George is a talented PPC Manager with several years’ experience in the marketing and advertising industry, and has previously worked on a wide variety of clients/projects from government grants and car leasing to the phone and tech market. George is already making his mark at Embryo and is keen to expand his marketing knowledge.
When he isn’t generating leads and driving conversions for clients, you can find George banging in the goals as a semi-professional footballer! He also enjoys playing golf, going on city breaks and spending time with friends.
Welcome to Embryo, George!
What’s your new job title and what will it involve?
PPC Account Manager. I will be working closely with the paid media team in order to hit and surpass clients’ expectations, whether it be CPL (cost-per-lead), CR (conversion rate) or CPC (cost-per-click) targets. Working closely with the client will be a huge focus for me and the team to ensure successful and long-lasting relationships.
What made you choose to join Embryo?
Knowing one of Embryo’s current PPC account managers, Callum, gave me a great insight into how the company operates, both inside and out. Embryo have a great internal structure that provides endless learning possibilities. All of that alongside the company’s rapid growth and enthusiastic work environment ultimately brought me to the simple decision of joining this team of marketing experts.
What are you looking forward to about your new role at embryo?
I’m mostly looking forward to working in a vibrant, energetic team of marketing gurus. I feel as though I’m in a great place to not only expand my marketing knowledge, but to enjoy myself whilst doing it!
What do you hope to gain from this job?
I hope to continue to not only expand my PPC knowledge, but also to gain a better understanding of the other areas of marketing. I’m also very keen on learning more about the industry on a commercial/client-facing side of things.
What previous work experience do you have, what type of clients have you worked with before?
I got into PPC via a digital marketing apprenticeship. I now have just over two-and-a-half years of PPC experience, as well as one year of experience in paid social ads. I have worked with a large number of clients in a variety of industries, including: car leasing (lead gen), government grants (lead gen), home appliances (shopping), office appliances (search and shopping), vitamins industry (search and shopping), florist industry (search and shopping) and phone and tech (shopping), just to list a few.
What do you like doing outside of work?
Outside of work, I play football semi-professionally. I also play golf when the British weather chooses to cooperate! Aside from sports, I enjoy going on city breaks, socialising with friends and the occasional game of FIFA.