Content Blogs

The 5 Metrics To Measure Your Content By

25/05/21 Content

Measuring how successful your content is is just as important as writing it in the first place. If you don’t measure it, using meaningful metrics, you might as well not bother. By applying metrics, you can find out what works, what doesn’t,...
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external linking

External Linking in Your Content: A Very Quick Guide

11/05/21 Content Best Practices

Linking has been an important part of SEO since SEO was first a thing! Since then, while the principles have stayed the same, the tactics and techniques SEO teams use and the strategies they choose have changed over time alongside...
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brand-values-company

Your Brand Values: What Does Your Business Stand For?

04/05/21 Digital Marketing Best Practices Content

If you were asked to describe yourself in 4 words or phrases, what would those 4 terms be? Would you focus on your intelligence, your kindness, being a good listener and creativity, or would you choose words such as ‘brave’,...
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april fools 2021

The Best April Fools Campaigns 2021

27/04/21 News Digital Marketing Social Content

With April now coming to an end, we thought it would be a good time to round up our favourite April Fools campaigns of 2021! Each year, we see companies concocting crazy, yet somehow believable pranks that have their customers...
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asking questions is the key to excellent client content

What Every Content Writer Should Know About A Client Before They Write For Them

14/04/21 Content

Content marketing is a multi-disciplinary skill and involves a tonne of different things that help to ensure content is strong from an SEO perspective and, ultimately, readable. One of these things is information gathering, an oft-neglected part of the process, but something...
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Your Guide To Building A Personal Brand: Part 2

07/04/21 Digital Marketing Social Content General

In my previous blog post – the part 1 edition of ‘your guide to building a personal brand’ – I discussed what a personal brand is and how to create one that is clear and effective. Considering your industry and...
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build your brand typed on a vintage typewriter 1

Your Guide To Building A Personal Brand: Part 1

26/03/21 Digital Marketing Social Content General

Prior to joining Embryo as a Content Executive, I took on various projects as a marketing freelancer. In my role, I wanted to create a clear brand that would help me to define my values and my mission, to attract...
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increase in the number of people playing games

Different ways in which the Gaming Industry is changing

25/03/21 Content News Digital Marketing

It’s no surprise that the gaming industry has a forever growing audience, but the last year has seen the most significant growth period to date. Covid-19 has given the average gamer the time/confidence they need to start a full-time gaming...
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social media platforms

The Impact of Social Media on Your Mental Health

23/03/21 Social #TeamEmbryo Content General Apps

Social media is one of the largest parts of the internet – there’s Twitter, Facebook, Instagram, TikTok, Snapchat, Youtube, and so many more at our disposal, with most people using a combination of these apps on a daily basis. Whilst...
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how to get on the first page of google

How To Get On The First Page Of Google: The 3 Things You Need To Consider

16/03/21 Content Best Practices

Google doesn’t mess around, it indexes trillions of pages, keyword searches are done by most of the human population, and new blogs posts, articles, and webpages pop up every single second. So, while it is large in this sense, Google,...
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