Digital Marketing Blogs

Initial Data Shows That Only 4% Of Users Are Opting In To Ad Tracking On iOS

10/05/21 Digital Marketing Social Apps

As the privacy war on advertising continues to ramp up, Apple’s latest rollout of privacy-enhancing features included the option to deny apps the ability to track you across other websites and apps. It does this by restricting the app from...
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What’s a CTA and how should you use them?

06/05/21 Digital Marketing Best Practices

A Call to Action (CTA) is essential to any business as they are prompts for users, your audience and or customers to take the desired action that you specify. A basic CTA tends to be a button on your website...
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brand-values-company

Your Brand Values: What Does Your Business Stand For?

04/05/21 Digital Marketing Best Practices Content

If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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April Fools 2021

The Best April Fools Campaigns 2021

27/04/21 News Digital Marketing Social Content

With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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What business owners can learn from the ESL disaster

22/04/21 News Digital Marketing

I’m hardly a big football fan, but even I have found myself absolutely hooked to the story about the rise and fall of the European Super League over the past few days. It’s been fascinating to see the huge reaction...
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This Isn’t Just Social Media Marketing, It’s Aldi Social Media Marketing

21/04/21 Social News Digital Marketing

    Unless you’ve been living under a humongous rock, you will have seen the current ongoing battle between Marks & Spencer and Aldi. The whole debacle comes down to a legal battle about the British birthday staple, the caterpillar...
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House DIY

DIY improvements to your digital strategy: What you can learn from the Embryo index

16/04/21 Digital Marketing Embryo Index

A Spring clean is a great opportunity to reorganise your home and make those home improvements you’ve been thinking about for some time. This has been amplified during lockdown restrictions as reports show that 85% of UK residents have made...
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Your Guide To Building A Personal Brand: Part 2

07/04/21 Digital Marketing Social Content General

In my previous blog post – the part 1 edition of ‘your guide to building a personal brand’ – I discussed what a personal brand is and how to create one that is clear and effective. Considering your industry and...
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Don’t be a fool when it comes to campaigns

01/04/21 Digital Marketing

April Fool’s is a classic day to play pranks and tricks on friends and family and even for brands to have fun and engage with their audiences and customers. With traditional rules stating that the fools must be carried about...
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Your Guide To Building A Personal Brand: Part 1

26/03/21 Digital Marketing Social Content General

Prior to joining Embryo as a Content Executive, I took on various projects as a marketing freelancer. In my role, I wanted to create a clear brand that would help me to define my values and my mission, to attract...
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