A site migration is typically a site wide change which could drastically affect search visibility. Whether you’re migrating your CMS platform, changing your domain name or having a site structure re-haul; any migration can impact performance. Let’s be honest, hearing...
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Whether you’re considering a phased expansion overseas or going global, preparing your site to go international can be a scary step. Which is why preparation is key to success. You may have been working to improve your organic presence in...
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It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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Since 2005, Google Analytics has been the big cheese for tracking website and marketing performance. If you work in SEO or are otherwise involved in analysing how your websites or ads are performing, chances are Google Analytics has been your...
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I’ve previously gone to lengths to discuss backlink acquisition and whether disavows are still relevant or not. This is not just when I write blogs for Embryo, but in client meetings and in everyday conversations too. The most important aspect...
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Picture this: You click on a website as you’re browsing for a new laptop, and there are no words. No written information at all. You learn absolutely nothing beyond what the images show you. It’s not immersive, it’s not engaging,...
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What is Organic CTR? Organic click-through rate (CTR) is a ratio showing how often people who see your organic search listing end up clicking it. This can be used to gauge how well your target search terms and SERP results...
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Since initially rolling out the Google Penguin Update 4.0 back in 2012, there’s always been a huge debate around backlink profiles and links in general. Whether that’s a debate on links actually being a ranking factor, or follow vs nofollow...
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With over 200 ranking factors used to influence search engine results and an ever changing algorithm used by Google, SEO can be quite a tough gig for those who aren’t well versed in the field. Alongside this, the web hosts...
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When looking for digital marketing channels to promote your product, service, or brand, you’re likely looking at the obvious purpose and benefit of each platform. Looking at a very top level, you can see SEO as a long game for...
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