PPC Blogs

landing page design

How to design a Campaign Landing Page

10/01/22 Web Design PPC

Campaign landing pages are key to any successful campaign, and are widely used by various sized businesses for varying campaigns. Whether you’re enquiring about a new car, financial services or even signing up for a webinar, conversion based landing pages...
View Article

invalid and fraudulent clicks

Are Invalid Clicks Hurting My Performance?

17/12/21 PPC

I’m going to be talking about invalid clicks in the ever-changing world of PPC but first some context. Google’s Winning the Moment that Matter philosophy hinges on the very catchy slogan “Right Person, Right Message, Right Time, Every Time” which...
View Article

click through rate ctr

6 Useful Tips To Improve Click Through Rate

08/11/21 Best Practices PPC

What Is Click Through Rate? Click Through Rate is often referred to as CTR within the digital marketing industry and online advertising. It  is the percentage of people who see your ad (impressions) to the people who click the ad...
View Article

stats for ppc

Google Updates Keyword Matching Processes for Phrase & Broad Match

29/10/21 PPC

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match....
View Article

embryo office

The 8 step digital marketing agency in Manchester new starter checklist

22/10/21 Digital Marketing #TeamEmbryo Best Practices Content PPC

So, you’re starting a new job at an exciting digital marketing agency in Manchester and you’re looking for some tips on how to get started? Well first of all, congratulations! You’ve joined a fantastic industry that’s filled with talent and...
View Article

pay per click's search term reports took a hit in september 2020

We Examined Google’s Loss of Search Query Data, Here’s What We Learned

06/10/21 PPC News

When the folks at Google do something to their tools – whether it’s Ads, Analytics, or Google My Business – it can have huge effects on the way its users use it, and react to it. So, you can imagine...
View Article

improving results graph

How We Achieved 700% Lead Growth YoY

28/09/21 PPC

In the world of digital marketing, the primary aim for clients, no matter how big or small is to grow. For some businesses, they do a very good job of building organically, word of mouth marketing, getting new business from...
View Article

images 1

Google Match Type Changes

28/07/21 PPC

Ultimately, Google Ads has now gotten rid of broad match modifiers (BMM) and it has also updated how phrase match targeting works to expand matching capabilities. The aim of this change is to improve relevancy from search term to keyword...
View Article

The Importance of Landing Pages

14/07/21 PPC Web Design

During my years of managing PPC accounts, and Google ads constantly evolving, one thing has continuously stayed apparent is the need for good quality landing pages. As my ego pertains, I genuinely believe at embryo we have one of the...
View Article

woocommerce google shopping integration

WooCommerce’s Google Shopping Integration is Now Live

22/06/21 SEO PPC Web Development

Google has recently announced an integration partnership with WooCommerce to help retailers and ecommerce stores easily display their products and inventory across Google properties, including organic search, paid search, organic & paid shopping and also YouTube. The integration comes as...
View Article

Ready to start your own growth journey?

Tell us about your project: