Before joining the Content team at Embryo earlier this month, I was a copywriter in the fashion industry (which is pretty hard to believe considering I spend 99% of my life in a hoodie and leggings right now). Whilst my...
View Article
The world of pay-per-click marketing is an ever-changing landscape and with the recent trend of Google taking control away from the user by limiting the data readily available to us, the move to account automation is looking to be more...
View Article
I recently celebrated my two-year anniversary at Embryo, and over that time I’ve seen so much change around here! That officially makes me feel about four million years old, but it’s been such a pleasure to see the team grow,...
View Article
Comfort clothing has been at the top of everyone’s shopping list this past year, with sweat pants and lounge wear becoming our WFH uniform. For me, (forever channelling Meryl Streep’s Donna in Mamma Mia), comfort is synonymous with dungarees, and...
View Article
Undeniably, the way we market, sell and ultimately consume has changed. Whilst I am not going to go over old ground, we know what we went through last year and we know the challenges that face us this year. We’re...
View Article
Working from home was once considered a commodity, and whilst this is still the case for many people, a lot are struggling to deal with it. The current lockdown has turned rooms of relaxation into working environments, and people...
View Article
Living in this new norm has taught us a lot about how journalism has evolved since 2019 and how Covid-19 has encouraged publications to adapt and transform how they share their news online. We have noticed that there has been...
View Article
While PPC advertising is a critical strategy for businesses to increase traffic to their site in 2021, if a PPC strategy is not carefully considered from the beginning to the end, a company will find itself wasting money. From ad...
View Article
When I told the Embryo team that I was writing my blog on Bloom & Wild, there was an outburst of various versions of ‘oh I love Bloom & Wild!’ which proved that I am not alone in my adoration...
View Article
SEO is often a grey area, wildly when Google fires out regular updates without much/little warning. But as SEO professionals, we have to put our heads together to predict future focus to achieve great success. Many of the leading SEO...
View Article
