SEO Blogs

A Breakdown of the Upcoming Core Web Vitals Google Update

25/02/21 SEO

The world of SEO is about to be hit with a large Google update, which I wrote about at the end of last year, in core web vitals. Essentially, Google is adding three new ranking signals to ultimately judge a...
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Collection of hard disk drives

Google’s Tiered Index System

23/02/21 SEO

In a recent episode of Google’s Search Off The Record Podcast, Google’s own Gary Illyes revealed how Google uses a tiered system for it’s index. The most popular content is indexed on faster, more expensive storage compared to the bulk...
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bing webmaster tools and microsoft clarity

Bing Webmaster Tools: The Clarity Update

11/02/21 SEO

Bing has continued to improve its Webmaster Tools offering with the launch of Bing Clarity, a tool designed to rival alternatives such as HotJar. This alongside the website auditing tool, Bing Webmaster Tools is something you cannot afford to not...
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Raise awareness for mental health

Caring for Your Mental Health Whilst Working from Home

29/01/21 SEO News Digital Marketing

  Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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XML Sitemap Optimisation

Optimising Your XML Sitemap

15/01/21 SEO

XML sitemaps are an essential SEO best practice, for search engines they are an easy way for search engine crawlers to understand the structure of pages on your website. They also provide insight into how often a page is updated...
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The Google BERT Algorithm Just Got A Big Brother. Welcome, SMITH!

11/01/21 SEO

In the ever-changing world of Google Algorithms, their goal remains the same, how can we serve the best possible results for a user query? Back in the earlier days of SEO (rip), it was simpler in the sense of mentioning...
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latest google core update

December’s Google Core Update: Industry Insights in Retrospect

04/01/21 SEO

The latest Google core algorithm update was rolled out recently in December 2020. And, although we’ve all turned our back on the year that’s just past and aim to discard it from memory, it’s key that SEOs don’t forget the...
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SEO ontology

The Importance Of SEO Ontology In 2021

31/12/20 Content SEO Best Practices

At the time of writing this blog, 2021 is just hours away for us here in the UK and another 12 months lies ahead of us (hopefully it’ll be marginally better than the last 12, which were frankly, rubbish). With that...
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Page titles and meta descriptions

ACF & RankMath: Automating Your Page Titles & Meta Descriptions

30/12/20 SEO

For many years, Yoast SEO has been my go to plugin for optimising WordPress websites. Until recently, I have switched to RankMath which is a feature rich SEO plugin with more features than Yoast. The ability to add Schema to...
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SEO in 2021

SEO Trends that Will be Important in 2021

29/12/20 SEO News Digital Marketing #TeamEmbryo

SEO is often a grey area, wildly when Google fires out regular updates without much/little warning. But as SEO professionals, we have to put our heads together to predict future focus to achieve great success. Many of the leading SEO...
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