Digital PR Blogs

Earth Day 2021 and the power of the media

23/04/21 Digital PR

In light of world Earth Day on Thursday 22nd April, digital marketing experts at Embryo have been looking into search trends and the questions that people are asking surrounding sustainable diets and clothing and their purchasing choices, as these sustainable...
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Do Nofollow Links Count?

19/04/21 Digital PR SEO

If you are someone who has ever spent time link building, performing digital PR, or even just generally working in SEO, then you’ve seen rel=”nofollow” tag before. It’s one of the most common HTML tags around, and it’s been around...
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#journorequest – newsjacking and the power of social media

12/03/21 Digital PR

If you’re new to the idea of digital PR, you may wonder how exactly we know who to pitch what stories and when to do it. A lot of it comes down purely to ardent research and staying on top...
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Applying the ‘think week’ method to digital marketing in current remote working environments to increase productivity

05/03/21 Digital Marketing Digital PR

Focusing on a healthy and productive mindset is crucial in our current economic and social environment in light of the global pandemic. The balance between personal and professional life has become more connected than ever. Our working environment has transcended...
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3 important tips for pitching to journalists

04/02/21 Digital PR

If you work in digital PR, then you know that pitching to journalists is a huge part of what we do. If you don’t, you may be wondering how exactly you can contact a journalist with a story out of...
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Pitching digital PR campaigns during lockdown. Find out why being more reactive helps you get media coverage.

03/02/21 Digital PR Best Practices Research

Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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Reasons why the pandemic changed journalism in 2020 and why it’s essential to be more reactive with digital PR campaigns

26/01/21 News Digital Marketing Best Practices Research Digital PR Innovation

Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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Outreach Tips for Successful Digital PR

08/01/21 Digital PR

Impactful outreach is a crucial ingredient of any successful creative digital PR campaign. It’s no good having a newsworthy asset and piece of content if you get your pitch wrong. Digital PRs can spend months working on a campaign, researching...
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It’s The Most Wonderful Time of the Year for Digital PR. Here’s How you can Make your Pitch Stand Out this Christmas

02/12/20 Digital PR Best Practices Content Research Innovation

Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period.  December was always a tricky month for getting...
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Data-informed and not data-driven. Here’s what Embryo’s PR team has learnt from The Times and Sunday Times webinar.

16/11/20 Digital PR

Here at Embryo, we take the opportunity to learn more about the industry and how the general public absorbs the news and consumes content as that drives the success of our campaigns. From using trending topics and targeting different popular...
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