we helped a clothing shop dramatically increase their revenue

A Fashion Brand Saw a 210% Increase in Revenue, from £63k to £196k, in Just 6 Months. Here’s How The Embryo Technique Helped Achieve This Result

E-commerce fashion is thriving and success in this industry is by no means guaranteed. A mixture of huge online players, and a fast-paced, trend-determined industry makes it incredibly hard for new start-ups to make an impact.

As readers of this, and presumably someone within the fashion industry, you understand better than most the difficulties faced by people in this sector. This makes the promise of results, by agencies, that never materialise all the more frustrating – we’re sure you agree.

As an agency that has, and continues to deliver for fashion brands we like to shout about our results, mainly because they are real, bring real revenue growth, and are underpinned by our signature technique.

In this case study, you’re going to discover that there is another way, one that yields excellent results. You’ll discover how we increased revenue by 210% in just 6 months, you’ll also discover:

  • The reasons why this fashion brand came to us.
  • The actual results we achieved for them in just 6 months!
  • How The Embryo Technique was central to this strategy.

Interested? Scroll to find out more.

Problem: Lack of revenue from online sales threatening business survival

Solution: A Carefully Considered Approach That Specifically Targeted Audiences

The client came along to our office troubled by the lack of online sales that they were getting. Aware of the need to remain current and consistently hit monthly targets, they wanted a fresh approach that was led by people who knew what they were doing.

Having worked with fashion brands before, our paid social team was fully aware of the challenges faced by those trying to make it in the world of clothing.

They took this experience and used our proprietary technology to discover what the best approach was for certain keywords that they knew would generate the necessary revenue needed to ensure business success.

Paid social ads were created that targeted the client’s specific audience and matched their pre-determined budgets. Within the first few weeks, the client’s results started to improve. By constantly optimising and retargeting those users who may have left the site halfway through the buying journey, we were able to increase their revenue to an incredible £196,000 in just 6 months.

Fashion Retailer Results

This result is even more remarkable when you consider the negative effects of the recent iOS update, which hampered the vast majority of people’s Facebook ads.

As well as the stunning £196,000 statistic, the Return On Ad Spend (ROAS) statistic is just as remarkable. Essentially, for every £1 spent on paid social advertising, the client received £12 back in revenue.

The bottom line: Our Embryo Technique added an additional £133,000 worth of revenue to the business.

How Embryo Can Help You

At Embryo we have a wide range of services – both paid and organic in nature – that can help your business achieve its goals.

No matter what your objective is, whether it’s a new website, a desire to increase leads, or a wanting to be found on page one of search engines for relevant terms and phrases, we can help.

What We Do:


We started working with Embryo on a temporary basis due to a knowledge gap in our team in PPC. The experts at Embryo share ideas across the board where they feel they might benefit our brand - this type of relationship is invaluable - Thank you team Embryo!

- Rosie Middleton, Dancing Leopard