SEO Blogs

Google's new 2021 ranking signal

Google’s New 2021 Ranking Signal – Core Web Vitals

20/11/20 SEO

If we look back to late May of this year (I understand if you don’t want to) – Google announced that, in 2021, they will be adding three new search ranking signals into their algorithms to judge a website’s overall page experience...
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Google organic shopping

Google Organic Shopping: What We’ve Seen So Far

09/11/20 SEO

Google has opened up shopping search results for organic in October for the first time since 2012. Following the COVID-19 pandemic and many bricks to mortar businesses being forced to close, Google has stepped in to make sure that businesses...
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lifting the lid on google's link algorithm

Google Open Up About Link Algorithms

25/09/20 SEO

Recently, everyone’s favourite Google search engine optimisation spokesperson, John Mueller, answered a question regarding link algorithms in a Webmaster Central hangout. Mueller also lifted the lid on how long it takes for links to take effect in Google. So, let’s...
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website breadcrumbs are important for SEO

Why Your Website Needs Breadcrumbs

14/09/20 SEO

Every SEO knows what breadcrumbs are. However, not every business owner and/or website owner does. And, if they do or don’t, they’re also likely to not understand the importance of them, and why they are key for SEO. So, what...
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Rome Wasn't Built In A Day: Why Patience Is The Key To Content Marketing

01/09/20 SEO Content

Content Marketing is great. It can be incredibly effective by combining the power of the written word with the science-based elements of SEO. Both of these elements together can help plenty of businesses increase sales or grow an online presence. We...
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google people cards feature

Google Have Launched New Search Feature 'People Cards'

26/08/20 News SEO

In the world of Google and search engine marketing, to say that the landscape is ‘ever-changing’ would be an understatement. That’s why, today, I’m writing this post detailing another significant Google feature that has launched recently.  This new feature is people called...
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6 WordPress plugins for better site optimisation

12/08/20 SEO Best Practices Web Design Web Development

In this blog I will outline some key WordPress plugins which we use here at Embryo Digital that you can use to improve the performance of your website, the plugins will improve scores by adding compression, expires, optimise files such...
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christmas 2020

We Need To Talk About Marketing For Christmas 2020

11/08/20 SEO Digital Marketing Social Web Design General

It’s August, we’re in the midst of a heatwave, in Manchester we’re still under stricter lockdown conditions, the COVID-19 pandemic is still very much with us, and right now you would think Christmas would be the last thing on people’s...
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Some of the best articles about Digital PR from 2020

31/07/20 SEO Digital PR

When most people think of PR, they still imagine that it’s all about features in the local paper or national magazine. But the truth is that PR has been shifting focus to online for some time now, becoming an important...
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