The world of social media is constantly changing, and this week is no exception! As the Head of Paid Social, it’s my job to make sure that we’re staying on top of every new feature that’s released – it can...
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Whilst it’s often overlooked, Twitter ads can be a great tool for increasing your brand awareness. The platform has made multiple changes in recent months to improve its targeting, ad format options, attribution windows and tracking. It now holds a...
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As a social media manager, one of the main questions I get asked from clients is ‘how do we increase our followers’. Although there are many metrics to focus on when measuring social media success (engagement rate, website traffic, leads/sales)...
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TikTok What is TikTok? The major social media app that has taken the world by storm was launched back in 2016 and the amount of active users worldwide continues to grow! With the popularity thriving amongst all ages, it’s no wonder brands...
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It’s officially been a year since Apple released their iOS update that rocked the Facebook (or should I say Meta?) advertising world. There have been a lot of changes, some for the better and some not so much, that have...
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Tweet Fails We’ve all seen them. The unlucky amongst us have experienced them. From unfortunate typos to @ing the wrong person, so many users, even influential figures or corporations, have experienced awkward tweet errors since the platform’s creation in 2006....
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What was once a platform that was predominantly used for recruitment and careers, LinkedIn has become a great tool for businesses and business professionals to develop their brands. With over 810,000,000 users in more than 200 countries worldwide, it’s no...
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Most ecommerce businesses tend to head straight to Instagram and Facebook when considering where to reach their audience. With over 2.9 billion monthly active users on Facebook and 1 billion on Instagram, there’s no wonder why that’s the case. However,...
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COVID-19 highlighted more than ever the importance of evolving with the times; a strong digital presence can be the make or break of your business. Social media marketing plays an incredibly important role in this. Whether you’re looking to hyper-target...
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National holidays are a great way to either bulk out or add to your already existing content calendar, especially if you may be struggling for content on any given month. However with this in mind, you will need to distinguish...
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