As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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It’s my turn to weigh in on the pros and cons of Social Media, and having worked in the field for over 2.5 years, I can confirm we haven’t even touched the surface of its potential in terms of the...
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In my previous blog post – the part 1 edition of ‘your guide to building a personal brand’ – I discussed what a personal brand is and how to create one that is clear and effective. Considering your industry and...
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Prior to joining Embryo as a Content Executive, I took on various projects as a marketing freelancer. In my role, I wanted to create a clear brand that would help me to define my values and my mission, to attract...
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Social media is one of the largest parts of the internet – there’s Twitter, Facebook, Instagram, TikTok, Snapchat, Youtube, and so many more at our disposal, with most people using a combination of these apps on a daily basis. Whilst...
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On the 19th of March 2021, it is official World Sleep Day! Despite what you may think, this isn’t an awareness day that encourages you to lie in bed all day and snooze off all of your day-to-day responsibilities –...
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There is some real light at the end of the lockdown tunnel. While we still don’t know exactly when all businesses will be able to open up, we now have the roadmap announced by the government. Combined with the vaccine...
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I won’t bore you with all the cliches about how 2020 was an ‘unprecedented year’ etc. However, what I will say is that it has been an absolute rollercoaster and massively changed the social media landscape. Brands that never saw...
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