PPC Management Agency in Manchester

What is PPC?

PPC (Pay Per Click) is an online advertising model allowing advertisers to display ads for
their products and services when potential customers type relevant queries into search
engines. Advertisers are only charged when a person clicks on the ad, with the gains of leads
and purchases outweighing the costs of the click.


Why You Need Our PPC Agency Managing Your Campaign

In an industry where every business wants their ads to appear for the same search terms, how do you ensure yours come out on top? You could try bidding the highest amount for that all-important keyword, but if your quality score is low due to irrelevance, poor landing page quality and a terrible CTR, then you haven’t got a chance when it comes to competing with your competitors. True PPC management ensures you’re not spending wildly and seeing no ROI, instead aiming for high-level business exposure by integrating SEO, content and targeting tactics.

At Embryo Digital, we’ve seen the control our powerful PPC campaigns have had, and how dominance can be achieved with the right mix of keywords, ad groups, ads, channels and a great bidding strategy. Our status as a Google certified partner highlights our expertise and capabilities within this field, crafting search ads as click-inducing as our shopping and display ads. With leads and conversions at the heart of everything we do, we make your ad spend go further.

What Does Our PPC Management Involve?

We’ll be your PPC specialists, managing every step of the process from researching and selecting the correct keywords to setting up landing pages that are optimised for conversions with the right call to actions (CTA’s). Based on your business goals and which networks you’d like your ads to appear on, we’ll firstly conduct keyword, competitor and market research to understand what motivates your audience.

We’ll then use Google Ads Manager to bid on the keywords that will form your promotions, using geo- and device-based targeting to ensure they’re appearing where your audience are. If you opt for display, shopping or remarketing ads, we’ll design eye-catching images that will capture your audience’s attention. We’re also a strong believer in split testing ads to find that winning headline, description text and CTA, boosting website traffic and conversions in the long run. Regular health checks ensure your ads are delivering, and we may suggest altering your website’s text, images, graphics, navigation structure and check out process for greater traffic, leads and conversions.

Strategy Reporting

Then we report. We analyse KPIs and ROIs to ensure you’re gaining traffic, increasing your quality score and winning the relevance race hands down. You won’t only be considered, you’ll be respected.

Every month you’ll receive a report, detailing how well your ads are performing, focusing on CTR, conversions, landing page performance and average position among other measures. This will fuel future strategy, as we’ll monitor and update necessary search terms, negative keywords, ads and website pages, and review costly keywords that no longer aid your aims.

Why You Should Work With Embryo Digital

We are a thriving full-service digital marketing agency based in Manchester specialising in lead generation, PPC, SEO, social media and web design. We analyse how best to meet your requirements, utilising the fantastic talent within our office to create click-inducing campaigns that causes conversion. Each new project highlights how remarkable our work is, and the extraordinary ways this can benefit your brand. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.


If your previous PPC campaigns have been more miss than hit, or you’d like a consultant to take the reins from now on, let us show you how worthwhile we can be.

For a confidential and professional discussion on your brand, please contact our Manchester based agency today on 0161 327 2635. Alternatively, enter your details below and one of our SEO Consultants will be in touch shortly. We look forward to working with you.