We’re said to see 3000+ advertising messages a day, so how do you ensure yours are a sight to behold? Snappy headlines and pretty pictures may have worked in the 1950’s, but we believe marketing is pointless without well-crafted content that resonates with your audience. With so many formats and avenues from which to choose, we create campaigns that are searched, sought-after and engaged with by those who always come back for more.Get in touch today
Content is only effective if it attracts an audience and drives them to continually engage with your company, because otherwise, it’s just noise. You can put out as many blog posts, articles and social media posts as you like, but if they’re not resulting in customers, subscribers or brand loyalists who make you their go-to company, then clearly, there’s something wrong. Great content has the power to boost search engine rankings, drive traffic to your website and create ever-lasting relationships, so you know the investment is worth it.
But great content has the power to do so much more. From ensuring that your website represents every single one of your products and services in the best possible light, to blog posts and articles that not only highlight their benefits but engage the audience through carefully-crafted words, infographics and videos, it’s some pretty powerful stuff. Content can turn potential customers into loyal clients that can’t help but spread the word about your offering, and the benefits that you can give everyone in sight.
At its core, great content takes a creative idea or piece of data and moulds it into something exceptional, combining visual appeal and beneficial information with the needs of the audience. It’s like a good book that you just can’t put down. It’s like that song that you could never tire of. It’s that content that your audience will always associate with your brand, building up your reputation as a company that is worth investing time and energy in, and some money in too. It’s the content that will earn you links, increasing your reach and recognition as your audience joins you from industry-specific websites. This adds to your credibility and trustworthiness, impacting your brand in only positive ways.
At Embryo Digital, we’ve seen the command our content marketing strategies have had, and know that with the right mix of insight, creativity, technology and platforms we can make you an authority in your industry. Whether we redefine your tone of voice (T.O.V.), send out surveys or create blogs, videos, infographics, eBooks and guest posts that are brimming with easily digestible facts and figures, we’ll ensure your expertise and capabilities cut through the unnecessary noise of your competitors. This will undoubtedly improve brand retention, drive upsell by illustrating your benefits and build greater trust with your audience.
We’ll be your content consultants, handling everything from customer, competitor and market analysis to creating content schedules that ensure your output is ahead of the game. We’ll start by getting to know your brand, vision and T.O.V., or help you develop one that will lead strategy, give your content clout and make you accessible to your audience. We’ll then run a full digital marketing content audit to identify areas for improvement on your website and new avenues for your campaigns. This will integrate audience demographic details, buyer preferences, content formats and channels, helping us to select the right ones to engage your audience with.
Keyword research will guide and optimise the content we write, and we’ll integrate PPC, social media and inbound marketing tactics that will allow your content to be found by those who’ll respect and appreciate it the most. We’re constantly on the look-out for trends, industry updates and the next big thing, so your content will make you a market expert and keep you ahead of the game. Along with planned out promotions of events, webinars and company developments, your brand won’t just stand out, it’ll make a difference.
Then we report. We analyse KPIs to ensure you’re gaining fans, releasing shareable content and converting all of this into valuable leads. Your content won’t just be seen, it’ll be recognised.
We’ll use Google Analytics to measure conversions, discover demographic details and track the user journey to find out how to improve it. Page visits, comments, shares and CTR are just a few of our engagement markers, and we’ll continuously check your content is ranking for those all-important keywords. This will influence future strategy, and with unending research into inspiring topics, we’ll ensure your content always comes out on top.
We are a successful full-service digital marketing agency based in Manchester specialising in lead generation, web design, SEO, social media and content marketing. We determine how best to meet your aims, integrating the unstoppable talent within our agency to create click-inducing content that causes conversation and conversion. Each new project showcases the electrifying effects our work can have for your business and how shocking this can be for your customers and competitors. No task is too big. No goal is out of reach. It’s no wonder our clients always want more.
If your content marketing strategies haven’t quite met your goals, or you’re wondering how to give your audience something to get excited about, then let’s show them how incredible you really are.
Taylor Rogers, - Williamson & Croft