Digital PR Agency Manchester
We are Embryo, an award-winning Manchester SEO and digital marketing agency with years of experience producing effective and impactful marketing campaigns for our clients. Most of our clients are Manchester-based like us, but we work with businesses from across the UK. We’re a search-led agency with a focus on producing disruptive and unforgettable marketing campaigns that win our clients business and traffic.
Whether it’s generating organic traffic through creative content and impactful SEO campaigns, or targeting the most convertible traffic possible through optimised PPC and incisive social media campaigns, we use all the tools at our disposal to earn our clients visible ROI that meets and exceeds expectations. When it comes to digital PR, we focus on building your network, improving your outreach, securing high-quality and significant backlinks, getting your business in the eyes of local and national media, and increasing your influence as an industry leader.

What Is Digital PR?
When you boil it down, the nuts and bolts of digital PR are all about making the absolute most out of what you’ve got. By building a strong network of contacts and creating news-worthy and attention-grabbing campaigns, digital PR helps you to turn your ideas and contacts into coverage and your coverage into links.
Digital PR is all about communication. Think of it like positioning your business in the right place at the right time with a big enough megaphone – our job when running a digital PR campaign is to get your business in front of all the right people and with the content and news to make sure that people hear you. The best kind of digital PR brings your business to the forefront with creative content campaigns and fantastic coverage.
It’s also about building links – and not just the SEO kind. Building links between your business and the right influencers, journalists, and industry authorities is vital. Here at Embryo, we approach digital PR as business outreach and relationship-building first, SEO second – despite being a search-led Manchester SEO agency. That’s because, when done properly, digital PR can do a lot more than to simply please Google. It’s about increasing your reach and influence while affecting the way people feel about your brand. It’s about creating a network and foundation from which you can continue to build upon successfully for years to come. And yes, it’s also about securing those high-quality and noteworthy backlinks from authoritative sites that can immediately boost the efforts of your SEO campaign, turning your coverage into raised traffic and organic search visibility.

If you’re a bigger business looking to improve your trust and credibility by gaining coverage in authoritative sources, then a noticeable and news-baiting digital PR campaign is the way to go. If you’re a smaller business hoping to open up an industry network and improve your chances of gaining new partnerships and clientele, then a digital PR campaign is the way to go. Essentially, digital PR campaigns are a multi-pronged approach to marketing that, when done well, can achieve a great deal for your business at the same time – and it works for businesses of all sizes.
An important aspect of our approach to digital PR is in the way that we treat the SEO benefits as secondary. However, we are still a search-led agency with expertise in Manchester SEO. That’s why – try as we might to ignore the influence of Google – we know just how effective and impactful our PR efforts can be for our SEO campaigns. That’s why we still maintain a deep understanding of Google’s ranking signals and keep our insight into how Google works honed and ready. A lot of the time, our digital PR campaigns run alongside SEO and creative content efforts to produce a comprehensive marketing campaign that ticks all the right boxes. If you want to become an industry leader and hit number one on Google for all the key search words and terms that you’re targeting, then you’ll need the reach and exposure that an Embryo digital PR campaign can achieve for you.

