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Strategy Blogs

starbucks simple logo debranding on cup

Debranding: The Oversimplification of Logos

12/05/22 General Strategy

Branding trends. From 80s inspired neons to line drawing and scrawling, there are many branding fads that have come and gone over the years. But one trend that seems to have stuck around is the process of ‘debranding’. What is...
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analytics platfoms

All Your Questions About GA4 for Shopify, Answered

11/05/22 Digital Marketing Strategy Data

Google Analytics 4, or GA4 as you might have seen it, has been the talk of the town among marketers the world over in recent weeks and months. Regardless of the type of industry you’re in, Google Analytics is one...
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coding in digital marketing

Coding In Digital Marketing, 7 Adaptable Technologies You Need To Know

17/01/22 Digital Marketing Innovation Strategy

Coding In Digital Marketing Before I started coding, I thought it was the stuff of wizardry. Hooded beings in dark rooms tap tap tapping away and creating pure magic so it seemed. I wanted to be a wizard, nay, a...
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embryo's content marketing strategy

What makes Embryo’s content marketing stand out from the crowd?

09/11/21 Digital Marketing Content Strategy

Here at Embryo, we love looking for new, innovative ways to elevate our client’s content marketing strategy and produce the best possible results from every campaign – if we didn’t think like this, we wouldn’t be where we are today....
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the 7ps of marketing

Is your business using the 7 Ps of Marketing?

04/11/21 Digital Marketing Strategy

As a small business owner, it can be challenging to know what is the best way to promote your business, products and services in order to reach the right audience. Especially as new channels like digital marketing develop. That’s where...
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optimisation strategy

SEO Is About Optimising Solutions, Not Keywords.

26/07/21 Strategy SEO Digital Marketing

One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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