traction from it, while in sectors like tech and legal, marketing isn’t just a choice, it’s a necessity – with so many competitors doing good things, you need to market yourself intelligently and effectively to keep up!
No matter what your competitors are doing, however, the most important thing to consider when it comes to your marketing is what is right for you. Marketing experts like the team at Embryo Digital (not to toot our own horn!), can help your company find a brand identity, tone of voice, website and overall marketing strategy that works for you, your budget and your industry. To arrange a chat simply get in touch, we’d love to hear from you!