When it comes to a Master’s degree, there are many key takeaways, skills and opportunities that this additional resource can offer. A Master’s degree is a stepping stone to new career opportunities – with a greater earning potential. Aside from...
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While the human touch will always prevail in most of your everyday tasks, you should know that there are many ways in which we can all utilise artificial intelligence (AI) wisely in order to run more data-led and newsworthy Digital...
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While most CEOs readily understand the need to build brand equity at the corporate level or for products and services. Very few companies understand the substantial benefits of increasing their personal brand equity. The simple fact is that many business...
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When it comes to publicising your own brand or a brand you’re working with in the media, through Digital PR, you get the chance to hone in on your creative skills and think outside the box. And while this is...
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Engaging with an effective and strategic PR campaign has become more essential for brands than ever. In a world of overstimulation and greater access to digital technology, implementing an effective PR strategy to further consumer engagement, widen brand exposure and...
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Social listening is the process of using digital tools to monitor what people are saying about brands online. Digital marketers who use social listening are able to gather key insights about their clients’ target audiences, competitors, and any potential issues...
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This month officially marks a year since I joined Embryo – and what a year it’s been! After a long career working in PR in-house for various, renowned companies within the fashion and hospitality sector, I decided that it was time...
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If you’ve watched Netflix’s new documentary The Tinder Swindler, you’re already familiar with Shimon Hayut, a con man who goes by the name of Simon Leviev. Not long ago, Leviev bilked dozens of people across the world out of millions of pounds,...
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Spider-Man, comic-book character who was the original everyman superhero. In Spider-Man’s first story, in Marvel Comics’ Amazing Fantasy, no. 15 in the ’60’s (1962), American teenager Peter Parker, a poor sickly orphan, is bitten by a radioactive spider. As a result of...
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Public Relations is continuously evolving. That’s why thinking about how to grab the attention of journalists and catering to publication’s requirements is integral for the success of your campaign, especially when it comes to fashion and beauty journalists who are...
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