Award Winning SEO Agency in Manchester

What is SEO?

SEO stands for Search Engine Optimisation. This is the process of editing, amending and optimising your website in order to improve its organic ranking on a search engines results page (SERP).


The Value SEO Can Give Your Business

If you post a great piece of content and no-one is around, does it still make a sound? We’d argue no, especially when the ultimate goal is conversation, consideration and conversion. Your web pages may scream expertise, style and that you’re the best out there, but if you don’t rank well on Google, Bing and Yahoo for your product category, industry or local area, then you’re digitally invisible. In fact, page 1 search results garner 95% of all website traffic, so page 2 can only get you so far. With Google’s search algorithm changing up to 500 times a year, and major updates such as Google Panda and Google Penguin prioritising higher-quality sites over those with keyword stuffing, low-quality content and links, it’s imperative you have a strategy in place that takes all of these factors into account.

At Embryo Digital, we’ve seen the success our SEO strategies have had, improving our clients’ website traffic, leads and conversions. We know how to give your website that edge over your competitors, with the right mix of content, site structure and link building strategies. Whether you’re a local bakery or a national logistics company, we strip your business down to its core, find those defining keywords and optimise your website for your town, city or country.

What Do Our SEO Strategies Involve?

We’ll be your SEO consultants, mastering every move for SERP optimisation. From on-site work that ensures your website pages are targeting the right keywords through title tags, meta data and content to technical health checks and crawl anomalies, we’ll ensure your website comes out victorious. We’ll start with your business goals and offering, allowing us to scour your market and its competitors for the best keywords to create your keyword map. Whether we update your current content or create new pages, we’ll integrate these terms and phrases for optimal effect. To further raise your ranks and ensure effective search engine crawls, we’ll undertake regular technical SEO audits to identify issues such as poor site speed and put a strategy in place to rectify them. Image optimisation, browser caching and the minification of CSS, HTML and JavaScript are just a few of the beneficial things we can do. Any broken links, blocked robots.txt pages and incorrect canonical tag implementation will also be amended as part of your SEO audit.

Off-page SEO plays a part to, as link-building from authoritative sources allows search engines to measure audience relatability, importance and uses this among many other factors when calculating your ranking.

Strategy & Reporting

Then we report. We analyse KPIs and ROIs to ensure you’re gaining traffic, rising through the ranks and seeing real results. You won’t only be found, you’ll be favoured.

Each month you’ll receive a report detailing how well your website has performed, focusing on keyword rankings, monthly traffic, enquiry growth, channel performance and conversions among other key performance factors. Coupled with continual health checks that will shape future strategy, you’ll see an improvement in targeted online traffic and therefore a rise in leads and sales.

Why You Should Work With Embryo Digital

We are a results-winning full-service digital marketing agency based in Manchester specialising in lead generation, SEO, web design, PPC, social media and content marketing. We determine how best to meet your requirements, utilising the fabulous talent within our agency to raise your website’s ranks. Each new project highlights our unending ingenuity and expertise, and the influence this can have on your company. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.


If your web pages have been lost among the competition and you’re wondering how you’ll ever be found, then let’s show your audience how relevant you really are.

Other Services

We couldn’t be more pleased with the work that Embryo Digital have done for us. Since they took over our marketing and social media campaigns we have seen a huge increase in consultations booked to see our surgeons, which has further led to an increase in sales. We find all the staff really helpful and professional and they have suggested many things to improve our business. Thank you to everyone at Embryo. We would certainly recommend your services to other companies.

Jodie Jackson, Patient Co-ordinator
New Birkdale Clinic

Well recommended! Embryo are extremely diligent and are very proactive.

Russell Comber
Choice Refreshments

Would highly recommend. A truly exceptional agency to work with. A real pleasure to work with such a friendly team of professionals.

Taylor Rogers
Williamson & Croft

Great agency to deal with, brilliant people!

Sam Jones
Tunafish Media
Fantastic Agency. Ross and his team are incredibly proactive and very diligent. I would recommend Embryo to any company looking to grow their digital footprint.
Doctor Nyla Raja
Doctor Nyla's MediSpa

I wanted a website that represented the company and I down to a Tee & from the design through to the tone of content the guys over at Embryo have smashed the brief! Thank you Ross Green, Hannah Skulnick & Charlotte Fallon. The website looks insane, you have made me a very, very happy girl!

Micheala Martin
Jon Simon Insurance

Huge shout out to Ross Green and Charlotte Fallon at Embryo Digital for all their hard work helping us with our rebrand! Highly recommend their services.

Rachael Smith
Wood ITC

How Embryo Digital has grown the past 4 years is beyond brilliant, and I can’t thank our clients enough for trusting us with their businesses’ online presence. Each project highlights our team’s ability to deliver an exceptional experience from start to end, with value being gained at every touch point. I can’t wait to see what the new year brings, and where we’ll be going into 2020.

Ross Green

For a discussion about your current SEO strategy and how Embryo can help, please contact our Manchester office on 0161 327 2635. Alternatively, enter your details below and one of our account managers will be in touch shortly.