It’s Freedom Day, and the sunshine is beaming across the UK today. Everyone is in happy spirits and is enjoying the heatwave which is hitting every city across the country. However, even though the sunlight is making an immediate impact...
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As part of Digital PR strategies, newsjacking can be a great way to share a brand’s message quickly. Newsjacking allows you to pitch to journalists who are interested in content with regard to reactive and topical trends. This allows you...
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Data is becoming an increasingly crucial part of digital marketing and business. Data science is the future, with some of the biggest organisations on the planet like Amazon, Google and Facebook all investing heavily in this burgeoning field in recent...
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Many SMEs and entrepreneurs are going online and adopting eCommerce operations for success. With more than 70% of companies being online or having a digital transformation strategy in place, and 96% of UK households with internet access, SMEs and start-up...
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At Embryo, we’ve taken the time to understand the media landscape and what journalists want from PR’s. We’ve listened and noted what pitches they would like for their publications and what emails would end up in the bin. As you...
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The online world is constantly evolving, and from living in this ‘new norm,’ we have seen how much people around the world have relied on streaming services as a form of escape. Whether that’s to help you unwind, learn more...
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In light of world Earth Day on Thursday 22nd April, digital marketing experts at Embryo have been looking into search trends and the questions that people are asking surrounding sustainable diets and clothing and their purchasing choices, as these sustainable...
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If you are someone who has ever spent time link building, performing digital PR, or even just generally working in SEO, then you’ve seen rel=”nofollow” tag before. It’s one of the most common HTML tags around, and it’s been around...
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If you’re new to the idea of digital PR, you may wonder how exactly we know who to pitch what stories and when to do it. A lot of it comes down purely to ardent research and staying on top...
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Focusing on a healthy and productive mindset is crucial in our current economic and social environment in light of the global pandemic. The balance between personal and professional life has become more connected than ever. Our working environment has transcended...
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