By now you will be aware of Google Analytics 4. The all-powerful marketing tool that gives you an insight into everything your customer does. This wonderful new addition is taking the world by storm but what is it exactly and...
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You may have seen last year, very publically that Oatly brought a smaller independent business, Glebe Farm Foods to court over claims that their dairy alternative milk specifically the branding of their oat range was too similar to their brand. ...
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Just a short while ago I embarked on a new project at Embryo, by getting stuck in as a co-host for our brand new podcast, Never Mind The Keywords. Over the first series myself and four colleagues have had the...
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