We’re Embryo Digital, an award-winning, full-service digital marketing agency in Manchester. We are based in Manchester, but provide our services to many companies across the UK. We are well known for our disruptive social media marketing strategies and modern cross-channel advertising campaigns, and our consistent ‘above and beyond’ attitude to service across the marketing sphere (SEO, PPC, content marketing, and other channels), has helped us become renowned for our marketing prowess.
Our client strategies can entail Facebook lead generation adverts, Instagram TV promotion, social-first live streaming, disruptive organic content distribution, LinkedIn brand awareness, Twitter competitions, Snapchat profile growth, YouTube channel promotion, or anything else you can think of under the social media marketing umbrella. You can feel confident that our experienced, results-driven social media team will find a way to get the job done.
In today’s world, you need to connect with your audience and make them feel valued – so that they can see the value in you. It’s all well and good having a Facebook page or LinkedIn account, but if there’s been no activity for 6 months and comments have gone unanswered, then your brand’s ‘useless’ personality creates itself. Social media helps you to understand and build trust with your audience, and through posting content that resonates with them, boosts your brand engagement, website traffic and leads.
How do you express yourself? What makes you different, and more importantly, what makes you better than all the other companies in your industry? With so many platforms to present yourself on and so many creative ways to do it, let’s show the world the real you, the wonderful you. And if you’re not quite sure who that is yet, then we can develop that together too.
In the digital age, it has never been more difficult to stand-out, despite the fact that there are more tools at our disposal than ever. Not only is it a challenge to stand out online, but cutting through the noise to gain, and just as importantly, keep the attention of your target audience is more difficult than ever. However, if your social media marketing is done the right way, you can consider this hurdle jumped. That is what social media is: a game of attention (doesn’t have quite the same ring to it as a Game of Thrones, does it?) All of your competitors will be using the same marketing channel and trying to reach the same audience as you, so how are you going to step ahead of them and get that audience to look and listen? That’s where we come in.
We’ve talked about the fact that social media is a noisy world, which is where social media ads come into play. The moment you start running advertising campaigns on social media, you slice through all the garbage and get in front of the face of your target audience straight away, whether it be a potential client, potential customer or someone who might just enjoy reading your website. Using social media ads, you can appear right at the end of their index finger as they’re looking at their mobile phone. If you had told a business owner 20 years ago that this would be possible, they would eat their hat.
The first stage in any sale is awareness, so naturally, you want to be advertising in the places your target audiences are looking. It is only in the last decade or so that we have had the power to advertise on a medium which is always in someone’s hand or pocket, but many businesses still aren’t capitalising on this.
At Embryo, our social media team have experience advertising a wide variety of different companies and sectors in many different ways. This is down to the extensive advertising campaign and audience targeting options at our disposal.
We believe that a big part of what sets us apart from other social media marketing agencies is how we create our organic content strategies.
At all times, our social media department strives to not be an agency that just ‘does social’. Being an agency that ‘does social’ is just ticking the box. Any Tom, Dick or Harry can create a spreadsheet with one Facebook post a week in. To do more than that and make an impact on your target market is the big challenge. Saturation of the market has created the mass of online noise that we as social media marketers contend with every day, meaning we have to be innovative and agile to keep our organic strategies effective.
We do this by using our own unique method that we have coined ‘Derek’. Great name, right? If you’re interested in what it is, just ask us.
As a marketer, virality is the bulls-eye on the dartboard of performance metrics and KPIs. To most, virality is this nebulous thing that might happen to your latest post while you’re sleeping. If you think this – you’re pretty much spot on. However, viral content is a powerful tool for a business and something that we imagine no business owner would refuse. Viral content and how it works may seem mysterious, but we know that there’s a method behind the madness, and our Derek strategy takes this into consideration.
At Embryo Digital, we create social media strategies that integrate your brand’s identity and audience with market insight and trending topics. No matter what the goal is or the target we’re aiming for, your posts will spark conversation, community growth and everlasting loyalty.
We are not just your social media managers, we are your social media consultants. This means that we’re involved in everything from account set up and maintenance to building and bolstering your brand identity with campaigns that will create ambassadors out of your audience. We don’t just excessively post and hope one lands – each post is uniquely crafted by listening to and understanding your audience. We use innovative methods and processes to create content that shows your users you understand what they want, and that your company will stop at nothing to give it to them. We’ll create monthly social media schedules that announce company events, market insights and promotions to your audience, intertwining your unique tone of voice (T.O.V.) and brand imagery that we can help you define and create.
Every single post is written with the relevant social media channel in mind, integrating appropriate hashtags, emojis and stories. We’ll regularly engage with your audience to ensure campaign effectiveness and find out what makes them tick. Should you want an influencer of the celebrity or blogger variety, we’ll make sure they’re always shouting and raving about how brilliant you are, so that their audiences follow suit.
From mundane but crucial tasks to the fun and challenging hurdles, our strategies ensure that no box is left unticked and your brand cements itself with a solid digital presence on the correct social media platforms, in an appropriate way.
Part of being a metronomic digital agency is constantly having your finger on the pulse of the latest social media analytics. Tracking trends via performance tools and social listening tools so that nothing in any industry goes unseen is a must.
Understanding how your social media content performs can have a big impact on the way you run your business. Understanding your analytics can help increase engagement by being able to see what kind of content performs well, making you aware of what to post more of. Analytics can also tell you more about your audience, highlight strengths and weaknesses in your digital strategy and even quantify how positive or negative the public feel about your company. As machine learning and AI software develop further, what analytics can tell you about how your business is performing online will only get better.
The bottom line of social media is that it is an attention game. Your goal should be to grab the attention of your market, and keep it, while you get them to carry out actions along the way. To do this, you need to increase your followers and engagement numbers through a high-quality strategy.
Above all, your social media should add value to your market and create positive emotions inside the heads of your audience. Whether it’s a useful step-by-step guide, a promotional offer or a lighthearted Saturday morning post of your dog, always aim to provide good content that gives your audience something they want.
Through tracking your analytics, we can clearly see if your audience is happy with what you are doing on social media or whether they are uninterested, and what we can do to make your strategy better.
Social media marketing campaigns have the big advantage of appealing to a wide-ranging audience at the same time. A social media campaign can appeal to the general public, your stakeholders, employees, prospective customers and more, all at once. Using social media websites like Facebook, Instagram and Twitter, marketers are able to use a broad range of tactics and strategies to promote content and actually get people to engage with it. Because social networks collect a lot of data about their users, such as geographical, demographic and personal information, we can use this data to segment our audience. This means we can better tailor our message to something that will better resonate with different users.
Internet audiences can be more easily segmented than traditional marketing audiences, which means that we can ensure that our clients are putting their money and focus on the exact audience they want to target. There are challenges to be faced in social media, particularly in finding a balance within an increasingly picky market. We live in an era where 46% of social media users say that they’ll unfollow a company or brand that is overly promotional, while 41% of users say they’ll unfollow a brand that shared too much irrelevant content. This means that to create authentic and enduring brand awareness, you can’t publish solely promotional content. You also can’t post too much irrelevant fluff either, but you still want to be posting a lot. It’s a tricky balancing act that our social team have managed to perfect.
We analyse all your KPIs (key performance indicators) and ROI (return on investment) to ensure that our social media marketing strategies are getting you the results that you and your business need.
Every month you’ll receive a report detailing how well your adverts and posts have performed, based on expertly chosen demographics, audience interests and ad placements. Likes, comments, shares, reach and impressions are our engagement markers, with conversion being the ultimate aim. Continuous assessment and research will mould our ongoing strategy, ensuring your audience can’t help but want to visit your website and find out more.
