PPC Blogs

What Steps Do You Need To Take To Prepare For Cookieless PPC?

09/04/21 News Best Practices PPC

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
View Article

Google Ads Is Removing tCPA and tROAS Bidding Strategies

22/03/21 Digital Marketing News PPC

On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
View Article

PPC Bidding Basics

18/03/21 PPC

Before digging into unique bidding rules, let’s look at two basic truths of PPC bidding. Truth #1  You only have two objectives when making a bidding decision. This is most probably oversimplified, but I do think it’s worth pointing out...
View Article

UTM Tracking: Analysing Lead Generation Success

17/03/21 PPC Digital Marketing

Everyone knows PPC success for a lead based company, is that the most obvious KPI measurement for PPC is, of course, driving lead volume. However, as you scale your business and your marketing, analysing lead quality, lead to sale percentages...
View Article

Don’t Strangle The Buyer Funnel

24/02/21 PPC

“How over optimising can kill PPC campaigns” A very common problem when it comes to PPC campaigns is dealing with clients that can be overly fixated on “fixing” their current marketing methods & demanding a need for constant change. However,...
View Article

Why PPC Automation Is Necessary For Success In 2021

18/02/21 Digital Marketing Best Practices PPC

The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
View Article

6 Common PPC Mistakes All Businesses Make In 2021

22/01/21 Digital Marketing Best Practices Research PPC General

While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
View Article

Audience Targeting Vs Keyword Targeting

19/01/21 PPC

The shared goal between audience and keyword targeting is to create a successful PPC campaign. In order to do so, you need to ensure that you’re targeting the most relevant users for your business. Easier said than done I know,...
View Article

Applying Patrick Lencioni’s 5 Dysfunctions Of A Team To Embryo

14/01/21 PPC General

    Over the Christmas break, I had the opportunity to read the best selling book ‘The Five dysfunctions of a team’ by Patrick Lencioni. The book details a leadership fable for a struggling technology firm with a leading product,...
View Article

What Were The Biggest Changes We Saw On Google Ads In 2020

The Biggest Changes We Saw On Google Ads In 2020

23/12/20 Digital Marketing PPC

Without sounding like every blog in December, but 2020 has been anything but ordinary. Everybody has been impacted by the Covid-19 pandemic one way or another, and Google is no exception. They had to make huge changes to how Google...
View Article

Ready to start your own growth journey?

Tell us about your project: