The Innovative Manchester SEO Agency
We are Embryo, a Manchester SEO and digital marketing agency with several years of experience in search engine optimisation. Manchester is our home, but we service many companies across the United Kingdom. Our search consultants have brought greater web traffic and paying customers to our clients’ websites with strategic online marketing tactics (SEO, PPC, content marketing, social media, and other channels).
Whether it’s improving rankings through earned link building, working on your global SEO strategy, producing engaging content, keyword research, conversion rate optimisation (CRO), working on local SEO strategies, running our well-renowned site audit, or building a pay per click (PPC) campaign, our experienced account managers know how to rank businesses well in many different industries.
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The value that search engine optimisation can give to your business
If an SEO consultant posts a piece of long-form content and no-one is around, does it still make a sound? We’d argue no, especially when the ultimate goal is conversation, consideration and conversion. A site’s web pages may scream expertise, style, and that the business is the best out there, but if it doesn’t rank well on Google, then it’s (almost) digitally invisible. In fact, first page search results garner ninety-five percent of all website traffic, so organic SEO success (and to get on page one) is a must.
With Google’s search algorithm reportedly changes up to five hundred times a year (but probably more). Major updates such as Google Panda and Google Penguin prioritise ‘white hat’, higher-quality sites over those worked on by shortcut-taking marketing companies. Using keyword stuffing, low-quality content and off-page tactics like poor-quality links doesn’t work. It’s imperative you have an SEO campaign in place that takes all of these factors into account – otherwise page one success will not happen.
At Embryo, we’ve seen the success that our strategies have had, improving our clients’ website traffic, leads and conversions, whether they are based in Manchester or in other areas such as Liverpool, York, Birmingham, Malaga or London. We know how to give a website that edge over competitors, with the right mix of content, site structure/taxonomy, and link building strategies. Our SEO experts strip your site down to its core, find those defining keywords and ensure your site improves its profile on all devices – now that mobile SEO performance is paramount to Google since early 2019.
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Our strategies and why they work
From SEO analysis to web development, social media marketing to voice search tactics, building links and other off-page SEO strategies, the range of skills in this hungry, problem-solving digital marketing agency is varied, and comes from experienced and creative minds. Whether it’s mundane, yet crucial tasks such as periodic technical health checks for things such as crawl anomalies, or innovative strategies such as aiding clients to increase Google reviews to help with local SEO tactics (which we have seen have real ranking boosts for clients), we ensure our client’s website becomes a success.
What we are trying to say is that our strategies combine the boring but highly necessary repetitive tasks, with the fun, innovative, creative work that all websites need to reach an ever-greater audience. Unlike some Manchester SEO agencies (and marketing/search-led development teams in other cities, too), we understand the value of the ‘boring stuff’ and how it underpins any creative work that we do.
Good SEO Builds Trust
The goal of any good SEO is to draw visitors into an attractive and efficient website by building a strong foundation of authority and credibility. If you have a beautiful website with a clean, fast and enjoyable user experience, that’s great. But you need people to find it. That’s why good SEO focusses on becoming easily discoverable by building trust in search engines.
There’s a lot that goes into becoming credible and authoritative in search. Trust is gained over time through techniques such as having quality backlink profiles, positive user behaviour, and optimized content and on-page elements. By finding authority on search, your site will rank well. That means that users are more likely to trust your brand from the moment they come into contact with it.
It takes patience, commitment and hard work, but the fact is that establishing credibility and trust with Google and other search engines will do more for you than most other digital optimization. If you want your SEO to reach its maximum potential, then it’s about playing the long-game.
Working with technical SEO in mind
Monthly reporting, instantly
Then we report. We analyse KPIs and ROIs to ensure you’re gaining traffic, organically rank well, and see real SEO results. Whether content marketing, search marketing, link building, or social advertising is key to your online success, we will have recorded each and every action that we have made, so that there is an identifiable log of actions that create success, alongside our monthly reports which report upon ranking and visitor improvements.
While monthly SEO reports are the norm for digital marketing agencies in Manchester – and we of course create and provide these – it is our in-house workflow management system that can often provide our clients with much more beneficial information about what work is being done, why, and when. Transparency and communication are at the heart of this digital agency’s marketing services.
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Long form content is…beautiful

Why You Should Work With Embryo
We are a results-getting, energetic, innovative, nimble, yet experienced search-led digital marketing agency based in Manchester. We specialise in lead generation from channels such as organic search, web design, pay per click strategies, social media and high quality content creation. We utilise the talent and experience within our agency to improve your web presence and online business. Many say it, but communication and transparency are paramount to our business and a driver of our own success.
If your website has been lost among the competition, or you don’t understand why your site ranks where it does – and you’re wondering how you’ll ever be found, then let us show you how we can win you more business.
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We have small and large online marketing clients
We work with and are trusted by small and large businesses including SMEs and international brands alike. We ‘do’ reputation management for blue chips, and search engine optimisation for SMEs – and vice versa. Whilst many in the industry over-promise and under-deliver, our transparent, clear focus on producing content that earns links, with well-thought out technical search strategies means that no matter the size of your company, our methods work.
Our team is full of innovation and great thinkers, which leads to much ingenuity, no matter the size of the client that they are working with. Sustainable growth of an online campaign for any size of client comes from both the monotonous, arduous tasks, combined with inspirational ideas and leaps of faith. The difference in service to our clients big or small is not quality-based, but merely the amount of time each client pays for.
Monitoring the goals that we set and reporting upon their progress is paramount to all of our customer relationships, as are the statistics and milestones we report upon. Because of this, Embryo has become a leading Manchester SEO agency, albeit a stringent and insistent agency, especially when it comes to web content and practicing wholesome search marketing tactics.
SEO Campaigns – here’s what happens

4. Earning and Building Links.
Even those who barely know who the best Manchester SEO agencies are have heard of link building and its largely negative connotations. Building links has a bad reputation for one main reason – the shortcuts that thousands of website owners and search engine optimisation companies deployed over a number of years. Link spamming does still go on to this day, but it is much less prevalent than it once was. We consider attaining new links as a digital PR process, usually encouraging website and blog owners to link to a quality content ‘asset’ on our client’s site.
We consider citations as part of a wholesome link building campaign, and ensure that citation listings happen near the beginning of any SEO work, unless they already exist. “Name, Address, Phone” (NAP) consistency and brand mentions are an ever-increasing Google ranking factor (and other search engines like Bing and DuckDuckGo), so this part of link building is crucial to get right.
Search Questions Answered:
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Which Tools Does Our Agency Use?
SEO Factoids
Why it’s better to choose an agency for SEO than to go ‘in-house’
If you’ve made it this far, then you probably don’t need to be told how important SEO is. For businesses of all sizes and across sectors, the move towards increased digitization has meant that business owners have needed to pay more and more attention to how their business performs online. And SEO is one of the best ways of organically improving your website’s visibility and traffic.
But investing in an agency to take over your SEO can be daunting – we understand that. After all, if you’re not someone who understands much about SEO, it can be difficult to trust an agency. So why not simply hire in-house SEO to perform the search engine marketing you need?
Well, a lot of people do. But it’s not always the best choice. While there are some great benefits to having a dedicated in-house SEO team, the fact is that hiring an agency is still the way to go. Here at Embryo, we understand that as a business owner you need to make the most of your time, money and resources – and hiring an SEO agency allows you to do this.
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Please get in touch with our team to find out more about our services, our approach to digital campaigns or to find out how we can help you grow your business online.