What are domain rankings?

To the average web user, how websites rank is completely unknown, but to us, the SEO specialists, domain ranking helps us to determine how well sites rank.

Domain Authority (DA) is a ranking score given to all websites to determine how well they will rank on SERPs (Search Engine Results Pages). The scores given to websites range from 1 to 100, the higher the score the greater the ability to rank.

In the “old days”, a website was shown based on its page-rank. Now, domain and page authority play a major role in the ranking of any domain.

Old pc user

Improve your Domain Authority

Firstly, let’s note that improving your domain authority is very important, where you want more website views or more conversions. The best way to think of domain authority is by calculating how competitive a website appears in the Google search. The higher the domain authority, the harder it will be to outrank that website. 

Let’s say, for example, you run a website but you’re struggling to get it seen by anyone and you want to improve your website ranking. Here are a few points to focus on:

  • Link Building
  • On-Site SEO
  • Page Load Speed

To Conclude

Every website/business owner has the ultimate dream/goal to rank position one on Google’s first page. If you follow the steps above this will help you to get on track. If you’re one of the lucky ones and manage to rank at the top position, you can see at least a 200% higher click-through rate than position number two.

click thru rate

If you would like help to become that number one position in your niche, or you would like to know how we manage to rank number one, then let’s talk!

Aaron Luce

Aaron has entered the world of SEO as Embryo’s newest Executive, after leaving his home, Jersey, and graduating with a degree in Business and Entrepreneurship. He’s excited to channel his passion for all things digital marketing into the Embryo Digital ways. If he’s not spending his time in the gym, you’ll find him exploring the local coffee shops in Manchester.