Digital Marketing Blogs

The Best Marketing Campaign Posters You’ve Ever Seen!

02/07/21 Digital Marketing

Most of these posters you will have seen before but just to let you know, this list is DEFINITIVE. Some of these posters were created to get the company out of a jam and others are just clever promos. A...
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How digital transformation can help SMEs grow online and increase revenue

17/06/21 Digital PR Digital Marketing

Many SMEs and entrepreneurs are going online and adopting eCommerce operations for success. With more than 70% of companies being online or having a digital transformation strategy in place, and 96% of UK households with internet access, SMEs and start-up...
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5 Examples Of Brands Nailing Their Email Marketing

15/06/21 Best Practices Digital Marketing

‘Is email marketing dead?’ is a blog title or LinkedIn post I often read amongst the digital marketing community. It’s a valid question in the post GDPR age, where huge amounts of time and effort need to be put into...
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What is the Google 3-pack, and how can you optimise your website for it?

03/06/21 Digital Marketing SEO

The Google 3-pack is the top three results that are displayed for local search engine rankings. Using the location of the user who is searching, Google ensures the results are relevant to where they are based. The results are often...
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google core algorithm

Fix Your Core Web Vitals and Boost Your Rankings

26/05/21 SEO Digital Marketing Best Practices

There is an upcoming core Google update that will shake and change the world of web rankings and search engine optimisation as we know it. In the upcoming update, there will be three new search ranking signals added into Google’s ever-expanding and...
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Navigating The Future Marketing Landscape

24/05/21 Digital Marketing

In one of my previous blogs, I looked back to the roaring ’20s and how marketing strategies of that time have evolved, 100 years on. So, it’s only fitting that, now we’ve seen just how far we’ve come, we look...
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tracking

Initial Data Shows That Only 4% Of Users Are Opting In To Ad Tracking On iOS

10/05/21 Digital Marketing Social Apps

As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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What’s a CTA and how should you use them?

06/05/21 Digital Marketing Best Practices

A Call to Action (CTA) is essential to any business as they are prompts for users, your audience and or customers to take the desired action that you specify. A basic CTA tends to be a button on your website...
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Your Brand Values: What Does Your Business Stand For?

04/05/21 Digital Marketing Best Practices Content

If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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april fools 2021

The Best April Fools Campaigns 2021

27/04/21 News Digital Marketing Social Content

With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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