December came quick and is leaving us just as fast, and with a new month, a new search engine optimisation roundup article comes, too.

The festive month of December can be an odd one for those that work in search engine marketing, as we battle the dramatically changed landscape where user searches and buying habits may hit rock bottom in industries across the board. Of course, you are alright if you are John Lewis or a store that sells stocking fillers. But, for some other industries, it may not be all sunshine and rainbows!

Anyhow, without further ado, let’s get into the month of December and the industry updates within it…

Best SEO tools of 2020

A great tool to assist search engine optimisation is something that everyone in digital and search marketing wants. There is an abundance of tools out there currently, but which ones are actually good? It can be hard to decipher.

This list is a good index to scroll through and decide what may work for you, however, always remember to trial them and test them first!

Source: Techradar

5 things every SEO professional should be thankful for

If you work in search marketing, you’ll know that it is very easy to get caught up in the day-to-day frustrations, and, before you know it, you’re seeing meta descriptions and alt attributes in your sleep like you’re in some form of the matrix system.

Okay, maybe it doesn’t get that bad, but we would certainly all benefit from taking a step back and realising that the industry is full of great things that we can be incredibly grateful for. 

Do you agree? If so, make sure you read the list below. 

Source: Searchenginejournal

Search personality of the year Arianne Donoghue on 2020:

Earlier this year, Arianna Donoghue was recognised as UK Search Personality of the Year at the UK Search Awards. 

This award is given to a talents practitioner who has done work that revolutionised the search industry, so Arianne definitely has some very interesting things to say.

In a recent interview, she gives her thoughts on search in 2020.

Source: Econsultancy 

9 bad SEO habits to leave in 2019

There is no better time to ditch bad habits than at the close of the year.

For some, it may be eating less meat, going to the gym or starting yoga. If you work in search engine marketing, it should be to leave your bad SEO habits behind.

These are SEO tactics that just plain don’t work, or even worse, can get a website penalized.

Search Engine Journal have written a list of the top nine habits that need to be kicked to the curb for 2020.

Source: Searchenginejournal