Digital PR Manchester – Why Should You Choose Embryo?
Looking for an agency to handle your digital PR in Manchester? Look no further than Embryo. We’re a driven team of innovative and forward-thinking creatives and digital experts experienced in delivering winning digital marketing campaigns for a wide range of clients. Our digital PR executives work tirelessly to create and deliver a winning digital PR strategy for your business, using all the tools at their disposal to improve your digital footprint.
We are a results-led digital agency that always puts achieving measurable and visible results first. Working across a range of channels and digital services such as organic search, PPC, social media, web design and creative content marketing, we have the talent, expertise and experience needed for our digital PR specialists to deliver the right digital strategy for you and your business. We pride ourselves on our communication and transparency, always keeping our clients in the loop and never leaving you in the dark. The way we treat and communicate our clients is one of the keys to our success – it’s something we never let slip.
Have you found yourself losing out to competitors in the search rankings? Know that you’re missing out on crucial web traffic to other sites and not sure why? Frustrated that you’re not seeing the growth you know you deserve? Contact us here at Embryo today. We’re experts at what we do, and no digital PR agency in Manchester is better-placed to assess your needs, provide consultation, and deliver the viral campaigns that earn you the kind of online visibility that makes a lasting difference to your business.
Our Digital PR Services
When you choose Embryo to run your digital PR campaign, our strategy will be formed around achieving the goals you have set for your business. Every business is different – fortunately, here at Embryo, we have experience working with businesses of all sizes and from a wide variety of different sectors. That’s why, depending on who your target audience is, what tone and branding you want to build, and what kind of publications you want to work with, we’ll build our strategy to suit you.
You might have multiple goals and a range of different criteria to win the kind of attention you want and build the brand you have idealised. Whether you want to feature in national news publications, industry specific authority sites, local business news, or anything else, then Embryo is the agency for you. Our range of digital PR services are always tailored to deliver exactly what you need.
1. Content-Driven & Creative Campaigns
Digital PR doesn’t exist in a bubble. That’s why we use our creative content marketing expertise, data analysis, and SEO insight to deliver digital PR campaigns that are driven by creativity with an emphasis on delivering measurable results and ROI. Digital PR campaigns driven by creative content can attract a large number of quality and high authority links – very quickly. With a focus on shareability, audience interest and value, engagement and interactive content, you can deliver the authorities you want to target with a piece of on-site content they are glad to share, driving traffic to your website.
For our digital PR campaigns to work, we conduct thorough research – research into your sector or niche, and your target audience and branding needs. Our job is to create content that captures and engages your target customer, using our knowledge of creative digital media your audience can’t help but share and interact with. By doing this with on-site content, we can help to deliver measurable SEO value by attracting to your website exactly the audience you want to target.
Creative content driven digital PR campaigns can lead to a range of different benefits. If you’re going to invest your time and resources into a campaign, you want to see measurable results. Here at Embryo, our creative digital PR campaigns are always built to achieve high authority link acquisition while earning a higher level of audience engagement and interaction, building your brand and online visibility. Want to be seen as an industry leader and voice of authority in your sector? A creative digital PR campaign can achieve this:
-
Our campaigns are used for SEO-focused link building, improving your link profile, Google authority value and search visibility.
-
Our campaigns build your audience. Want to attract convertible traffic onto site? Our content-driven digital PR is all about finding your perfect audience and giving them a reason to engage with your brand, allowing for remarketing and long-term benefits.
-
Our campaigns generate PR coverage. Whether you want to feature in the national news, industry-publications, or anything else, we will perform outreach that gets your website and creative content the PR coverage that benefits you, leading to a higher trust value, more traffic, and greater reach.
By building a campaign around an on-site asset, we are able to provide even more value and to use the content across channels, driving convertible traffic into your sales funnel. An engaging piece of content can be used as part of a paid social media campaign or a PPC campaign, spreading your reach and accessing an even wider relevant audience of customers who will not only engage with your content, but invest in your brand, your products and your service.
Sometimes, a large scale creative content and digital PR campaign is a commitment and investment that puts people off – sometimes, it requires patience. But here at Embryo, we know that our content-driven digital PR campaigns are worth the investment, because we deliver links, coverage and engagement. If you want to get ahead in your industry and win coverage and visibility your competitors envy, then a creative digital PR campaign can help you achieve this.
2. Newsjacking & Thought Leadership
Digital PR is a powerful digital marketing tool that can provide a wide range of different benefits to your business and brand. Embryo is a leading Manchester SEO agency, so we’re always looking for opportunities to boost your online profile, increase your visibility, and drive traffic to your website. But when you invest in digital PR with us, we understand that messaging and brand-building is just as important. To become a leader in your field and establish a wide and trusting audience, you’ll need to be able to reliably communicate the messages that matter to them while building your tone and brand.
Thought leadership is one of the most effective ways of establishing your business as an authority through displaying insight, expertise and knowledge. Our creative content team is experienced in delivering this kind of content for our clients and, when done well, it can be incredibly powerful. This requires our team to work closely alongside you to access and utilise your industry insight and messaging and to turn this into relevant guest posts, white papers and more.
Thought leadership is interwoven with our attitude and commitment as an agency. When you choose Embryo for your digital PR, we’re always switched on, looking for opportunities to push your business into the limelight. This is often called ‘newsjacking’ – the process of monitoring the industry and news for opportunities to be reactive and responsive. Thought leadership and newsjacking is specific, relevant, targeted, and time-relevant. When a story occurs, we’ll work with you to make your voice relevant and heard, making you an important part of the conversation.
Being able to react quickly to the news allows you to stay on top, keep pace with your competition, stay relevant and active, and to even provide journalists with the kind of value they can’t say no to. Remember – journalists are in competition to act as quickly as possible too. If you can provide them with thought leadership and authority when they need it, you’ll naturally gain coverage, establish credibility, and build relationships with the kind of people who can provide you with long-term benefit.
Our digital PR and content teams have all the skills and experience necessary to make the most of your industry expertise to create informative and engaging thought leadership content. Thought leadership is an important digital PR practice, often used as part of a much wider PR campaign. Here at Embryo, we always try to implement thought leadership as a way to build authority behind your brand and the experts working in your business, pushing their voice and message to the centre of important conversations and your particular industry.
While thought leadership and newsjacking doesn’t always provide the huge number of links and coverage that content-driven campaigns do, it’s an exceptional way of focusing on defining and structuring your brand, adding clarity for your audience when it comes to understanding what you stand for while displaying your expertise and insight. We’ll work with you to decide upon the topics that are important to you, the industries, sectors and publications you want to target, and with that information we’ll begin to position you as a true thought leader in your field.
3. Industry PR & Local PR
Not every business necessarily wants to aim for national press coverage. If you own a local business, then your priority is on building your local profile, building appeal and attracting local customers to your business. When it comes to PR for local businesses, it’s about focusing on local and regional press and earning valuable coverage there. Sometimes, a national campaign can be the perfect way to attract attention that you can then build local angles around. If you’re a national business hoping to expand your reach in certain areas, then campaigns carefully crafted around these local regions can be perfect.
For local businesses, having a steady and beneficial relationship with other local business owners and journalists can help to cement your local profile and provide you with a network you can rely on for consistent collaboration and partnerships. Local PR is also tightly interwoven with local SEO – sometimes, competition for visibility with broad, valuable and short tail keywords and search terms isn’t viable. Instead, we’ll focus on optimising you for localised searches and building you up to becoming the number one choice for your product or service in your area.
Digital PR can assist this. Our digital PR team works incredibly closely with our SEO team, creating consistency across your campaign and ensuring that our PR campaign supports the efforts of our SEO team by driving local visibility with the kind of coverage and link building that actually matters to your business.
For local businesses, streamlining your campaign and getting the most out of your budget is important. Here at Embryo, we’ll run a campaign that cuts out any excess and delivers exactly what you need, whether that means running a national campaign that targets several regions you want to expand in, or focusing simply on one very specific area that you work in and that will affect your business growth and success. Whatever your budget, we’ll work closely alongside you to understand your needs and to help you achieve the absolute most out of your campaign, improving your local visibility and local coverage.

