How the Embryo Index Works
Coming Soon: Line graphs of historic Embryo Index scores for all companies
Across a series of over 30 metrics, the Embryo Index calculates what we call 'marketing visibility' for each business listed. The index is only interested in marketing and networking activity within Greater Manchester. You can see this by some national brands within the index being outshone by brands that employ marketing focussed towards Greater Manchester.
Each metric is based on a scale from 0 to 100, with different weights given to each metric. For example, a '56' for 'Press Score' (how much a company is mentioned in Greater Manchester press publications), is worth more than a '56' for 'Twitter Followers'. For the moment, if you would like to know more about the weights of each metric, then please give us a call. This information will be published soon, however.
How do I improve my Embryo Index Score?
Much of how to improve an individual metric is self-explanatory. For example, if you have less inbound links than your competition, then you need more (quality links, rather than just a barrage of links, of course). A good exercise is to take a look at the companies that rank really well in the index, no matter what their sector may be. By looking at what these companies do, you will be able to identify ways (both offline and online) to improve your score.
As with anything in the index, if you wish to know more, then please give us a call on 0161 327 1046.
How often is the index updated?
At the moment, the index is updated every day, with data going live on the site a few times per month. This will increase to daily site updates very soon.
Where did the idea come from?
There are several ideas that culminated in the creation of the index. They are:
- the lack of metrics for business marketing activity. We wanted to create the Google Analytics/Ahrefs of Manchester business marketing & networking activity.
- a lack of transparency when it comes to marketing companies explaining what it takes to win more business offline and online.
- the Drake Equation -
N = R * fp * ne * fl * fi * fc * L.
- The Drake Equation is a way to encapsulate variables that are relevant to establish the numbers of intelligent civilisations in the Milky Way. The Embryo Index score works on a similar calculation. It's just not as important.
- we just wanted to be useful to marketing directors and business owners in the city.
Can I add a new company to the index?
Of course. It is completely free. However, the company must be either based in Greater Manchester, or have significant presence here. Please contact us here.
I don't like my logo!
It has been a real pain trying to get good logos for each company. We would welcome any better versions (png only) that you may have. Send info via this page.
Disclaimer: The Embryo Index is currently in beta mode. All data is accurate as possible from the time of the last update (usually within the past week). The vast majority of data is correct, but if you do see anything that you do not understand, please don't hesitate to contact us.
© 2019 Embryo Digital, a Manchester-based digital marketing agency with plenty of ideas.