Research Blogs

The rise of streaming and how this impacts digital PR

28/04/21 Research Digital PR

The online world is constantly evolving, and from living in this ‘new norm,’ we have seen how much people around the world have relied on streaming services as a form of escape. Whether that’s to help you unwind, learn more...
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5 ways to improve your sleep while working from home

15/03/21 Uncategorised Social Best Practices Research

On the 19th of March 2021, it is official World Sleep Day! Despite what you may think, this isn’t an awareness day that encourages you to lie in bed all day and snooze off all of your day-to-day responsibilities –...
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Pitching digital PR campaigns during lockdown. Find out why being more reactive helps you get media coverage.

03/02/21 Digital PR Best Practices Research

Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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It’s The Most Wonderful Time of the Year for Digital PR. Here’s How you can Make your Pitch Stand Out this Christmas

02/12/20 Digital PR Best Practices Content Research Innovation

Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period.  December was always a tricky month for getting...
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The positive benefits of online gaming

How Gaming is Good for Your Mental Health During Lockdown

17/11/20 News Content Research

It’s no secret that the gaming community provides a haven for many, to enjoy some stress-free time amongst friends and tight-knit communities. These claims have led to thorough testing from prestigious universities like Oxford, who claim “video games are good...
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Keeping up to date with news updates and jumping on media opportunities

03/11/20 Digital Marketing Research Digital PR

When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
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How networking with journalists has help us understand how to pitch campaigns

18/09/20 Uncategorised Digital Marketing Research Digital PR

Due to COVID-19 news platforms have had to adjust to new working environments and how they generate news stories. From adapting their audience to change their content timelines, we like journalists have worked together in unity to create great quality...
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Is Safari Blocking Google Analytics in iOS14 & Big Sur? Everything You Need To Know

14/07/20 News SEO Research General Privacy

It’s beta testing season and as a self-confessed tech addict, I am one of those people who install betas on my daily drivers and just accept the inevitable issues that come along with it. With the launch of the latest...
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