See How The Embryo Technique Got a Car Finance Company on Page 1 of Google for the Keyword ‘Car Finance’

Problem: Poor Google Rankings Hampering Business Growth

Solution: As a Direct Result of the Embryo Technique, This Client Achieved a Page One Result for a Highly Competitive Keyword.

Like any new campaign, we always ensure we speak and consult with the client. Getting their side of the story is the only way we can use The Embryo Technique. Without their input, we can’t configure our strategy toward their business objectives.

The client wanted to compete in a competitive industry and required insight from a team of people who have been there and done for B2B businesses.

It was clear that the client simply didn’t have the luxury of vast marketing budgets or years of brand recognition. Therefore, a cleverer, more tactile approach was needed if we were to help them achieve their lofty yet perfectly reasonable goals.

We know that The Embryo Technique would help us achieve this for them.

After consulting with the client, we went away and compiled a list of keywords that we thought were relevant to this client’s industry – which is the buying and selling of used cars and offering car finance packages.

By using the Intermingle technology, we could plan campaigns for specific keywords and create a plan that would work for each individual one, we knew that a ‘one size fits all’ approach would not work.

For the ‘car finance’ keyword, we examined the competitors and came to the conclusion that creating a page that answered commonly searched, long-form questions, and had a mix of optimised content and images, was the most effective and efficient way to achieve a high rank on the search engine results page.

Here you can see the challenge we were up against, the keyword, according to Ahrefs, is searched 47,000 times a month and has a ‘Hard’ keyword difficulty – meaning that only the most highly optimised, well-written content, with a good amount of backlinks, would achieve a good ranking.

After beginning work on the page in November 2020, we can see that this page has now reached a stable page one ranking, 8th to be specific, and is competing with the likes of Cinch, Evans Halshaw, and Arnold Clark.

The Bottom Line: Despite massive, massive competition from huge car finance companies, we were able to achieve a page one ranking for this client.