PPC Blogs

Don’t Strangle The Buyer Funnel

24/02/21 PPC

“How over optimising can kill PPC campaigns” A very common problem when it comes to PPC campaigns is dealing with clients that can be overly fixated on “fixing” their current marketing methods & demanding a need for constant change. However,...
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PPC Automation In 2021

Why PPC Automation Is Necessary For Success In 2021

18/02/21 Digital Marketing Best Practices PPC

The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
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6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
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Audience Targeting Vs Keyword Targeting

19/01/21 PPC

The shared goal between audience and keyword targeting is to create a successful PPC campaign. In order to do so, you need to ensure that you’re targeting the most relevant users for your business. Easier said than done I know,...
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Applying Patrick Lencioni’s 5 Dysfunctions Of A Team To Embryo

14/01/21 PPC General

    Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
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The Biggest Changes We Saw On Google Ads In 2020

23/12/20 Digital Marketing PPC

Without sounding like every blog in December, but 2020 has been anything but ordinary. Everybody has been impacted by the Covid-19 pandemic one way or another, and Google is no exception. They had to make huge changes to how Google...
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Tips For Managing & Improving Client Expectations

18/12/20 PPC Best Practices

Over the years of managing PPC clients, I have encountered many client personality types. In this blog, I cover some of my personal recommendations for managing client expectations. These are key functions we adopt at Embryo to ensure both client...
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Creating Effective Search Campaigns

16/12/20 PPC

There are many things which can make your search campaigns effective. However, I’d like to cover my top 5 tips to ensure you’re maximising your chance of a successful campaign. When it comes to search campaigns. It’s key that you...
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PPC Top Tips For Maximum Engagement

26/11/20 PPC

Whether It’s PPC, SEO, Content or social. Having the ability to effectively engage with your target audience is key to a successful marketing strategy. With Pay-per-click marketing increasing in popularity rapidly each year, it’s imperative for marketers to ensure they’re...
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Adapting To PPC Growth in 2021

25/11/20 PPC Digital Marketing

Here are a few paid search trends that will continue to grow in 2021. We, as advertisers, must adapt to these if we wish to maximise client results. These trends have already seen growth in 2020, and this blog is...
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