Google – Year in Search 2020…

As the year is coming to a close, Google has released their ‘Year in Search 2020’ and you can see all the findings here.

Every year, it’s fun to be retrospective and look back on the year’s highlights, and what better way to do this than to see exactly what we all typed into Google? This is interesting for everyone, not just those that may work in SEO and digital marketing.

In the report, Google stated that 2020 is the year we asked ‘why?’ with people asking ‘why?’ more than ever before online.

Records were also broken for the number of times we searched for what day it was – which is partly interesting and partly worrying, too.

But, as you can imagine, coronavirus was the topic at the forefront of everyone’s minds, and in this report, we can see how people searched during their time of adaptation.

As well as the aforementioned way to take a look at the findings yourself, you can also see the report on the infamous ‘stories’ format here.

The top Google searches in the United Kingdom

Top ‘how to…?’ searches

1. How to make a face mask?
2. How to make hand sanitizer?
3. How to make bread?
4. How to get tested for coronavirus?
5. How to cut your own hair?

Top ‘when…?’ searches

1. When will lockdown end?
2. When will gyms reopen?
3. When does lockdown start?
4. When will schools reopen?
5. When does furlough end?

Top ‘What is..?’ searches

1. What is VE day?
2. What time is Boris Johnson’s speech today?
3. What are the symptoms of coronavirus?
4. What time is Fury vs Wilder?
5. What is coronavirus?

The top Google searches in the United States

Top news searches

1. Election results
2. Coronavirus
3. Stimulus checks
4. Unemployment
5. Iran

Top definitions searches

1. WAP
2. Entanglement
3. Antebellum
4. Pandemic
5. Asymptomatic

Top ‘why…?’ searches

1. Why were chainsaws invented
2. Why is there a coin shortage
3. Why was George Floyd arrested
4. Why is Nevada taking so long
5. Why is TikTok getting banned

The top Google searches worldwide

Top overall searches

1. Coronavirus
2. Election results
3. Kobe Bryant
4. Zoom
5. IPL

Top athlete searches

1. Ryan Newman
2. Michael Jordan
3. Tyson Fury
4. Tom Brady
5. Mike Tyson

Top recipe searches

1. Dalgona coffee
2. Ekmek
3. Sourdough bread
4. Pizza
5. Lahmacun

Top movie searches

1. Parasite
2. 1917
3. Black Panther
4. 365 Dni
5. Contagion

Top TV searches

1. Tiger King
2. Big Brother Brasil
3. Money Heist
4. Cobra Kai
5. The Umbrella Academy

More highlights in the world of search can be seen in the below video from Google, too: