1. Knowledge & Ability To Adapt One of the most important aspects of a successful career in SEO is understanding that it’s always changing. Over a decade in the industry and I’m still learning all the time. The standards change,...
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Here at Embryo, we’re mad when it comes to effective longform content – I’ve been part of the content team for almost a year now and I can honestly say that I’ve never seen another company or agency that utilises...
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As well as being a fast and secure web browser, Google Chrome has a wealth of extensions which help make running both SEO and other digital marketing campaigns a breeze. From extensions that help you identify what CMS a website...
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As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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If this writer has had to underscore the importance of SEO content writing once, they’ve had to do it a thousand times. Simply put, if you aren’t putting long-form writing at the heart of your marketing strategy, you’re not going to achieve...
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From Monday 16th August, the SEO community found a number of their page titles across various websites being rewritten by Google. We have known for a long time that Google will often change a page title based on a query...
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Whether you work in search engine marketing and are an SEO or simply own or run a website or two, finding out that your website is down is one of the worse things you can discover. When you hear this...
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As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.
One thing that’s guaranteed is the same look on a client’s face when I explain that SEO is no longer a one-trick pony. It’s not about box-ticking your way to success, it’s not about single keywords, it’s not even about...
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If you’re clued up on search engine optimisation practices and search engine marketing as a general area of marketing, you’ve probably heard or are aware of GoogleBot. If you’re not, though, let me give you the rundown. What is GoogleBot?...
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