With the search landscape continuously changing, it’s more important than ever to focus on more than just your rankings. Over the last few years, Google has continued to roll-out new updates across their algorithms and introduced a ton of new...
View Article
Automation is taking the edge over IT industries, and it has already taken a big leap in SEO and digital marketing. Many businesses consider automation a critical component. 75% of marketers currently use automation solutions in their firms. So, it would...
View Article
Today I did a very impromptu, two-minute exercise, to see what various (non-SEO) team members in the office today thought would happen in the world of SEO in 2022 and beyond. I have pasted what each of the team thought...
View Article
What Is A Content Management System (CMS)? A CMS, which stands for content management system, is a software application for users to add, remove and update a website easily meaning you don’t require coding skills. These systems allow you to...
View Article
A primary marketing channel for most businesses, SEO (Search Engine Optimisation) is a channel focused on increasing the organic visibility of your website on Search Engines including Google and Bing. If you’re looking to get started on your SEO journey,...
View Article
Aira and Women in Tech SEO have released their first annual report on the state of technical SEO. The findings are taken from over 870 digital marketing professionals working in both in house and agency workplaces. The survey outlines the...
View Article
1. Knowledge & Ability To Adapt One of the most important aspects of a successful career in SEO is understanding that it’s always changing. Over a decade in the industry and I’m still learning all the time. The standards change,...
View Article
Here at Embryo, we’re mad when it comes to effective longform content – I’ve been part of the content team for almost a year now and I can honestly say that I’ve never seen another company or agency that utilises...
View Article
As well as being a fast and secure web browser, Google Chrome has a wealth of extensions which help make running both SEO and other digital marketing campaigns a breeze. From extensions that help you identify what CMS a website...
View Article
As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
View Article
