SEO requires that those who practice it stay on their toes. Google’s algorithms are complex and ever changing and it can be difficult to keep up. But one thing that doesn’t change is just how important backlinks are to your ranking and SERP visibility.

But link building practices do change. What was relevant 20 years ago is long dead now, and every year SEOs and link builders are adapting and changing their strategy to discover new and better ways of achieving authoritative links. That’s why, here at Embryo Digital, we like to keep our finger on the pulse and track what people in the industry are saying.

We’ve passed the half way mark now so we thought it would be a good idea to look at some of the best articles that have been posted about link building in 2020 and beyond. It’s a core and fundamental aspect of our own creative and impactful SEO campaigns and we’re always excited and passionate about what others are discovering with their own strategies. Let’s take a look. 

Link Building: Dofollow vs. Nofollow in 2020 by SEMrush

It has been over fifteen years since Google first introduced ‘nofollow’ linking. Initially a way of dealing with black hat SEO and link spam through comment sections, the relationship between dofollow and nofollow links can leave a lot of beginner SEOs scratching their heads. This quick overview goes through the main differences between and applications of dofollow links and nofollow links as it stands in 2020. Understanding this is fundamental to any link building campaign, so we definitely recommend checking out this guide by SEMrush. Google isn’t always as clear on the matter as we would all like – fortunately, this guide is quick and easy to go through.

14 Experts Share Top Link Building Tactics For 2020 by Jeff Bullas

As mentioned above, one of the best ways to keep your finger on the pulse is to keep listening to what others are saying and discovering about their link building. That’s why this compilation of thoughts and insights about link building tactics in 2020 is worth a read. Jeff Bullas compiled this list of observations and predictions that’s quick and easy to go through. From targeting high authority sites within your niche to focusing on broken link campaigns, there are some interesting thoughts in there. 

A Brief Guide To Successful SEO Link Building In 2020 by Forbes

For a more broad look at link building campaign tactics in 2020, Forbes released this guide back in April. From guest posting (yes, it’s still alive, really) and fixing broken links to focusing on producing user-driven valuable content, this brief guide to successful link building has some interesting points to make. One we like in particular is the tip to start local. There’s always a place for local link building outreach and it’s often overlooked. Whether you’re new to link building or just need a quick refresher, this guide is worth a glance over. 

15x Incredible Link Building Strategies For 2020 by Matthew Woodward

Some of the articles we’ve listed above have been more overarching and broad looks at how to approach link building in 2020. For a more granular inspection of the nitty gritty, this comprehensive and extensive guide by Matthew Woodward is definitely worth a look. This list goes over 15 different specific link building tactics to use in 2020 in extensive detail. If you want an in depth look into reverse engineering your competitors’s backlinks or how to build links through your social profiles, this guide will be worth your time.

If you’re interested in finding out more about SEO, website optimisation, link building and how we here at Embryo Digital can help you progress your online presence, contact us today.