Your Manchester Social Media Marketing Agency
We’re Embryo, an award-winning, full-service digital marketing agency in Manchester. We are known for our disruptive social media marketing strategies and modern cross-channel advertising campaigns. Our consistent ‘above and beyond’ attitude to service across the marketing sphere (for example, through SEO, PPC, and content marketing has helped us become renowned for our marketing prowess.
Our client strategies include Facebook lead generation adverts, Instagram TV promotion, social-first live streaming, disruptive organic content distribution, LinkedIn brand awareness, Twitter competitions, Snapchat profile growth, YouTube channel promotion, and anything else you can think of under the social media marketing umbrella. You can feel confident that our experienced, results-driven social media team will find a way to get the job done.
Social Media Management and why your business needs social media marketing to stay relevant
In today’s world, you need to connect with your audience and make them feel valued – so that they can see the value in you. It’s all well and good having a Facebook page or LinkedIn account, but if there’s been no activity for 6 months and comments have gone unanswered, then your brand’s ‘useless’ personality creates itself. Social media helps you to understand and build trust with your audience, and through posting content that resonates with them, boosts your brand’s engagement, website traffic and leads.
How do you express yourself? What makes you different, and more importantly, what makes you better than all the other companies in your industry? With so many platforms to present yourself on and so many creative ways to do it, let’s show the world the real you, the wonderful you. And if you’re not quite sure who that is yet, then we can develop that together, too.
In the digital age, it has never been more difficult to stand-out, despite the fact that there are more tools at our disposal than ever. Not only is it a challenge to stand out online, but cutting through the noise to gain, and just as importantly keep, the attention of your target audience has left many managing directors unsure of what to do. However, if your social media marketing is done the right way, you can consider this hurdle jumped. That is what social media is: a game of attention (doesn’t have quite the same ring to it as a Game of Thrones, does it?). All of your competitors will be using the same marketing channel and trying to reach the same audience as you, so how are you going to step ahead of them and get that audience to look and listen? That’s where we come in.
Organic content is king
We believe that a big part of what sets us apart from other social media marketing agencies is how we create our organic content strategies.
At all times, our social media department strives to not be an agency that just ‘does social’. Being an agency that ‘does social’ is just ticking the box. Any Tom, Dick or Harry can create a spreadsheet with one Facebook post a week in. To do more than that and make an impact on your target market is the big challenge. Saturation of the market has created the mass of online noise that we as social media marketers contend with every day, meaning we have to be innovative and agile to keep our organic strategies effective.
We do this by using our own unique method that we have coined ‘Derek’. Great name, right? If you’re interested in what it is, just ask us.
Viral Content
As a marketer, virality is the bulls-eye on the dartboard of performance metrics and KPIs. To most, virality is this nebulous thing that might happen to your latest post while you’re sleeping. If you think this – you’re pretty much spot on. However, viral content is a powerful tool for a business and something that we imagine no business owner would refuse. Viral content and how it works may seem mysterious, but we know that there’s a method behind the madness, and our Derek strategy takes this into consideration.
Our unbeatable social media strategies
At Embryo, we create social media strategies that integrate your brand’s identity and audience with market insight and trending topics. No matter what the goal is or the target we’re aiming for, your posts will spark conversation, community growth and everlasting loyalty.
We are not just your social media managers, we are your social media consultants. This means that we’re involved in everything from account set up and maintenance to building and bolstering your brand identity with campaigns that will create ambassadors out of your audience. We don’t just excessively post and hope one lands – each post is uniquely crafted by listening to and understanding your audience. We use innovative methods and processes to create content that shows your users you understand what they want, and that your company will stop at nothing to give it to them. We’ll create monthly social media schedules that announce company events, market insights and promotions to your audience, intertwining your unique tone of voice (T.O.V.) and brand imagery that we can help you define and create.
Every single post is written with the relevant social media channel in mind, integrating appropriate hashtags, emojis and stories. We’ll regularly engage with your audience to ensure campaign effectiveness and find out what makes them tick. Should you want an influencer of the celebrity or blogger variety, we’ll make sure they’re always shouting and raving about how brilliant you are, so that their audiences follow suit.
From mundane but crucial tasks to the fun and challenging hurdles, our strategies ensure that no box is left unticked and your brand cements itself with a solid digital presence on the correct social media platforms, in an appropriate way.
Performance tracking and account management
Part of being a metronomic digital agency is constantly having your finger on the pulse of the latest social media analytics. Tracking trends via performance tools and social listening tools so that nothing in any industry goes unseen is a must.
Understanding how your social media content performs can have a big impact on the way you run your business. Understanding your analytics can help increase engagement by being able to see what kind of content performs well, making you aware of what to post more of. Analytics can also tell you more about your audience, highlight strengths and weaknesses in your digital strategy and even quantify how positive or negative the public feel about your company. As machine learning and AI software develop further, what analytics can tell you about how your business is performing online will only get better.
The bottom line of social media is that it is an attention game. Your goal should be to grab the attention of your market, and keep it, while you get them to carry out actions along the way. To do this, you need to increase your followers and engagement numbers through a high-quality strategy.
Above all, your social media should add value to your market and create positive emotions inside the heads and hearts of your audience. Whether it’s a useful step-by-step guide, a promotional offer or a lighthearted Saturday morning post of your dog, always aim to provide good content that gives your audience something they want.
Through tracking your analytics, we can clearly see if your audience is happy with what you are doing on social media or whether they are uninterested, and what we can do to make your strategy better.
Finding your audience and building a message for them
Social media marketing campaigns have the big advantage of appealing to a wide-ranging audience at the same time. A social media campaign can appeal to the general public, your stakeholders, employees, prospective customers and more, all at once. Using social media websites like Facebook, Instagram and Twitter, marketers are able to use a broad range of tactics and strategies to promote content and actually get people to engage with it. Because social networks collect a lot of data about their users, such as geographical, demographic and personal information, we can use this data to segment audiences. This means we can better tailor messages to something that will better resonate with different users.
