Last week, Aaron joined Embryo. Aaron came on board as our latest SEO executive after graduating with a degree in business and entrepreneurship. We’re a hard-working bunch, but we also understand the importance of fun (I know that’s a cliche phrase that a lot of places say), but we genuinely do.

Anyway, that’s enough from me, let’s hear from the Jersey boy himself…

Hi mate, let’s start with the big question – how was your first week?

Hi Ronnie, I really enjoyed my first week, it flew by, so I guess that’s a good thing! The whole team at embryo made me feel very welcome and I am fitting in really well. For me, taking on a new role is always exciting so I was eager to start learning SEO. I will go into everything I have learnt in the next question.

What have you learned so far? 

The best way I learn is to get stuck in, and this exactly what happened during my first week. Rather than learning from a book, I was shadowing Ronnie and Cal, with the help of Sam and James. From the beginning, I was made aware of the importance of content and how it affects website rankings. I was also shown how to operate websites from the backend, learning about alt tags, meta descriptions and different plugins to boost client websites. I am now furthering my knowledge by completing an SEO course on Udemy, which I am thoroughly enjoying.

What has been your favourite thing to learn? 

Previously, when I would scroll through websites I never noticed the little things that actually have a positive impact online. So learning about the importance of link building has been an eye-opening experience. Knowing how to set outreach to high authoritative sites has been very interesting and I am looking forward to putting this learning into practice.

What are you most looking forward to doing?

Firstly, implementing everything I am learning from my SEO course! Specifically, I am looking forward to keyword research, finding top-performing keywords and how to implement them into content throughout a site.

Who is your favourite office dog – Benson, Bromley or Bella?

This is a tough one! Unfortunately for Benson and Bromley, Bella takes the lead. Benson and Bromley, you’ve got some catching up to do.

Ronnie Cane

With a personality full of creativity and strategic thinking, Ronnie ensures that Embryo and all our clients stay ahead of the trend in the online world. When he’s not adding his creative touch to our SEO department, you might find him drawing, writing or in the gym.