When presenting your creative to your client, there’s always the chance (no matter how small) that they’re not going to be 100% on board. All clients are different and they all have different opinions and experiences so receiving varying levels of feedback is most likely to happen. However, there are many ways in which you can prepare for this and also positively take on board the feedback you receive.
Prior to presenting your creative to your client, there are a few things you can do to prepare:
Prepare your notes
Ensure you have everything you need to hand and practise, practise, practise. Just remember, the client has come to you for a reason, you have the expertise in this field to design the best product for them.
Present to your colleagues
Presenting to others within your team and getting their feedback first can be a huge benefit. This way, you’re not going in blind when you present back to the client for the first time. Your team may spot things you haven’t noticed or ask questions about why you have designed certain pages in a specific way – this gives you the opportunity to fine-tune your answers and prepare your response if the client was to ask you the same question.
Always remember to be confident in what you have created. You have spent time taking in the brief from the client and interpreting it, be confident in what you have produced and clearly explain your choices and reasonings.
Taking on board feedback
Now that you have presented your creative to your client, always remember the below:
Document the feedback
It is always important to document any feedback you receive and get confirmation back to ensure you are on the same page. The best thing to do is to avoid a lot of back and forth in the feedback stage as this will affect the project timeline. Always check with the client your understanding of their feedback and use explains to help you explain the approach you’re going to take to implement the latest updates.
Find the positives
Always find the positives – the client is the expert in their specific industry so they may be providing feedback that is relevant to their customer base or industry-specific requirements. Also, this project is important to your client and their internal teams, it may be one of the priorities for the business for the year so any feedback you receive, will only be because it’s important to the business as a whole.
Work with the feedback
Take on board everything your client has fed back to you in terms of what they require and offer suggestions. They may say they might not be fond of a particular layout or page, so ask what they have in mind and offer examples to find out more specifically what they like and what it is they require. Always work with your client and the feedback they offer.
Tip: The best thing for me when working with a client is to build up your relationship as much as you can prior to the creative presentation – it’s always easier discussing feedback with a client you have more of a personal connection with and can openly have an honest conversation with.