Want A Manchester Digital PR Agency That Is Truly Transparent? Embryo Are The Solution
Communication and transparency at the heart of everything we do here at Embryo. With monthly and in-depth reporting, you can be assured that we’re constantly analysing your KPIs, providing ROI and working to improve your traffic, rankings and overall online visibility. Whether you’re hiring us to take over your SEO, digital PR marketing, social media, marketing, PPC, or anything else, we keep a clear and thorough track record of every single thing we do for you. This means that there’s always a record of our actions and tasks available for you to assess, all reviewed in detail as part of our monthly reports, showing all your ranking and performance improvements.
Most digital marketing agencies provide some form of monthly report – but we take things a step further. Using an innovative in-house workflow management system, our digital PR experts can provide you with unrivalled clarity when it comes to discussing what exactly we’ve done, why we’ve done it, when we’ve done, and what it has resulted in. A large scale and creative digital PR strategy has a lot of moving pieces – it can be easy to become lost in what exactly has been performed and when. Choose Embryo, and this won’t be a problem – we’ll always keep you fully updated with every action performed and provide the kind of communication other agencies simply don’t offer.

We Work With Big And Small Businesses Across A Wide Variety Of Sectors
The team at Embryo is experienced in working with businesses of all sizes, from local SMEs to large, multi-site international brands, and we have won the trust of all these clients. Whether you’re a blue chip, a small local business, or an international corporation, we’re well-placed to deliver a range of digital services to suit your needs and meet your goals. A lot of SEO agencies build a reputation around over-promising and under-delivering – for these agencies, clients come and go all the time. We’re different because we’re in it for the long term. We aim to build lasting and trusting relationships with our clients – we want to be a true partner that acts and behaves as just another arm of your business that deals with your marketing.
Our focus on transparency and communication, and our dedication to delivering campaigns that produce results means that no matter what size your company is, our methods and techniques will work for you. But don’t think that we take a ‘one size fits all’ approach – we are adaptable and nimble, spending our time getting to know our clients thoroughly until we have a deep understanding of your business, your brand, your messaging and your goals. Then, we set to work planning and performing a digital strategy bespoke and streamlined for your needs.
The team here at Embryo is full of creative and innovative energy, and our digital PR specialists are no different. It doesn’t matter what kind of client they’re working on – they’ll dedicate themselves to understanding your sector or niche in order to better meet your precise needs. This is why we’ve also been able to carry our digital marketing and digital PR success across clients from a wide range of different industries and sectors.
From SMEs providing a single local service to international suppliers working across a range of countries and services, our digital campaigns have found success, maintained consistency, and helped businesses to achieve the rankings and online presence they deserve.