As we approach August… Yes, I said August. There is a lot of talk revolving around which sports person deserves to win the iconic award for 2020. In this blog, I’ll be covering my top 2 picks & what they’ve... View Article
ROAS is the number one, Numero uno, the ONLY marketing metric you need to know.
Now the previous statement may not be completely true. But ROAS is still very important. As a business owner you are hit with many marketing terms. CTR, reach, engagement, to name a few. All of these metrics have meaning but... View Article
Scripts are a long standing feature in PPC accounts, however are criminally underutilized. I found myself avoiding them when i first started in digital marketing as i didn’t want to damage my clients accounts or set something up incorrectly. Below... View Article
PPC ads can often be the difference between a successful or unsuccessful campaign. Being creative when it comes to your PPC ads will help set you apart from your competitors, after all, nobody’s going to be attracted to an... View Article
One vital metric of growing a PPC account can be analysing your impression share. Whether this be at campaign or keyword level this is something that can increase visibility, grow your click volumes and increase your KPIs. So… What exactly... View Article
Using the excellent content brief tool on frase.io, I wanted to see what prominent blogs were saying when it comes to ‘SEO vs PPC‘. Here’s what the tool ‘spat’ out. Pretty neat, eh? This brief scanned the following sources (title,... View Article
A lot of businesses would like to run shopping ads on google, however, do not understand the process to create a product feed to run ads. In my experience I have always seen a lot of confusion when creating a... View Article
A major announcement has been made, in regards to Google Shopping – with it opening up to organic Google listings, in their continued aim to compete with Amazon organically. Google is beginning to open up Shopping results to organic listings... View Article
Google bid strategies are something we use continuously whilst managing PPC accounts. See below an extensive breakdown of all the available strategies we can adopt in Google Ads. But first, What is a Bid Strategy ? ... View Article
Embryo Welcomes a New PPC Account Manager, George!
We’re delighted to welcome George to the team as our newest PPC Account Manager. George is a talented PPC Manager with several years’ experience in the marketing and advertising industry, and has previously worked on a wide variety of clients/projects... View Article