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manchester pride

Pride in Manchester – A Short and Uncomprehensive History

29/06/22 Uncategorised

Happy Pride Month!! 🏳️‍🌈🏳️‍⚧️🏳️‍🌈   The internet is currently (rightly so!) covered in rainbows and messages from and for the LGBTQ+ community to celebrate, to be visible, and to fight for the rights of LGBTQ+ people all over the world....
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never mind the keywords episode 2 rich tyrrell

5 Things We Learned From Episode 2 of Never Mind the Keywords with MYP’s Rich Tyrrell

20/05/22 Uncategorised News Digital Marketing

Just a short while ago I embarked on a new project at Embryo, by getting stuck in as a co-host for our brand new podcast, Never Mind The Keywords.  Over the first series myself and four colleagues have had the...
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ga4 analytics

GA4 Training: Everything You Need to Know About the Future of Analytics

13/05/22 Uncategorised

 GA4: Are you ready? Are you ready to take on GA4? If not, you need to get started now. You’ve probably heard by now that Universal Analytics (UA) is shutting down in 2023. But what you may not know is...
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marketing calendar

How to Build Digital PR Campaigns and Stories around Marketing Calendars

27/04/22 Digital Marketing Uncategorised Digital PR

When it comes to publicising your own brand or a brand you’re working with in the media, through Digital PR, you get the chance to hone in on your creative skills and think outside the box. And while this is...
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loungewear covid

The Loungewear Industry Post-Pandemic

21/02/22 Uncategorised

COVID’s impact on the fashion industry COVID-19 had an astronomical impact on the fashion industry. With the nationwide lockdowns creating a huge shift in consumer demand, and fashion retailers being forced to close their doors, it was essential for brands...
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watching tv at christmas

The Top 5 Christmas Adverts of 2021: Representation and Marketing of Christmas Spirit

05/11/21 News Uncategorised

It’s the 5th of November. A spectacular time of year where concoctions of colours explode across the dark skies. Yet, here we are, bursting with excitement to commence with the Christmas festivities and pop on our ugly novelty jumpers. The...
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