Here’s a few SEO articles that I found interesting to read so far this month (and a few trailing days from last month).

What Is Content Marketing & Why It Matters (searchenginejournal.com)

Key Topics: AR, Google, Content Marketing, Adblock

Summary:

  • Now that we’ve laid out what exactly it is, and what forms it covers, let’s take a deeper look at what content marketing can do for you.
  • Rather than offering calls to action, or using traditional television’s appeal to the popularity of well-known actors to drive sales, YouTube’s algorithm instead considers a tapestry of data and recommends ultra-individualized content.
  • The Ultimate Beginner’s Guide to What Works , covers the essentials that you need to know when implementing your own content marketing campaign.
  • Created in partnership with BKA Content, this guide will help you better understand why content marketing is valuable, what works, and how to make the most of your money and time investments.

Statistics:

  • Now that we’ve laid out what exactly it is, and what forms it covers, let’s take a deeper look at what content marketing can do for you.
  • Rather than offering calls to action, or using traditional television’s appeal to the popularity of well-known actors to drive sales, YouTube’s algorithm instead considers a tapestry of data and recommends ultra-individualized content.
  • The Ultimate Beginner’s Guide to What Works , covers the essentials that you need to know when implementing your own content marketing campaign.
  • Created in partnership with BKA Content, this guide will help you better understand why content marketing is valuable, what works, and how to make the most of your money and time investments.

The Role of Accessibility in SEO | Practical Ecommerce (practicalecommerce.com) – Apr 14 2020

Key Topics: Lighthouse, Google, Chrome

Summary:

  • To access Lighthouse, visit the web page you want to audit in Chrome.
  • Additional accessibility items in Lighthouse include: Form elements.
  • A link should include meaningful text to help users know the destination.

8 Things Idled Non-Technical Employees Can Do to Improve SEO (business2community.com)

Key Topics: inbound link, Google, Toyota, Toyota sienna, American

Summary:

  • 1. Brainstorm and deploy long-tail keywords in onsite content
  • 2. Publish at least one piece of in-depth, high-value content
  • 3. Get an email newsletter going
  • 4. Create or update your Google My Business listing
  • 5. Optimize onsite photos
  • 6. Publish inbound link bait
  • 7. Add more internal links for the keywords you want to target
  • 8. Create a long-term, long-form content calendar

The Future of SEO: How to Safeguard Your Brand in an Unpredictable World [Webinar] (searchenginejournal.com) – Apr 13 2020

Key Topics: Loren Baker, webinar

Summary:

  • It’s time to find new marketing strategies to protect your business.
  • Join the next Search Engine Journal webinar on Wednesday, April 22 at 2 p.m. ET as Pat Reinhart, VP of Digital Strategies at Conductor, shares tips on how to optimize and best future-proof your search marketing.
  • Uncover how to utilize SEO best practices to safeguard your brand.

Google Explains How to Remove Pages for SEO – Search Engine Journal (searchenginejournal.com) – Apr 13 2020

Key Topics: Google, Removing content, fewer pages, noindex, office hours hangout

Summary:

  • On an office hours hangout, Google’s John Mueller discussed a common mistake publishers make when removing content for SEO.
  • The idea is that removing dead wight will help Google focus on the pages that matter.
  • He said that removing pages does not automatically cause the remaining pages to perform better.
  • There was a related SEO solution for removing content, called Content Cannibalization.
  • The thing is, regardless if one is considering removing similar content or low performance outdated content, it might be useful to consider updating the pages to make them unique or serve a different user intent.

Statistics:

  • On an office hours hangout, Google’s John Mueller discussed a common mistake publishers make when removing content for SEO.
  • The idea is that removing dead wight will help Google focus on the pages that matter.
  • He said that removing pages does not automatically cause the remaining pages to perform better.
  • There was a related SEO solution for removing content, called Content Cannibalization.

16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search – Search Engine Land (searchengineland.com) – Apr 10 2020

Key Topics: COVID, search behavior, YMYL, Paul Haahr, Google

Summary:

  • Website content is also in flux as distancing and other safety precautions continue to impact businesses: Huge e-commerce sites suddenly have to show all their products are out of stock or remove products or add products, Meyers provided as an example, adding that We’re seeing massive changes to sites that trigger index changes and ranking changes.
  • With that announcement, Google said that, especially in health queries, they want to surface sites that are known as authorities, said Haynes.
  • The idea that pandemic-driven search behavior is now triggering Google’s previous health-related algorithm updates was also shared by Meyers, who suggested that Google itself may not have anticipated the degree to which rankings would be affected.
  • large, trustworthy health authorities Haynes said, noting that the top position for that query now belongs to Healthline.
  • These new features are manual updates that Google has made to the search results.

Statistics:

  • Website content is also in flux as distancing and other safety precautions continue to impact businesses: Huge e-commerce sites suddenly have to show all their products are out of stock or remove products or add products, Meyers provided as an example, adding that We’re seeing massive changes to sites that trigger index changes and ranking changes.
  • With that announcement, Google said that, especially in health queries, they want to surface sites that are known as authorities, said Haynes.
  • The idea that pandemic-driven search behavior is now triggering Google’s previous health-related algorithm updates was also shared by Meyers, who suggested that Google itself may not have anticipated the degree to which rankings would be affected.
  • large, trustworthy health authorities Haynes said, noting that the top position for that query now belongs to Healthline.

SEO Needs to Be Part of Your PR Strategy (entrepreneur.com) – Mar 31 2020

Key Topics: Google, SERP, Search engine, Journal

Summary:

  • Considering that search engine results pages (SERPs) will provide your introduction to many of your future customers, clients and partners, it’s time to start thinking of SEO as an integral part of your PR strategy.
  • If you can earn a snippet or an answer box, you’ll be the one who answers many users’ questions.
  • This can be true even for a high ranking link without a snippet or an answer box.
  • So make sure marketing and PR are collaborating closely with your SEO experts on shared goals and strategies.
  • Quality video content should quickly answer users’ questions.

Statistics:

  • Considering that search engine results pages (SERPs) will provide your introduction to many of your future customers, clients and partners, it’s time to start thinking of SEO as an integral part of your PR strategy.
  • If you can earn a snippet or an answer box, you’ll be the one who answers many users’ questions.
  • This can be true even for a high ranking link without a snippet or an answer box.
  • So make sure marketing and PR are collaborating closely with your SEO experts on shared goals and strategies.

James Welch

James is a digital industry veteran, and has worked various roles from SEO, head of research, to director level. He is a content nerd, and loves nothing more than demanding that evermore content is added to client sites - as well as the Embryo blog!