Internet audiences can be more easily segmented than traditional marketing audiences, meaning that we can ensure that our clients are putting their money and focus on the exact audience they want to target. We live in an era where 46% of social media users say that they’ll unfollow a company or brand that is overly promotional, while 41% of users say they’ll unfollow a brand that shared too much irrelevant content. This means that to create authentic and enduring brand awareness, you can’t publish solely promotional content. You also can’t post too much irrelevant fluff either, but you still want to be posting a lot. It’s a tricky balancing act that our social team have managed to perfect.
Build a loyal following
1,000 loyal brand advocates are worth a lot more than 10,000 indifferent customers. Loyal patrons of your brand are more likely to return to your business, interact with you online, provide testimony, and spread that ever so valuable word of mouth. Real engagement and advocacy gives you an invaluable boost to your online presence and performance, and good social media management can find you that audience.
The right social media campaign can turn fans into messengers, spreading the word of your brand with shares and retweets. To achieve this, remember that your followers want to interact with real people, not bots or corporate machines. You need to be human. People don’t want to be sold to all the time, and social media is the perfect platform to build a relationship with your customers.
Capture your audience’s attention
Social media usage has almost tripled since 2010. Currently, 2.77 billion people use social media, up from 0.97 at the start of the decade. And we’re predicted to hit over 3 billion in 2021.
What does that mean for the way you market using social media? Well, more users means more business and more competition across all different platforms. You’re going to have to find a way to stand out from the crowd.
We’ve seen social media marketing become more competitive, and we’ve adapted alongside it. Now, we have a lot of tricks in our toolbox that help clients stand out and grab their audience’s attention. It’s all about making your content stick to the readers like honey.
Using user-generated content is a fantastic way of adding a touch of authenticity to your social media presence. Not only does this foster that coveted word of mouth marketing everyone is desperate for, but it also stops readers in their tracks. The moment they see a brand engaging, interacting and listening to their audience, they see you as a brand that will build a relationship and respect them.
Custom-made images and graphics immediately stand out on social media. There’s so much stock imagery used that people see something unique as worth paying attention to. Taking time to do this is a small but effective way of drawing attention towards your brand on social media.
We have a number of other social media tricks up our sleeves. If you’re interested in how Embryo can help your social media stand out and engage your audience, get in touch with us today.
(p.s. use infographics. People really love infographics.)
Lastly, we report
We analyse all your KPIs (key performance indicators) to ensure that our social media marketing strategies are getting you the results that you and your business need to succeed.
Every month you’ll receive a report detailing how well your adverts and posts have performed, based on expertly chosen demographics, audience interests and ad placements. Likes, comments, shares, reach and impressions are our engagement markers, with conversion being the ultimate aim. Continuous assessment and research will mould our ongoing strategy, ensuring your audience can’t help but want to visit your website and find out more.
Paid Social Media
Why you need paid social ads in your social media strategy
We’ve talked about the fact that social media is a noisy world, which is where social media ads come into play. The moment you start running advertising campaigns on social media, you slice through all the garbage and get in front of your target audience – whether they are potential clients, customers, or an avid reader of your content. Using social media ads, you can appear right at the end of their index finger as they’re looking at their mobile phone.
The first stage in any sale is awareness, so naturally, you want to be advertising in the places your target audiences are looking. It is only in the last decade or so that we have had the power to advertise on a medium which is always in someone’s hand or pocket, but many businesses still aren’t capitalising on this.
At Embryo, our social media team have experience promoting a wide variety of different companies and sectors in fun and exciting ways. This is down to the extensive advertising campaign and audience targeting options at our disposal, and the talent of our team.
We’re nimble creatives
The introduction of social networks into our day-to-day lives has revolutionised the way we communicate with friends and brands and the way that we consume information. In the world of social media, if you’re not creative, up to date and ever-changing, you won’t progress. This is down to the speed and ruthlessness of which social media has swooped into our lives and is comfortably dominating it.
Marketers can no longer hide from what used to be the new-kid-on-the-block; social media is without a doubt becoming the largest advertising channel in our disposal, so if you’re not making the most of it, you are making a mistake. On a weekly basis, the social networks are tweaking their algorithms and releasing new features for users and brands. For example, in 2016, Instagram began releasing their new feature – Instagram Stories. Now, in 2019, there is reported to be over 500 million daily users of the feature. Could this have been predicted at its release? Surely not.
The social networks are overflowing with innovation and disruptive changes on a weekly (if not daily) basis, and the way that users are being forced to consume content on these channels is constantly changing. To keep pace with these networks, you need to be nimble and creative. Which is exactly what Embryo’s social media team is.
For a brand to compete on social media, they need to be nimble. For a brand to win on social media, they need to be creative. If you’re doing both, you’ve got nothing to worry about!
We believe that creativity is bred from landscapes of restriction and limitation. And, what marketing channel is more restricted than a social network app? There are millions of businesses competing for the attention of the same people, at the same time, at the same place. The only way to cut through this is through being creative. Just look at some of the best brands on social media, they have got there through disrupting the landscape with a never-before-seen creative approaches. Take Wendy’s for example, they genuinely understand what people are talking about as it relates to their brand and why. From sassy responses on Facebook to trolling other fast food chains on Twitter, Wendy’s understands the importance of taking a chance.
For your business to be a winner in this new age of digital marketing, you need to be a fantastic creative, or use someone who is.
Ready to start your own growth journey?
Please get in touch with our team to find out more about our services, our approach to digital campaigns or to find out how we can help you grow your business online.