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Pagination Vs Infinite Scroll

27/06/22 Best Practices Research

What is Pagination? Pagination is a system used to divide similar/ stackable content into pages and in doing so presenting the content in a limited state reducing the page size as well as reducing the amount any user has to...
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Celebrating 50 Years of UK Pride: Milestones in LGBT History

06/06/22 News Research

Recalling the early years of UK Pride, Gay Liberation Front‘s Peter Tatchell said of 1972: ‘Back then, Pride was very political… We got mixed reactions from the public. Some were hostile. Many were curious or bewildered. Most had never knowingly...
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Do I Need Google Analytics 4?

18/05/22 SEO Research Data News Digital Marketing Best Practices

It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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Behavioural Science: A Brief Summary, and a Glossary of Terms Worth Knowing

23/02/22 Research

Research into behavioural science has exploded in recent years. Described as a breakthrough science – for marketers, in particular – this area of research has enabled those in the business of influencing to better predict consumer behaviour. With a better...
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My Messy Middle Experience

17/02/22 #TeamEmbryo Research General Innovation

Recently, Embryo’s own, James Welch, the inspirational Chief Innovation Officer introduced me and many others within the Embryo team to Google’s Messy Middle. A notion that admittedly, I completely overlooked despite experiencing it often when it comes to making a...
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We examined the most played games of 2020: Here’s what we learned

11/10/21 Research Digital PR

  The gaming world has been accessible to people around the world for years, but recently we have seen an increase in the number of people who purchase and lose themselves in video games. According to stats published by DFC...
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The Digital PR team examined Abba’s comeback

14/09/21 Research News Digital PR

It’s been OVER A DECADE (40 years) since the Swedish foursome, responsible for some of the most recognisable songs in pop music history, last released new music. But Björn Ulvaeus, Benny Andersson, Agnetha Fältskog, and Anni-Frid Lyngstad are back, with...
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Who is the best Bond?

18/08/21 Digital PR Research

Just six men have donned the famous tuxedo, holstered the Walther PPK, slipped into the Aston Martin, and become James Bond. Since the first official film (the original Casino Royale is widely ignored as part of the canon), Dr No,...
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coffee consumption in a post pandemic society

Coffee consumption in a post pandemic society

10/08/21 News Research Digital PR

Coffee is one of the most globally consumed beverages, with over two billion cups being drunk around the world each day. From a customer-focused perspective, the majority of people in the world now have access to coffee. The caffeine-based beverage...
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