Black Friday is arguably the most significant event to grace the online shopping industry throughout the year, and it’s no surprise to hear that most retailers are expecting the busiest time yet. For most people, this event offers the perfect...
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Since beginning my adventure into the world of social media marketing, the Hootsuite Social Media Trends seminars and webinars have always created a buzz within the department! Creative experts and social media wizards from across the digital marketing world collectively...
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You can’t deny it’s been a pretty tough time for a lot of people recently. Lockdown 2.0, businesses closed once again and the absolute cloud of uncertainty around everything can be pretty overwhelming. I recently wrote a blog about helping...
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If you visit an Instagram Influencers profile, it’s more often than not that you will see a beautiful, colour coordinated grid. Every image has the same filter, lighting or focal point, and there’s no denying, they look amazing. In reality,...
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This is my second blog in a series of ‘The Social Media Marketing Masterpiece That Is … ‘, the first being on Lewis Capaldi over a year ago now. Obviously, this blog is centred around the enigma that is Cardi...
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Organic reach on social media is in decline. Organic posts reach just 5.5% of page followers As a result of this, most brands opt for paid social ads to improve their reach. It’s a fast way to reach a large,...
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For anyone that doesn’t know, prior to starting my career in social media marketing, I was actually a keen European Languages student with aspirations to travel abroad and teach English. I studied German from Year 7 all the way through...
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For me, when I hear TikTok, I instantly think of the 2009 classic by Kesha (that I’m proud to say I know word for word) However for teenagers nowadays, it means something completely different. I recently downloaded TikTok for ‘research’....
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There’s lots of benefits of being small There are approximately 3.6 billion internet users actively using social media worldwide, so it’s no wonder so many businesses choose to reach their customers via social media marketing. As a new business, it...
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If you’re familiar with social media advertising, you’re probably aware of the engagement campaign objective, and use it to boost the odd post, however have never really considered it as part of a long time strategy. Personally, I include engagement...
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