PPC Blogs

We Examined Google’s Loss of Search Query Data, Here’s What We Learned

06/10/21 PPC News

When the folks at Google do something to their tools – whether it’s Ads, Analytics, or Google My Business – it can have huge effects on the way its users use it, and react to it. So, you can imagine...
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How We Achieved 700% Lead Growth YoY

28/09/21 PPC

In the world of digital marketing, the primary aim for clients, no matter how big or small is to grow. For some businesses, they do a very good job of building organically, word of mouth marketing, getting new business from...
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Google Match Type Changes

28/07/21 PPC

Ultimately, Google Ads has now gotten rid of broad match modifiers (BMM) and it has also updated how phrase match targeting works to expand matching capabilities. The aim of this change is to improve relevancy from search term to keyword...
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The Importance of Landing Pages

14/07/21 PPC Web Design

During my years of managing PPC accounts, and Google ads constantly evolving, one thing has continuously stayed apparent is the need for good quality landing pages. As my ego pertains, I genuinely believe at embryo we have one of the...
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WooCommerce’s Google Shopping Integration is Now Live

22/06/21 SEO PPC Web Development

Google has recently announced an integration partnership with WooCommerce to help retailers and ecommerce stores easily display their products and inventory across Google properties, including organic search, paid search, organic & paid shopping and also YouTube. The integration comes as...
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Why Tracking Offline Conversions Is A Necessity In 2021?

28/05/21 PPC Best Practices

If you are running paid advertising on either Google Ads or Microsoft Advertising that is focused on customer lead generation, you already know how crucial it is to track conversions accurately to maximise optimisation. Without this accurate tracking, you have...
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What Steps Do You Need To Take To Prepare For Cookieless PPC?

09/04/21 News Best Practices PPC

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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Google Ads Is Removing tCPA and tROAS Bidding Strategies

22/03/21 Digital Marketing News PPC

On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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PPC Bidding Basics

18/03/21 PPC

Before digging into unique bidding rules, let’s look at two basic truths of PPC bidding. Truth #1  You only have two objectives when making a bidding decision. This is most probably oversimplified, but I do think it’s worth pointing out...
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UTM Tracking: Analysing Lead Generation Success

17/03/21 PPC Digital Marketing

Everyone knows PPC success for a lead based company, is that the most obvious KPI measurement for PPC is, of course, driving lead volume. However, as you scale your business and your marketing, analysing lead quality, lead to sale percentages...
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