WHAT WE DO

Email Marketing Agency In Manchester

Email marketing is so much more than a message that ends up in someone’s inbox. Unlike spam and unwanted junk mail, this is communication that your customers have signed up for, because they are impressed by your product, service, content or company. We can deliver highly-targeted, personalised and well-designed emails in a format that works across devices and screens, ensuring your audience interacts with, and feels a part of, your company and community.

The Value Of Email Marketing

Your subscribers check their email every day, meaning every day is an opportunity to increase brand awareness, strengthen customer relationships and build excitement with offers and promotions. If social media is great for reaching large audiences, then email marketing is perfect for engaging the individuals within the audience, integrating personal details such as purchase history and demographic information and providing them with content that ultimately converts.

At Embryo Digital, we design email marketing campaigns that keep readers clicking through to find out more. Whether we create regular newsletters, seasonal campaigns, event invitations or internal updates, we ensure that responsive designs, motivating messages and your goals are at the forefront of our strategy. Especially great for product launches, cross-selling, collecting feedback and offering customer care, our campaigns will improve your audience insight and boost your website traffic, leads and sales.

What Do Our Email Marketing Campaigns Involve?

We’ll be your email marketing consultants, managing everything from creating content plans that coincide with company events and promotions, to ensuring responsive design and effective delivery. We’ll firstly audit and segment your current database, allowing us to truly understand your audience and the types of communication that interest them. We’ll then create monthly schedules giving us time to effectively plan and structure your email campaigns, taking account of channels, browsers and screens. Each email will incorporate your tone of voice (T.O.V.) and branding, and we’ll write compelling copy that compliments strong visuals and great graphics, as well as eye-catching call to actions (CTA’s) and beneficial links.

After coding and testing is complete, we’ll use Mailchimp to schedule and deliver your custom-made messages to your audience. We’ll also optimise your landing pages to ensure the end point is as enthralling as the email itself, naturally boosting your search engine rankings for increased brand visibility, CTR and therefore, leads.

Strategy Reporting

Then we report. Our email marketing agency analyse KPIs and ROIs to ensure you’re growing your mailing list, sending out spectacular content and boosting your sales no end. You won’t only be read, you’ll be respected.

Every month you’ll receive a report, detailing what your email marketing campaigns have achieved. We’ll look at metrics such as open rate, bounce rate, list growth rate and forward rate, as well as demographic information, CTR and conversions. With A/B testing we can compare the results of various formats and copy, determining which email layout your audience responds best to.

Why You Should Work With Embryo Digital

We are a thriving full-service digital marketing agency based in Manchester specialising in lead generation, web development and PPC, as well as influencer, video and email marketing. We formulate how best to meet your needs, by incorporating the remarkable talent within our office to create email campaigns that cause conversion. Each new project gives us the opportunity to show how beneficial our work can be for your business and ultimately, why we love what we do. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.

 

If your email marketing has been lost among your customers’ junk mail and you’re looking for ways to better engage, then let’s create a fantastic campaign or two, together.

Other Services

We couldn’t be more pleased with the work that Embryo Digital have done for us. Since they took over our marketing and social media campaigns we have seen a huge increase in consultations booked to see our surgeons, which has further led to an increase in sales. We find all the staff really helpful and professional and they have suggested many things to improve our business. Thank you to everyone at Embryo. We would certainly recommend your services to other companies.

Jodie Jackson, Patient Co-ordinator
New Birkdale Clinic

Well recommended! Embryo are extremely diligent and are very proactive.

Russell Comber
Choice Refreshments

Would highly recommend. A truly exceptional agency to work with. A real pleasure to work with such a friendly team of professionals.

Taylor Rogers
Williamson & Croft

Great agency to deal with, brilliant people!

Sam Jones
Tunafish Media
Fantastic Agency. Ross and his team are incredibly proactive and very diligent. I would recommend Embryo to any company looking to grow their digital footprint.
Doctor Nyla Raja
Doctor Nyla's MediSpa

For a confidential and professional discussion on your brand, please contact our Manchester office today on 0161 327 2635. Alternatively, enter your details below and one of our account managers will be in touch shortly.

WE LOOK FORWARD TO WORKING WITH YOU.