The most anticipated show of 2021 is upon us: Love Island. I’ve written numerous blogs in the past around the benefit of the hit reality show for brands and analysed the marketing masterpiece that it is. In fact, I’d go...
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Earlier this week, Adam Mosseri, the head of Instagram, has described the app as no longer just a photo-sharing app. He goes on to explain that Instagram will be “embracing video more broadly – full-screen video, immersive, entertaining, for mobile...
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Anyone who knows me knows that I’m very particular about my music taste but also absolutely love creating playlists and being in control of the music. In fact, I’m the office DJ pretty much 99% of the time (much to...
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The government roadmap for life after Covid-19 is now well underway, with shops open, beers flowing, and restaurants once again filling hungry bellies – it’s a great sight to see and one that we never want to go without ever...
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Since Instagram introduced Reels on 5th August 2020, it has become one of the app’s most popular features. Many believe Reels was introduced as a (rather unoriginal) response to the huge growth of TikTok, in an attempt to keep the...
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Typically, trends run on a ‘20 year cycle’ meaning clothes we were wearing 20 years ago are considered fashionable again. However, in recent years, the speed of the fashion cycle has accelerated, largely due to social media. Think about the...
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The year 2020 was one that changed a lot for a lot of people. One of the hardest-hit industries was the music industry, with live gigs and shows cancelled. Despite some artists, such as Taylor Swift, thriving and releasing not...
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As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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