Sometimes you can get so carried away in your own department within a digital marketing agency, that you can lose focus of some of the most basic but most important marketing principles. The content team could be concentrating on perfect...
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Google has announced this week that Googlebot will be crawling selected sites using HTTP/2 from November. Whilst a number of mainstream web browsers have supported the HTTP/2 protocol for a while now, Google has decided that the time is right...
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My previous ‘Brands In The Spotlight’ blogs were on companies Brewdog and Ben & Jerries, who hardly needed any more press. This time I’ve decided to now turn my attention onto (and improve the backlink profile of) a smaller company...
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On the back of the news that we’re re-locking-down, at least a little bit, lots of us are feeling like we’ve taken a bit of a step back on the road to normality, whatever that looks like these days. However,...
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Due to COVID-19 news platforms have had to adjust to new working environments and how they generate news stories. From adapting their audience to change their content timelines, we like journalists have worked together in unity to create great quality...
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For anyone that doesn’t know, prior to starting my career in social media marketing, I was actually a keen European Languages student with aspirations to travel abroad and teach English. I studied German from Year 7 all the way through...
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The phrase “GDPR” is often enough to strike anguish in the heart of any digital professional, since it’s one of the most notoriously snooze-worthy pieces of legislation ever written. In fact, sleep and meditation app Calm recently released a sleep...
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With eight years in the industry and six years as an established project manager, the team here at Embryo Digital is incredibly excited to introduce Grace Nolan as our new project manager! Having worked at several Manchester-based digital marketing agencies...
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I attended a fantastic webinar with Hannah Anderson from Social Chain this morning, organised and presented by The Marketing Meetup‘s Joe Glover. It’s not often I can sit through an entire webinar and the FAQ’s – it’s very rare to find them useful, informative...
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If you’re familiar with social media advertising, you’re probably aware of the engagement campaign objective, and use it to boost the odd post, however have never really considered it as part of a long time strategy. Personally, I include engagement...
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