If you work in digital PR, then you know that pitching to journalists is a huge part of what we do. If you don’t, you may be wondering how exactly you can contact a journalist with a story out of...
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Starting the new year in a national lockdown has been challenging for many digital PR teams across the UK as vaccinations, and the new Covid-19 strain was all we saw in the media. However, what do you do when you...
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Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
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Impactful outreach is a crucial ingredient of any successful creative digital PR campaign. It’s no good having a newsworthy asset and piece of content if you get your pitch wrong. Digital PRs can spend months working on a campaign, researching...
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Tis the season to be jolly and here at Embryo, we want to deliver some good news by sharing some helpful digital PR advice which will get you through the festive period. December was always a tricky month for getting...
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Here at Embryo, we take the opportunity to learn more about the industry and how the general public absorbs the news and consumes content as that drives the success of our campaigns. From using trending topics and targeting different popular...
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When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
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Due to COVID-19 news platforms have had to adjust to new working environments and how they generate news stories. From adapting their audience to change their content timelines, we like journalists have worked together in unity to create great quality...
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One of the core principles of any digital PR campaign is that of creative thinking. Ideation and brainstorming are one of the first things you’ll do in any campaign, and they are certainly one of the most important! But ideating...
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During the UK’s lockdown, the majority of the magazines we’ve enjoyed reading on our commute to work have had to adjust to a new working environment as over the past six months some of the most empowering stories have been...
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