PPC Blogs

Take a Trip With Google

21/05/19 News SEO Digital Marketing PPC General

As the weather is (slowly) getting warmer and warmer, I know I’m not the only one thinking it’s just about time to book that holiday. If you’re like me and can’t make up your mind, perhaps you need some suggestions...
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How To Scale Your PPC Campaigns

27/10/20 PPC

You might be thinking, how hard can scaling be? Surely it’s a case of increasing your bids & budget and that’s that. Wrong! If you want to accurately scale your campaigns, you need to ensure that the steps you take...
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Why This Black Friday (27/11) Is The Most Important For Advertisers

26/10/20 Uncategorised Digital Marketing PPC

Black Friday is always one of the pinnacles of the advertising year, with prices being slashed and consumer activity increasing by up to 42%. Not only that, conversion rates and the intent to buy is dramatically increased. With users spending...
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Five Proven Methods To Bring In Higher Quality B2B Leads From PPC

22/10/20 Digital Marketing #TeamEmbryo Best Practices PPC General

Over the past five years, B2B and B2C businesses have begun to resemble one another. As part of this mirroring process, marketing strategies between the two have grown closer. In 2020, B2B businesses are often relying on traditional B2C marketing...
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Get More With Advert Extensions

02/05/19 PPC

So you’ve got to the top of Google – Success! But are you making the most of your prime position? Being in those golden spots and really utilising it should be at the top of every business owner’s priority list....
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What Does PPC Management Involve?

19/03/19 PPC

PPC or pay-per-click is a form of online advertising, and the clue is pretty much in the name here – advertisers only pay when a user clicks on the advert, and by setting their own budget you never spend more...
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What is PPC Anyway?

08/02/19 PPC

Digital marketing has so many elements and acronyms it can get horribly confusing. But, if you’ve ever seen ads appearing alongside search results when you search for practically anything on Google, then you’re already no stranger to PPC. PPC (Pay-Per-Click)...
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