Digital Marketing Blogs

How to stay creative while working from home

27/11/20 Best Practices Digital Marketing

It goes without saying that most of us have spent a lot more time working from home than expected in 2020. The team here at Embryo is no different. For eight months now, we have all been working remotely. Digital...
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Adapting To PPC Growth in 2021

25/11/20 PPC Digital Marketing

Here are a few paid search trends that will continue to grow in 2021. We, as advertisers, must adapt to these if we wish to maximise client results. These trends have already seen growth in 2020, and this blog is...
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5 PPC Trends To Look Out For In 2021!

23/11/20 Digital Marketing PPC

5 PPC Trends To Look Out For In 2021!   In a normal year, PPC is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody could have or would have predicted we would be dealing with...
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Insights from the experts at Hootsuite: How to up your Social Media game in 2021

19/11/20 Social Digital Marketing

Since beginning my adventure into the world of social media marketing, the Hootsuite Social Media Trends seminars and webinars have always created a buzz within the department! Creative experts and social media wizards from across the digital marketing world collectively...
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Keeping up to date with news updates and jumping on media opportunities

03/11/20 Digital Marketing Research Digital PR

When it comes to staying up to date with the way the UK produces the news, we more often than not check online through our social media platforms to find out what’s happening. From browsing Twitter to see what’s the...
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Adaptive Marketing for Christmas Campaigns

23/09/20 Digital Marketing

2020 seems to have flown by considering the circumstances, and we find ourselves heading towards the last few months of the year and of course Christmas! Marketing for the festive season this year will no doubt be as unusual as...
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How networking with journalists has help us understand how to pitch campaigns

18/09/20 Uncategorised Digital Marketing Research Digital PR

Due to COVID-19 news platforms have had to adjust to new working environments and how they generate news stories. From adapting their audience to change their content timelines, we like journalists have worked together in unity to create great quality...
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hashtag

How to boost your organic reach on social media

15/09/20 Digital Marketing Social

Organic reach on social media is in decline. Organic posts reach just 5.5% of page followers As a result of this, most brands opt for paid social ads to improve their reach. It’s a fast way to reach a large,...
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Learning A Second Language Can Make You Better At Marketing

08/09/20 Uncategorised Digital Marketing Social

For anyone that doesn’t know, prior to starting my career in social media marketing, I was actually a keen European Languages student with aspirations to travel abroad and teach English. I studied German from Year 7 all the way through...
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TikTok

TikTok: Why it's so much more than just teenagers dancing!

04/09/20 Digital Marketing Social

For me, when I hear TikTok, I instantly think of the 2009 classic by Kesha (that I’m proud to say I know word for word) However for teenagers nowadays, it means something completely different. I recently downloaded TikTok for ‘research’....
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