Social Blogs

Insights from the experts at Hootsuite: How to up your Social Media game in 2021

19/11/20 Social Digital Marketing

Since beginning my adventure into the world of social media marketing, the Hootsuite Social Media Trends seminars and webinars have always created a buzz within the department! Creative experts and social media wizards from across the digital marketing world collectively...
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How To Use Social Media To Help Your Mental Health

18/11/20 Social General

You can’t deny it’s been a pretty tough time for a lot of people recently. Lockdown 2.0, businesses closed once again and the absolute cloud of uncertainty around everything can be pretty overwhelming. I recently wrote a blog about helping...
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Why the perfect Instagram grid shouldn’t be your priority!

11/11/20 Social

If you visit an Instagram Influencers profile, it’s more often than not that you will see a beautiful, colour coordinated grid. Every image has the same filter, lighting or focal point, and there’s no denying, they look amazing.  In reality,...
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cardi b

The Social Media Marketing Masterpiece That Is Cardi B

22/09/20 Social

This is my second blog in a series of ‘The Social Media Marketing Masterpiece That Is … ‘, the first being on Lewis Capaldi over a year ago now. Obviously, this blog is centred around the enigma that is Cardi...
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How to boost your organic reach on social media

15/09/20 Digital Marketing Social

Organic reach on social media is in decline. Organic posts reach just 5.5% of page followers As a result of this, most brands opt for paid social ads to improve their reach. It’s a fast way to reach a large,...
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Learning A Second Language Can Make You Better At Marketing

08/09/20 Uncategorised Digital Marketing Social

For anyone that doesn’t know, prior to starting my career in social media marketing, I was actually a keen European Languages student with aspirations to travel abroad and teach English. I studied German from Year 7 all the way through...
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TikTok: Why it's so much more than just teenagers dancing!

04/09/20 Digital Marketing Social

For me, when I hear TikTok, I instantly think of the 2009 classic by Kesha (that I’m proud to say I know word for word) However for teenagers nowadays, it means something completely different. I recently downloaded TikTok for ‘research’....
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Size isn't everything: How small ecommerce brands can compete with the big guys on social media

24/08/20 Social

There’s lots of benefits of being small There are approximately 3.6 billion internet users actively using social media worldwide, so it’s no wonder so many businesses choose to reach their customers via social media marketing. As a new business, it...
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Social Engagement Campaigns – What Are They? Should You Use Them?

20/08/20 Uncategorised Social

If you’re familiar with social media advertising, you’re probably aware of the engagement campaign objective, and use it to boost the odd post, however have never really considered it as part of a long time strategy. Personally, I include engagement...
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