News Blogs

Google Ads Is Removing tCPA and tROAS Bidding Strategies

22/03/21 Digital Marketing News PPC

On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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mind and embryo partnership

Embryo & Manchester Mind

09/03/21 News

Mental health is an extremely important subject and something which as a team and business Embryo care deeply about. The last 12 months have been a challenge for many and after having more than doubled in size, with the majority...
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The Best International Women’s Day Campaigns 2021

08/03/21 News Digital Marketing

Today (Monday 8th March 2021) is International Women’s Day, and many brands around the world are showing their support. This year the theme is to #ChooseToChallenge, to encourage everyone to use the day to highlight gender inequalities, and encourage women...
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raise awareness for mental health

Caring for Your Mental Health Whilst Working from Home

29/01/21 SEO News Digital Marketing

  Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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Diversity. What does it mean for you?

04/01/21 General News

Diversity. the condition or fact of being different or varied; variety: genetic/biological diversity a wide diversity of opinion/ideas.  Over the last few months, no actually, lets just cut to the chase and say years/decades/centuries, we have seen women, ethnic groups and...
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seo in 2021

SEO Trends that Will be Important in 2021

29/12/20 SEO News Digital Marketing #TeamEmbryo

SEO is often a grey area, wildly when Google fires out regular updates without much/little warning. But as SEO professionals, we have to put our heads together to predict future focus to achieve great success. Many of the leading SEO...
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Movember Is Over! What Did We Learn?

30/11/20 News #TeamEmbryo Content

It’s finally here – the last day of November. For many, this signals the start of the Christmas period, the new year approaching, or maybe a hard-earned couple of days off, but for four rather hairy guys here at Embryo...
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online shopping surges as black friday approaches

Black Friday 2020: How retailers are preparing themselves for the busiest online season during a pandemic

26/11/20 News #TeamEmbryo General Operations Privacy

Black Friday is arguably the most significant event to grace the online shopping industry throughout the year, and it’s no surprise to hear that most retailers are expecting the busiest time yet. For most people, this event offers the perfect...
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the positive benefits of online gaming

How Gaming is Good for Your Mental Health During Lockdown

17/11/20 News Content Research

It’s no secret that the gaming community provides a haven for many, to enjoy some stress-free time amongst friends and tight-knit communities. These claims have led to thorough testing from prestigious universities like Oxford, who claim “video games are good...
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