Here at Embryo, we take the opportunity to learn more about the industry and how the general public absorbs the news and consumes content as that drives the success of our campaigns. From using trending topics and targeting different popular...
View Article
When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
View Article
Due to COVID-19 news platforms have had to adjust to new working environments and how they generate news stories. From adapting their audience to change their content timelines, we like journalists have worked together in unity to create great quality...
View Article
One of the core principles of any digital PR campaign is that of creative thinking. Ideation and brainstorming are one of the first things you’ll do in any campaign, and they are certainly one of the most important! But ideating...
View Article
During the UK’s lockdown, the majority of the magazines we’ve enjoyed reading on our commute to work have had to adjust to a new working environment as over the past six months some of the most empowering stories have been...
View Article
When most people think of PR, they still imagine that it’s all about features in the local paper or national magazine. But the truth is that PR has been shifting focus to online for some time now, becoming an important...
View Article
SEO requires that those who practice it stay on their toes. Google’s algorithms are complex and ever changing and it can be difficult to keep up. But one thing that doesn’t change is just how important backlinks are to your...
View Article
Manual link building is a delicate art, even though many no longer treat it that way. With more outreach tools at our disposal than ever before, it’s true that there’s a temptation to take the easy route: scrape for contact...
View Article
Link building is a practice that has been around since the early days of the internet – so why is there still so much confusion about it? Well, any online marketer worth their salt knows that link building is a...
View Article
Standing out in the digital age is difficult. With thousands of bloggers, vloggers, and businesses all scrambling for their share of the online limelight, you have to work increasingly hard to stand out from the crowd. That’s where an effective...
View Article
