News Blogs

What Has The UK Been Searching For?

05/05/21 News SEO

The last year has resulted in some very strange consumer behaviour. Not surprising really – it’s been a very strange year. When we first went into lockdown back in March 2020, we were all searching on Google for ‘Zoom’, ‘Home...
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April Fools 2021

The Best April Fools Campaigns 2021

27/04/21 News Digital Marketing Social Content

With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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What business owners can learn from the ESL disaster

22/04/21 News Digital Marketing

I’m hardly a big football fan, but even I have found myself absolutely hooked to the story about the rise and fall of the European Super League over the past few days. It’s been fascinating to see the huge reaction...
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This Isn’t Just Social Media Marketing, It’s Aldi Social Media Marketing

21/04/21 Social News Digital Marketing

    Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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What Steps Do You Need To Take To Prepare For Cookieless PPC?

09/04/21 News Best Practices PPC

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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Different ways in which the Gaming Industry is changing

25/03/21 Content News Digital Marketing

It’s no surprise that the gaming industry has a forever growing audience, but the last year has seen the most significant growth period to date. Covid-19 has given the average gamer the time/confidence they need to start a full-time gaming...
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Google Ads Is Removing tCPA and tROAS Bidding Strategies

22/03/21 Digital Marketing News PPC

On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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mind and embryo partnership

Embryo & Manchester Mind

09/03/21 News

Mental health is an extremely important subject and something which as a team and business Embryo care deeply about. The last 12 months have been a challenge for many and after having more than doubled in size, with the majority...
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The Best International Women’s Day Campaigns 2021

08/03/21 News Digital Marketing

Today (Monday 8th March 2021) is International Women’s Day, and many brands around the world are showing their support. This year the theme is to #ChooseToChallenge, to encourage everyone to use the day to highlight gender inequalities, and encourage women...
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Raise awareness for mental health

Caring for Your Mental Health Whilst Working from Home

29/01/21 SEO News Digital Marketing

  Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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