Black Friday is arguably the most significant event to grace the online shopping industry throughout the year, and it’s no surprise to hear that most retailers are expecting the busiest time yet. For most people, this event offers the perfect...
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If we look back to late May of this year (I understand if you don’t want to) – Google announced that, in 2021, they will be adding three new search ranking signals into their algorithms to judge a website’s overall page experience...
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Google has opened up shopping search results for organic in October for the first time since 2012. Following the COVID-19 pandemic and many bricks to mortar businesses being forced to close, Google has stepped in to make sure that businesses...
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Recently, everyone’s favourite Google search engine optimisation spokesperson, John Mueller, answered a question regarding link algorithms in a Webmaster Central hangout. Mueller also lifted the lid on how long it takes for links to take effect in Google. So, let’s...
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Every SEO knows what breadcrumbs are. However, not every business owner and/or website owner does. And, if they do or don’t, they’re also likely to not understand the importance of them, and why they are key for SEO. So, what...
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Content Marketing is great. It can be incredibly effective by combining the power of the written word with the science-based elements of SEO. Both of these elements together can help plenty of businesses increase sales or grow an online presence. We...
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In the world of Google and search engine marketing, to say that the landscape is ‘ever-changing’ would be an understatement. That’s why, today, I’m writing this post detailing another significant Google feature that has launched recently. This new feature is people called...
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In this blog I will outline some key WordPress plugins which we use here at Embryo Digital that you can use to improve the performance of your website, the plugins will improve scores by adding compression, expires, optimise files such...
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It’s August, we’re in the midst of a heatwave, in Manchester we’re still under stricter lockdown conditions, the COVID-19 pandemic is still very much with us, and right now you would think Christmas would be the last thing on people’s...
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When most people think of PR, they still imagine that it’s all about features in the local paper or national magazine. But the truth is that PR has been shifting focus to online for some time now, becoming an important...
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