In 2019, it’s more important than ever to promote your business in the right way, and this is especially true when it comes to your social media channels. With 44% of people loving how it gives them the opportunity to interact with their favourite brands and 60% liking the customer service delivered, you need to need to figure out how to stand out from the crowd. Once you’ve got that sorted, and in order to successfully scale out your social media goals, you need to determine what the best resources and tools are that will help you get there.
The right tools can save you hours of hard graft through simply streamlining all of your social media processes. So, without further ado and to give you an Embryo helping hand, here is my list of the Social Media Management tools you NEED to be using.
BuzzSumo is the ideal research tool, so it’s no wonder it’s well-known within the marketing community. Through it, you can analyse the type of content that performs best for any topic, as well as using it to discover key influencers in different markets, which is an added bonus. Knowing which influencers are on top of their game allows you to utilise their skill sets to reach your desired audience, who will eat up every word they say.
Are you looking to create your own campaign or wondering about how to measure its success? With services including SEO, PPC, Content Marketing and Social Media, our specialists will ensure you see value-driven results. Give us a call today on 0161 327 2635 to find out more.
Conversocial is a tool heavily powered by AI which allows you to optimise your customer care through social messaging; essentially allowing you to have a customer care department without actually having one. Customer care teams are continuously forced to choose between delivering great customer experiences or driving down costs. Conversocial means that stops now.
Buffer is the tool that will streamline all of your processes the most. It is a social media management tool that allows you to easily schedule posts and manage accounts under the same roof. You can also track performance metrics and channel analytics. Similar platforms include Hootsuite or Sprout Social.
People expect the best from businesses, and rightly so, and with an ever-expanding number of digital tools available which help you reach their expectations, you have no excuse.
It’s up to you to decide what tools are best for your business. Just make sure you do!
Ronnie is the social media guru of Embryo Digital. He’s always looking ahead and thinking up new, creative campaigns for our clients.
Outside of work, you’ll find him in the gym, boxing ring or on his Playstation!