The first half of 2022 has been an eventful one at least. To give you an idea of what we’ve been up to, we’ve had 9 new starters, our PPC team went to Barcelona to celebrate being one of the...
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Automation has rapidly changed the landscape of PPC. With this rapid change, the role of a PPC operative has changed with it. The focus of a digital marketer is becoming less about digital marketing as a lone concept and more...
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At Embryo, we like to avoid new projects starting off a bit wonky. Projects can sometimes start off a bit lost because, on occasion, those involved can dive straight into the project without getting to know the client or truly...
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Unless you’ve lived under a rock for the past few weeks, you’ll have seen that we’ve launched our very own podcast at Embryo – Never Mind the Keywords! Over the course of a few weeks, we’ve interviewed some of Manchester’s...
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Recently, Embryo’s own, James Welch, the inspirational Chief Innovation Officer introduced me and many others within the Embryo team to Google’s Messy Middle. A notion that admittedly, I completely overlooked despite experiencing it often when it comes to making a...
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Before I get started, I just wanted to say that what I am going to say is not revolutionary as there are a lot of blog articles out there, ones that are probably better written than this one, that cover...
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As of yesterday, I’ve been working at Embryo for a full year – time flies when you’re having fun! Many use their anniversary to reflect on what they‘ve learnt about marketing, or themselves, so I thought I’d take a slightly different...
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Working at an agency is a unique experience. Working at a place like Embryo is even more so. Over the past few months, I have been able to soak up as much information as I can about just what it...
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Time flies when you’re having fun, and this has never been more apparent to me than right now, on my 3rd work anniversary here at Embryo! Just under one year ago I wrote a post called “What I’ve Learned in...
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It’s the most wonderful time of the year and that means one thing – mince pie season is upon us! This year at Embryo, we’ve decided to try and test some of the most popular brand’s mince pies to find...
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