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Clustering Machine Learning – A Brilliant Set For Life Project

08/06/22 Data

Machine Learning by Clustering On the back of the relative success of my last machine learning lottery post, I’ve decided to have a crack at another famous national lottery game Set For Life but using clustering this time round for...
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UA Versus GA4: Embryo’s Google Analytics 4 Review

27/05/22 Best Practices News Data

Move over boys, there’s a new comprehensive analytics tool in town. Google Analytics 4 is set to change the way we create custom reports and unearth insights of all kinds from a single touchpoint. After a few years on the...
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Do I Need Google Analytics 4?

18/05/22 SEO Research Data News Digital Marketing Best Practices

It’s the news that everyone in the digital marketing world is talking about: GA4 is nearly here. But the question still looms: “Do I need Google Analytics 4?” It’s a great question. You’re probably very settled with the way that...
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analytics platfoms

All Your Questions About GA4 for Shopify, Answered

11/05/22 Digital Marketing Strategy Data

Google Analytics 4, or GA4 as you might have seen it, has been the talk of the town among marketers the world over in recent weeks and months. Regardless of the type of industry you’re in, Google Analytics is one...
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using data to tell stories

Using Data To Tell Stories

21/04/22 Data

Using Data To Tell Stories The ability to successfully explain insights from a dataset using narratives and visualisations is known as data storytelling. It may be used to put data insights into context for your audience and motivate them to...
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newspaper stand

Where to put your CTA? Is above the fold still relevant?

13/04/22 Web Development Data Web Design

What is ‘The Fold’? ‘The Fold’ is a term that originates from the printing and folding of newspapers with the upper front half being prime real estate for any large story/ article while being folded on the stall bringing in...
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data driven decisions showing data on top of paper

Data Driven Digital Marketing: Superb Ideas To Get Ahead

16/03/22 Digital Marketing Data

Data Driven Digital Marketing What’s it all about? Data driven digital marketing isn’t exactly news, most people would have wanted to keep some of their most top-secret ideas under wraps to stop the competition from getting an advantage. These days...
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data visualisation header about showing data off with graphs

Data Visualisations: Top 5 Tools For Amazing Images

21/12/21 Data

What Are Data Visualisations? Data visualisations play a key part in understanding your business or your customers. Essentially, they’re images of stored data you’ve collected over time. But they can hold secrets you’d never really see if it was constructed...
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