The last year has resulted in some very strange consumer behaviour. Not surprising really – it’s been a very strange year. When we first went into lockdown back in March 2020, we were all searching on Google for ‘Zoom’, ‘Home...
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With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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I’m hardly a big football fan, but even I have found myself absolutely hooked to the story about the rise and fall of the European Super League over the past few days. It’s been fascinating to see the huge reaction...
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Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? March 2021 spelt the end of putting off evolving workflows and advertising till tomorrow when Google confirmed the first major migration to FloC...
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It’s no surprise that the gaming industry has a forever growing audience, but the last year has seen the most significant growth period to date. Covid-19 has given the average gamer the time/confidence they need to start a full-time gaming...
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On February 23, a quiet post went live on Google’s blog. In case you missed it, Google is soon to be removing Target CPA and Target ROAS bidding strategies, instead choosing to blend it with a tCPA and tROAS threshold...
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Mental health is an extremely important subject and something which as a team and business Embryo care deeply about. The last 12 months have been a challenge for many and after having more than doubled in size, with the majority...
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Today (Monday 8th March 2021) is International Women’s Day, and many brands around the world are showing their support. This year the theme is to #ChooseToChallenge, to encourage everyone to use the day to highlight gender inequalities, and encourage women...
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Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
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