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What is SEO?

SEO stands for Search Engine Optimisation. This is the process of editing, amending and optimising your website in order to improve its organic ranking on a search engines results page (SERP).



Embryo Digital’s SEO Consultants

Our Manchester-based company has a team of SEO consultants that are experts in Google best practices. We carry out on-page, off-page and technical SEO techniques to make sure that your website will be as high up in the search results as possible. This will generate the maximum amount of traffic, leads and, ultimately, revenue for your business. We build bespoke SEO campaigns for local businesses in Manchester and also for bigger businesses throughout the UK that are tailored to your target market, your industry and your budget. Search Marketing is a big deal. Lots of businesses try and target the keyword ‘SEO Manchester’ and think if they are ranking for it then they are better than everyone else. However, not everyone targets just the main keyphrase so don’t only pay attention to this when choosing an SEO company for your business.


How can SEO improve your business?

User-Friendly Journey

As modern technology continues to move forward, so does digital marketing and especially websites and search engine optimisation. We now live in the world where a huge percentage of people use mobile and tablet devices to browse the internet to find what they are looking for. This means it is now more important than ever to take customer journey seriously when optimising your websites SEO. If potential customers are viewing your website but struggling to navigate it properly then they can easily be turned off and driven away from the website to choose a competitor. Embryo Digital has worked with many companies in Manchester and throughout the UK that have realised that they may have overlooked how their customers view their websites. The SEO consultants within our company have a vast amount of experience optimising websites to not only perform well in the search engines but also so that they are fully set up to provide the user with a simple and easy website journey giving you the best chance of converting potential customers.

Bring in More Website Traffic

Have you noticed your website is not bringing in as many sales as you like? Using search engine optimisation to bring in more traffic is the perfect way to get these sales. Every month potential customers are searching for keywords related to your business hundreds of times and are looking for the best company to provide them with the product or service they require. SEO is a process that targets the pages of your website with a number of different key phrases that are related to exactly what you have to offer and with this process in place you can then find yourselves showing within the search engine pages right when customers are searching for them. Not only does this bring traffic to your website but it will also bring in users that are searching for your specific service or product and also within your local area if that is who you are looking for. Without the correct SEO in place on your website, you could be losing out on numerous visitors every month!


Google Updates

The main updates that have happened that get innovated on a regular basis are Penguin, Hummingbird, Pigeon, Panda, Payday, Pirate, EMD and the Top Heavy Update. The Penguin update catches link spamming, this means if you are sending too many links to your site or the links seem to be either fake or very poorly written then your website may be penalised as this is classed as black hat SEO. Hummingbird looks into all of the content on your site. Google will read all of the content that is on your website to check whether what you are talking about is relevant or not and if not then you have no use to be on their SERP (search engine results page). Panda is another update that checks how spammy your content is on the page. So for instance, if your page was just filled up with the keywords that you want to rank for SEO purposes then your website may get de-indexed. Payday updates are used to remove all spammy queries like payday loan sites and pornography sites. Last but not least the top heavy update, this is to stop sites from coming up who have lots of ads as well as pop-ups that could harm your computer.


Embryo’s top 5 ranking factors


Google Logo Letter G

Making sure that you are using all of Googles products to get the trust there with them. We always make sure that the Google Analytics is hooked up to the site so we can see all the visitors.


Embryo Digitals SEO Content

The Content on your Site is probably one of the most important SEO sectors. Google is a search engine and they supply information, if you are not supplying the right information they are not going to rank your site.

seo services and website interlinking

Social Fortress, backlinks and internal links are all key factors you need to remember when it comes to your optimisation of your site.

SEO for Mobile

Make sure that your site is mobile friendly or else the mobilegeddon update will get you.

seo stopwatch for speed

Don’t forget to check your page speed. Go to Google Page Speed Insights for more information.


We are based in Manchester…

Being The Best

Being The Best

On Average 35% of Googles users click the website that is ranking position one.

Google Updates

Google Updates

Google send out on average three updates a day to put a end to bad SEO. This is key for us as it means we need to always be on the ball and make sure that we know what is going on at all times.



Mobilegeddon is a Mobile Update that Google brought out. This is to check how mobile friendly a site is for the users using the mobiles.

The Hats

The Hats

Embryo Digital is a White hat SEO Company. What this means is that we do everything by the “SEO book”. The different hats are White, Grey and Black. Black hat is performing really bad SEO and grey being in between. Most SEO agencies such as ourselves would never do this as being Black hat can risk your site to be penalised.

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