GA4 is a comprehensive analytics tool that has advanced machine learning features, underpinned by artificial intelligence.
UA and GA4 will not be connected. So, from 1st July 2023, next year, your data will not be transferred to GA4, it will be deleted.
To benefit from year-on-year data, it’s vital you migrate your business onto GA4 before 1st July 2022.
We have a dedicated GA4 specialist who can migrate your data onto this new platform and train your team.
We've been working with the Embryo team since last June and we're truly impressed with the results. The team feels like an extension of our own marketing team, and are super-responsive, helping us on requests big and small, even at short notice. The way all the teams work across our business, together, understanding our goals, is also impressive. It's an absolute delight to work with them on our SEO, Digital PR and wider strategy - we're excited to add paid social to the mix and join everything up."
From the very start Embryo understood our goals, and their campaigns have exceeded our expectations. We're delighted to work with the team and look forward to furthering our success in 2022."
We were really impressed by Embryo's industry knowledge and helpful advice. They provided an excellent service in all of the digital marketing projects."
Would highly recommend. A truly exceptional agency to work with. A real pleasure to work with such a friendly team of professionals."
A top digital agency. I was very impressed with their pitch, and I’m just as impressed with their delivery. Great agency, great people, and importantly do what they say!"
Embryo are a joy to work with. They understand what we want to achieve, their service is excellent and they are constantly analysing metrics to ensure that our campaigns overachieve."
You know how important your business’s data is, you don’t need us to tell you that.
We take your data migration to Google Analytics 4 from the current Google Analytics extremely serious. So seriously in fact that we have a dedicated specialist whose sole job is to work on migrating businesses onto the GA4 platform.
As well as moving your business’ data over to GA4 we also offer training and consultancy to educate you and your team on how to fully benefit from the dozens of features that this 4th iteration of Google Analytics has to offer.
From now, the new features that allow you to understand your audience’s behaviour will be on GA4, not UA, which is why you must consider migrating before July 1st 2022. Migrating now gives you time to become familiar with GA4 before UA is retired in July 2023.
Whilst you might think you have time before GA4 officially replaces UA on 1st July 2023, we strongly recommend that instead, you work towards the deadline of 1st July 2022 and look to move away from the current version of Analytics. That way you keep the ability to report on your data using a year-on-year view and you have enough time to learn how Google Analytics 4 works before the official deadline.
It’s also important to realise that Google will no longer be advancing Universal Analytics options, and all new features will roll out into the new analytics solution instead. UA can run perfectly alongside GA4 until it shuts down in 2023, so whilst you have the data and platform you already know, you also have time to spend with GA4 and properly explore everything it has to offer before it’s the only option of the two.