JonSimon Insurance, part of the JonSimon Group was launched on the 1st March 2018. Established with the belief that insurance brokers should offer exceptional customer service, a friendly, personal approach and competitive pricing to all of their clientele, they have gone from strength to strength. They’ve built relationships with all of the UK’s leading insurers, allowing them to offer a wide range of business and personal policies to their customers. This includes everything from fleet, landlord’s, motor trade and directors & officers insurance to car, caravan, home and travel insurance, as well as their own specialist, ‘Business Insurance Combined’. The ability to pick and choose the cover that makes up a single policy is a real draw for their customers, ensuring they only pay for what they need.
When we started working with JonSimon Insurance in May 2018, their online presence did not suggest a customer-led, modern or professional company. Instead, their website was slow and worked inconsistently on different browsers, product navigation was difficult and pages incorporated sparse and generic content. With no social media strategy in place, they were also missing out on a key way to attract new customers and grow their online community. In an industry where trust, transparency and reputation are important, they wanted to ensure their audience knew that JonSimon could be depended on. Therefore, we designed a whole new website for them and implemented a social media strategy that would help them get their content and products in front of their target audience and drive traffic to their website.
We completely redesigned the website, creating a brand-new site map that makes product navigation, and therefore the user experience, considerably easier. This includes a full screen menu, as well as the ‘GET A QUOTE’ sticky navigation function that allows personal details to be entered effortlessly, at any point in the user journey, boosting CRO (conversion rate optimisation). The mobile journey was also considered from the start of the design process, with contact details and forms visible in key places.
JonSimon Insurance’s unique colour palette of hot pink, black, white and grey has been complimented with bold, colourful and striking imagery, creating that perfect mix of down-to-earth professionalism they were aiming for.
The main products they wanted to promote were, ‘Business Insurance’, ‘Fleet Insurance’ and ‘Landlord Insurance’ so these feature on the home page, front and centre. Also found here are their USPs, a scrolling list of the insurers they work with and a contact form, highlighting how they are different and better than their competitors, and to build trust with their audience.
The content on the original website was generic, lacking substance and didn’t present JonSimon Insurance as the knowledgeable, yet supportive and informal business they are. We therefore rewrote their whole website, ensuring each product page clearly stated the cover that could be achieved by streamlining them into one policy and detailed the benefits of each. We gave them a new tone of voice (T.O.V.) that, unlike their competitors, is not corporate or boring, but rather relatable, cool and inviting, making the pages more engaging. We also added a blog that discusses and details the different types of insurance in an easily-digestible format, allowing readers to get to grips with what can sometimes be a confusing topic.
Continual content optimisation and domain authority work is contributing to JonSimon Insurance’s rising ranks on the search engine results page (SERP).
We created Facebook and Twitter accounts for JonSimon Insurance, from which their full range of insurance policies are promoted from, as well as tips, positive reviews, industry news, blog content and the events they’ve attended. To engage fleet managers, managing directors and landlords, we’ve created ‘Ultimate Guides’ covering insurance that may interest them, as well as highly-targeted Facebook ads with eye-catching imagery that relate to their industries. These ads consider their job titles, trade-related interests such as ‘Marketing Week’, ‘Entrepreneur’ and ‘Forbes’ for managing directors and uses specialised language that drives traffic to the website and causes conversions.
JonSimon Insurance’s Facebook and Twitter pages have seen great growth since their inception. Facebook has driven the most traffic to the website, with 77% of users coming from this source.
- Social Media
- Web Design