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site migration considerations

7 Things To Consider When Planning a Site Migration

22/06/22 SEO Digital Marketing Best Practices

A site migration is typically a site wide change which could drastically affect search visibility. Whether you’re migrating your CMS platform, changing your domain name or having a site structure re-haul; any migration can impact performance. Let’s be honest, hearing...
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considerations before international seo

8 Things To Consider Before Launching an International SEO Campaign

25/05/22 SEO Digital Marketing Best Practices

Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
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google-analytics-4-info

Do I Need Google Analytics 4?

18/05/22 SEO Research Data News Digital Marketing Best Practices

It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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google analytics 4: get to know the key benefits

Google Analytics 4: Get to Know the Key Benefits

09/05/22 SEO Digital Marketing

Since 2005, Google Analytics has been the big cheese for tracking website and marketing performance. If you work in SEO or are otherwise involved in analysing how your websites or ads are performing, chances are Google Analytics has been your...
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backlink analysis 101

Backlink Analysis 101: What to Ask Yourself Throughout the Process

19/04/22 SEO Digital Marketing

I’ve previously gone to lengths to discuss backlink acquisition and whether disavows are still relevant or not. This is not just when I write blogs for Embryo, but in client meetings and in everyday conversations too. The most important aspect...
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content assets

Can content be used as more than just a great SEO tool in 2022?

29/03/22 SEO Digital Marketing Best Practices Content

Picture this: You click on a website as you’re browsing for a new laptop, and there are no words. No written information at all. You learn absolutely nothing beyond what the images show you. It’s not immersive, it’s not engaging,...
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improving organic ctr

How to Improve Your Organic CTR

28/03/22 SEO Digital Marketing

What is Organic CTR? Organic click-through rate (CTR) is a ratio showing how often people who see your organic search listing end up clicking it. This can be used to gauge how well your target search terms and SERP results...
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backlinks and disavowing in 2022

Are Backlinks and Disavow Files Still Important for SEO in 2022?

22/02/22 SEO Digital Marketing Best Practices

Since initially rolling out the Google Penguin Update 4.0 back in 2012, there’s always been a huge debate around backlink profiles and links in general. Whether that’s a debate on links actually being a ranking factor, or follow vs nofollow...
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top 10 seo myths debunked

Top 10 SEO Myths Debunked

15/02/22 SEO

With over 200 ranking factors used to influence search engine results and an ever changing algorithm used by Google, SEO can be quite a tough gig for those who aren’t well versed in the field. Alongside this, the web hosts...
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digital marketing rocket take off laptop

Paid Social and SEO: Why You Need Both to Succeed

11/02/22 Social SEO Digital Marketing

When looking for digital marketing channels to promote your product, service, or brand, you’re likely looking at the obvious purpose and benefit of each platform. Looking at a very top level, you can see SEO as a long game for...
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