Campaign landing pages are key to any successful campaign, and are widely used by various sized businesses for varying campaigns. Whether you’re enquiring about a new car, financial services or even signing up for a webinar, conversion based landing pages...
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As Drupal 9.0 was released to the world in June 2020, the company had taken an important next step in the growth and evolution of its platform by building upon what already exists in Drupal 8 and laying the foundation...
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As more and more users move away from desktops and laptops and towards mobile devices, it’s important that we’re designing for the majority and making sure our websites and apps are accessible to all users. We’ve all been the victim...
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Since entering the world of the Web 7 years ago, I have often found myself seeing references to both UI and UX being used interchangeably, but I have come to learn that there are indeed significant differences between the two...
Within the web team, we have been exceptionally busy for the first six months of the year, working on a range of different website projects. Below is a round-up of just some of the projects we have delivered so far...
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During my years of managing PPC accounts, and Google ads constantly evolving, one thing has continuously stayed apparent is the need for good quality landing pages. As my ego pertains, I genuinely believe at embryo we have one of the...
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We’ve all seen them in our browser window, we’ve typed a query in, clicking on a URL that we could’ve sworn was correct, only to be presented with an Error 404. They’re annoying, and not really what the person that runs...
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And we’re off! Google in a tweet yesterday, announced that its Page Experience Algorithm Update had started to roll out. Initially due to launch last year, then postponed, and then postponed again from the rescheduled May launch, we’ve finally arrived...
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When it comes to design, collaborating with various groups of people, collating opinions and utilising people’s experiences will only support in designing a strong website. It’s important that take advantage of the skillsets within your team but also, the knowledge...
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What is a wash-up meeting? A wash-up meeting takes place at the end of a project and it’s purpose is to review the project as a whole. Everyone who was involved in the project attends the meeting and it gives...
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