Digital Marketing Blogs

Food & Drink Brands get Creative for their Halloween Marketing Campaigns

14/10/21 Social Digital Marketing

  Halloween is a great opportunity for brands to be creative with their marketing campaigns whether they are choosing to scare, excite or bring laughter to their target audience. Over the past decade, Halloween has evolved and isn’t just a...
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meeting room discussion

The Dos and Don’ts of Client Communication

13/10/21 Best Practices Digital Marketing

Displaying excellent client communication skills is a crucial aspect of any successful business. In fact, when executed with diligence, care and confidence, strong effective communication with clients can accelerate business growth exponentially. As a service-based digital agency, client services are...
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fun facts

A Few Fun Facts About Digital Marketing

04/10/21 Digital Marketing Best Practices

A fact is something that occurs in real life and separates the truth from fiction.  Some facts are stranger than others – for example, did you know that The British royal family isn’t allowed to play Monopoly? Or, that ​​it...
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the downtown embryo index

Beginners Guide to the Downtown Embryo Index

22/09/21 Embryo Index News Digital Marketing

Who are Downtown in Business? Downtown in Business are the fastest growing business networking group in the UK. With offices in Liverpool, Lancashire, Manchester, Leeds, Birmingham, Cheshire, and London, they offer their members, who are spread across a range of...
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Moving From In-House to Agency Side Digital Marketing

20/09/21 Digital Marketing

  For the first time in my digital marketing career, I am now working in an agency having previously worked only in-house for many years. The change has been noticeable and there are a lot more opportunities in an agency...
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top 5 features of ga4

The Top 5 Features In GA4

10/09/21 Digital Marketing SEO

As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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Four Years in Digital Marketing – Four Key Things I’ve Learnt

24/08/21 Digital Marketing Social #TeamEmbryo

This week marks four years since I officially started my career in digital marketing. I say ‘officially’ because I did work part-time at uni running social media ads for my student’s union, but it’s four years this week since I...
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embryo digital agency

Digital Agency: What Makes The Ideal Team?

23/08/21 Digital Marketing #TeamEmbryo Content General

Working at a digital agency is all about teamwork, particularly here at Embryo – over the past year things have been… different, but we’ve taken everything in our stride and adapted to all of the changes and challenges we’ve faced....
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google trends

Google Trends Turns 15! What Were We Searching Then & Now?

12/08/21 SEO Digital Marketing

As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.

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