There is some real light at the end of the lockdown tunnel. While we still don’t know exactly when all businesses will be able to open up, we now have the roadmap announced by the government. Combined with the vaccine...
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I won’t bore you with all the cliches about how 2020 was an ‘unprecedented year’ etc. However, what I will say is that it has been an absolute rollercoaster and massively changed the social media landscape. Brands that never saw...
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As you know, social media is a competitive, overcrowded space. During the past year especially, more and more people have been using social media to connect with others, keep up with the news and make purchase decisions, no matter how...
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With TikTok being this year’s most downloaded app, Instagram launching Reels and Twitter launching Fleets, Video content is everywhere on social media, and it’s clear to see why. The average person watches 16 hours per week of video content...
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If you haven’t heard of the social media giant Instagram by now, it would be right to assume planet earth has not been your home for the past few years. Now being part of over 1 billion people’s morning routine...
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Although I’m not necessarily old, when I was growing up social media wasn’t a job that existed. If you told 13 year old me that I’d work in social media, let alone be the Head of Paid Social, I’d ask...
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Since beginning my adventure into the world of social media marketing, the Hootsuite Social Media Trends seminars and webinars have always created a buzz within the department! Creative experts and social media wizards from across the digital marketing world collectively...
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You can’t deny it’s been a pretty tough time for a lot of people recently. Lockdown 2.0, businesses closed once again and the absolute cloud of uncertainty around everything can be pretty overwhelming. I recently wrote a blog about helping...
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If you visit an Instagram Influencers profile, it’s more often than not that you will see a beautiful, colour coordinated grid. Every image has the same filter, lighting or focal point, and there’s no denying, they look amazing. In reality,...
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This is my second blog in a series of ‘The Social Media Marketing Masterpiece That Is … ‘, the first being on Lewis Capaldi over a year ago now. Obviously, this blog is centred around the enigma that is Cardi...
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