One of the core principles of any digital PR campaign is that of creative thinking. Ideation and brainstorming are one of the first things you’ll do in any campaign, and they are certainly one of the most important! But ideating for your next digital PR campaign isn’t always easy… sometimes, it can be good to find a little bit of inspiration to help get those creative juices.
Let’s face it, we’ve all been there: maybe you’re nursing a headache, you struggled for sleep the night before, or… it’s 4pm on a Friday. In any case, having somewhere to go for a bit of digital PR inspiration can help kick you into gear. With that in mind, let’s look at some of our favourite sources here at Embryo.
When sitting down to brainstorm some ideas for your next digital PR campaign, it can be a great idea to delve into some impressive, eyecatching, newsworthy and viral campaigns to get yourself into the right headspace. That’s where the Famous Campaigns Twitter account comes in – it’s Twitter profile that regularly posts bold and impressive PR campaigns from around the world. If you are looking for inspiration for a unique and new idea, this is a great place to browse through.
If you want to delve into niche topics, find insight from passionate people, and engage in detailed conversations with people who really know what they’re talking about, you can’t really go anywhere better than Reddit. Long marketed as ‘the front page of the internet’, Reddit is a lot more than just memes and creepypastas. You can delve in to find out which topics are trending, highly rated and upvoted, and involve yourself in the kind of communities you are targeting better than anywhere else.
Digital PR Examples
Sometimes you might need a little help recalibrating your head into what is going to work for your client, or you might be looking to do something completely fresh, new and unique for a client. In any case, the Digital PR Examples Twitter account regularly updates with some of the best digital PR campaigns and content marketing campaigns from across the industry. For tips and inspiration, this is a great place to start.
Let’s face it, we all want to creating eye catching, gorgeous and interactive content and assets for our campaigns. Well, The Pudding turns ideas and makes them visual and engaging like nowhere else. For creative inspiration and for taking your ideas to the next level, The Pudding is an amazing place to browse full of creative ideas.
Answer the Public
Part of creating engaging digital PR campaigns is fully understanding your audience. This is one of the first things you’ll approach and is core to any campaign. Answer The Public provides an excellent resource for understanding what is your audience wants to know around your client’s industry and service. This shows exactly what questions, queries and phrases people are searching for, allowing you to take a more targeted approach.
Get in touch with us
Interested in finding out more about how we approach the creative process behind our eye catching and newsworthy digital PR campaigns? Just get in touch with us today here at Embryo – we’re always available for a chat about what we do!