Halloween is a great opportunity for brands to be creative with their marketing campaigns whether they are choosing to scare, excite or bring laughter to their target audience. Over the past decade, Halloween has evolved and isn’t just a...
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Displaying excellent client communication skills is a crucial aspect of any successful business. In fact, when executed with diligence, care and confidence, strong effective communication with clients can accelerate business growth exponentially. As a service-based digital agency, client services are...
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A fact is something that occurs in real life and separates the truth from fiction. Some facts are stranger than others – for example, did you know that The British royal family isn’t allowed to play Monopoly? Or, that it...
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Here at Embryo, we’re mad when it comes to effective longform content – I’ve been part of the content team for almost a year now and I can honestly say that I’ve never seen another company or agency that utilises...
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Who are Downtown in Business? Downtown in Business are the fastest growing business networking group in the UK. With offices in Liverpool, Lancashire, Manchester, Leeds, Birmingham, Cheshire, and London, they offer their members, who are spread across a range of...
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For the first time in my digital marketing career, I am now working in an agency having previously worked only in-house for many years. The change has been noticeable and there are a lot more opportunities in an agency...
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As we enter a new dawn of analytical power where AI and Machine Learning will reign supreme at providing insights quicker than ever before, Google is stepping up its offering with GA4, the next evolution of Google Analytics following Universal...
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This week marks four years since I officially started my career in digital marketing. I say ‘officially’ because I did work part-time at uni running social media ads for my student’s union, but it’s four years this week since I...
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Working at a digital agency is all about teamwork, particularly here at Embryo – over the past year things have been… different, but we’ve taken everything in our stride and adapted to all of the changes and challenges we’ve faced....
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As Google Trends turns 15, we look at Google's Data for top searches in 2006 and 2021, as well as why Google Trends is a crucial tool for SEOs.
