PPC Blogs

Applying Patrick Lencioni’s 5 Dysfunctions Of A Team To Embryo

14/01/21 PPC General

    Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
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what were the biggest changes we saw on google ads in 2020

The Biggest Changes We Saw On Google Ads In 2020

23/12/20 Digital Marketing PPC

Without sounding like every blog in December, but 2020 has been anything but ordinary. Everybody has been impacted by the Covid-19 pandemic one way or another, and Google is no exception. They had to make huge changes to how Google...
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Tips For Managing & Improving Client Expectations

18/12/20 PPC Best Practices

Over the years of managing PPC clients, I have encountered many client personality types. In this blog, I cover some of my personal recommendations for managing client expectations. These are key functions we adopt at Embryo to ensure both client...
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identifying the winning formula of a paid search campaign

Creating Effective Search Campaigns

16/12/20 PPC

There are many things which can make your search campaigns effective. However, I’d like to cover my top 5 tips to ensure you’re maximising your chance of a successful campaign. When it comes to search campaigns. It’s key that you...
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ppc best practices

PPC Top Tips For Maximum Engagement

26/11/20 PPC

Whether It’s PPC, SEO, Content or social. Having the ability to effectively engage with your target audience is key to a successful marketing strategy. With Pay-per-click marketing increasing in popularity rapidly each year, it’s imperative for marketers to ensure they’re...
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Adapting To PPC Growth in 2021

25/11/20 PPC Digital Marketing

Here are a few paid search trends that will continue to grow in 2021. We, as advertisers, must adapt to these if we wish to maximise client results. These trends have already seen growth in 2020, and this blog is...
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5 PPC Trends To Look Out For In 2021!

23/11/20 Digital Marketing PPC

5 PPC Trends To Look Out For In 2021!   In a normal year, PPC is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody could have or would have predicted we would be dealing with...
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Pay-Per-Click, What can it do for you?

31/07/20 PPC

Pay-per-click or ppc as it’s commonly known as is often deemed as something only huge corporate companies can afford. I suppose what i’d like to do is provide business owners in various different industries a clear insight into what ppc...
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Sports Personality Of The Year 2020

22/07/20 PPC

As we approach August… Yes, I said August. There is a lot of talk revolving around which sports person deserves to win the iconic award for 2020. In this blog, I’ll be covering my top 2 picks & what they’ve...
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attention please

ROAS is the number one, Numero uno, the ONLY marketing metric you need to know.

13/07/20 Digital Marketing Social PPC

Now the previous statement may not be completely true. But ROAS is still very important. As a business owner you are hit with many marketing terms. CTR, reach, engagement, to name a few. All of these metrics have meaning but...
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